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  • Japanese education agents experience New Zealand’s school education offering firsthand

    Delivered in partnership between Education New Zealand Manapou ki te Ao, Auckland Educated, Christchurch Educated and SIEBA, the visit highlights the value of a joined-up, sector-wide approach to offshore recruitment.

    Building connections through collaboration

    The programme builds on a 2025 initiative where 16 Auckland schools travelled to Japan to develop relationships with education agents and schools. Inviting those agents to New Zealand enabled them to experience local schools, teaching environments and student life firsthand.

    The agents visited 12 secondary schools and one primary school in Auckland over five days, meeting international directors, exploring campus environments, and experiencing local attractions.

    Several agents said the visit reshaped their perceptions of Auckland, with firsthand experience of its expansive school campuses and green spaces highlighting a learning environment that supports both academics and outdoor activity.

    In addition to visiting Auckland Grammar, Botany Downs Secondary College, Gulf Harbour School, Massey High School, Mount Albert Grammar, Mount Roskill Grammar, One Tree Hill College, Rosehill College, Sacred Heart College, St Mary’s College, St Peter’s College,  Waitākere College and Waiuku College, the group of agents also had the opportunity to enjoy New Zealand’s unique lifestyle and hospitality, with local beaches, tourist sites and hospitality sector across Auckland over five days.

    Extending reach beyond major centres

    The group then travelled to Christchurch to attend the SIEBA Hui Agent Forum, providing exposure to over 100 schools and a broader view of education opportunities across regions.

    Christchurch Educated also facilitated connections with local schools (Burnside High School, Cashmere High School, Craighead Diocesan School, Middleton Grange School, and Rolleston College) and hosted a briefing session with international directors, further strengthening sector relationships.

    They also valued the opportunity to engage with a wider range of regions, deepening their understanding of education options beyond major cities.

    Supporting future growth

    ENZ’s Senior Market Development Manager, Japan, Takako Tominaga, said an additional positive development was Air New Zealand’s recent announcement of direct flights between Narita and Christchurch that will begin in November.

    “This is a great development that will further strengthen future promotion opportunities for Christchurch and the South Island in the Japanese market,” Takako said.

  • ENZ strengthens English language sector connections across South America

    The two-week programme brought together 10 New Zealand English Language Schools (ELS) for tailored engagement events across Chile, Brazil, and Colombia – supporting deeper in-market relationships and raising awareness of New Zealand as a study destination.

    Strong engagement across key markets

    Spanning five cities – Santiago, Belo Horizonte, São Paulo, Bogotá and Medellín – the roadshow combined education agent-focused seminars with student-facing events.

    Across the programme:

    Delegates took part in five Connect with New Zealand agent events and five Kia ora Nueva Zelanda student-facing events.
    More than 80 agency representatives engaged with New Zealand providers.
    Each provider completed an average of 12 meetings per agent event.

    These interactions enabled providers to reconnect with established partners, build new relationships, and engage with prospective students through presentations, networking sessions and fairs.

    Supporting a key pathway sector

    South America Roadshow New Zealand Provider participants with ENZ and some prospective students at Kia ora New Zealand event (in partnership with Travelmate) held at Universidade Federal de Minas Gerais in Belo Horizonte, Brazil

    The roadshow focused on English language education, a key entry point for students from Brazil, Chile and Colombia into further study in New Zealand.

    While the sector has not yet fully recovered, strengthening agent relationships and increasing awareness remain important to supporting its growth and its role as a pathway into degree and secondary school programmes.

    Building momentum in the region

    The 2026 programme builds on the inaugural roadshow in March 2025 and reflects ongoing efforts to deepen engagement with agents across Latin America.

    Initial feedback from providers highlights strong satisfaction with the programme’s format and outcomes, alongside a clear appetite to maintain momentum.

    Dr Kate Herbert, Principal of Kiwi English Academy, said the roadshow provided valuable opportunities to reconnect and build partnerships.

    “I can confidently say that the roadshow was a huge success for New Zealand – reconnecting with some education agents after many years and also meeting many new ones. We have had positive responses from several agents already and hopefully that will continue.”

    ENZ’s Director of Engagement, Latin America, Javiera Visedo, said in-person engagement remains critical to grow awareness and build preference for New Zealand as a study destination.

    “These events enable deeper, more meaningful connections with our stakeholders – particularly our agent partners – and support confidence when speaking to students about New Zealand. In an increasingly competitive environment, it’s incredibly encouraging to hear how much agents and institutions value these opportunities. They consistently tell us that these events empower them with the confidence, insights, and enthusiasm they need when speaking to students about New Zealand. This is exactly the kind of impact we, as ENZ, need to continue delivering.”

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