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  • Number of international students enrolled in tertiary education in New Zealand

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  • Government's response to Productivity Commission report

    The Commission’s report highlighted a number of constraints and challenges across the tertiary education system. The response outlines the Government’s consideration of the report and the opportunities for improvement that have arisen from it. It lays out the Government’s plan for a world-class higher education system that promotes greater innovation, flexibility and responsiveness, while safeguarding our strong international reputation.

    In its response, Government has set out its plan for action through four inter-related areas of focus that span the tertiary education system:

    • Creating a more student-centred system
    • Meeting the needs of industry through relevant, responsive, and supportive teaching
    • Improving performance across the system
    • Enabling and encouraging innovative new models and providers.

    The work-plan signals potential opportunity for the international education sector. It sets out a plan for work to ensure the tertiary education system is open to new ideas and new ways of doing things. This will include consideration of potential changes to funding, regulatory and quality assurance arrangements, where this will lead to benefits for learners and for New Zealand. 

    ENZ has contributed to the development of the Government’s response on behalf of the sector, and continues to work with other government agencies to ensure international education remains a key part of the resulting work plan.

    This will be a significant undertaking. The Government will work with providers, employers, students and other stakeholders as it progresses the work. Engagement will begin soon, including through the development of a new Tertiary Education Strategy in 2018.

  • 1 Million Cent Scholarship winner Matthew Kang

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  • Getting started with chatbots

    ENZ is the only country in the world that uses a chatbot to market to prospective international students.

    Tohu is a helpful little bot that sits on Study in New Zealand, NauMai NZ, and the Study in New Zealand Facebook page.

    It answers questions on everything from applying for a visa to what you can do for fun in New Zealand. It gives prospective students an answer to most of their questions immediately, freeing up ENZ’s social media team so they can focus on other projects.

    ENZ’s Director of Planning, Jamie Crump, has developed a whitepaper with ENZ’s chatbot agency partner, Theta, which lays out a framework for developing a chatbot.

    The five-step framework draws on Jamie’s Master of Technological Futures report, and is based on ENZ’s development of Tohu.

    Because ENZ staff can train Tohu on new information at any time, the bot is a versatile tool in our social engagement team’s toolbox. So far, Tohu has been utilised in the Ask New Anything campaign, and has most recently learnt new answers on the COVID-19 situation in New Zealand.

    “Prior to Tohu, with a social media team of two, it could take up to 24 hours for someone to get a response to their question. Now they can get an immediate response, and we know that Tohu can answer more than 80 percent of the most common questions,” ENZ International Social Media Manager, Nicole Baird, says.

    “So the team can spend time answering the specific questions, and doing more of the strategic things for our Facebook channel, rather than answering the same straightforward questions repeatedly.”

    Jamie’s initial research revealed that many people already like engaging with a chatbot, and that more and more consumers are using chatbots as a way of finding out information. For example, 48 percent of people would rather connect with a company via live chat than any other means of contact.

    Tohu is integrated with ENZ’s marketing database and automation software, Marketo. Instead of completing a form, students can sign up to the receive updates from Study In New Zealand or NauMai NZ. This feature also opens up possibilities for Tohu to become a more targeted, useful channel for prospective students.

    “The logical next step is personalisation of the chat experience, and that’s something we’re looking forward to exploring with Theta,” Jamie says.

    Read Get started with chatbots: A proven framework for chatbot implementation

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