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• Trends in the German High School Market

• Reconnecting with stakeholders in Japan 

  Across the two days, 68 representatives from education and travel agencies, schools, universities and ENZ’s education partners in Japan networked with 19 New Zealand education providers, regional representatives and edtech company, Chasing Time English, and heard updates from ENZ.  Networking opportunities included one-on-one meetings, and a reception at iki, a newly opened New Zealand-themed roastery and eatery in Tokyo. Key Japanese partners including ENZRA agents, Ministry of Education, Culture, Sports, Science and Technology, and ENZ’s Education Cooperation Partners: Tokyo Metropolitan Board of Education, Japan Women’s University and Waseda University attended the event.

  

    

  In terms of market trends, Misa Kitaoka, ENZ’s Director of Education in Japan, noted the increasing demand for “one term school study” in New Zealand, which can be attributed to changes made in admission requirements by the Japanese universities.  

  “With the Japanese government’s internationalisation efforts, more and more universities in Japan are now adopting a holistic assessment of applicants, based on their high school grades, English language skills, extracurricular activities, and essays, in addition to the traditional written exams,” Ms Kitaoka says.  

  “Students who study abroad have a competitive advantage in these assessments – their English and communication skills improve, and they gain a wide range of life experiences overseas. With this new trend, we are expecting to see more secondary schools sending their students for one term or longer to New Zealand, to help them prepare for admission to university.”  

  

  Japanese agents and educators are also interested in New Zealand’s full Bachelor’s degree programmes, given the increasing number of bilingual Japanese/English students in Japan. With more International Baccalaureate (IB) schools (the Japanese government’s current target is 200 IB schools) and the improvement of English language education in Japan, more students in Japan are prepared to apply directly to New Zealand tertiary institutions after finishing high school.  

  “We are excited to work with ENZ to start an annual, outbound group study programme for our affiliated schools,” Ryohei Matsuoka from the International Office at Waseda University said. “We are planning to send more than 70 Waseda high school students to Manawatu and Hawke’s Bay in March 2023. With Waseda’s increasing interest in New Zealand’s tertiary education, the programme will incorporate visits to tertiary institutions in addition to study at secondary schools.”  

  ENZ and Air New Zealand are co-hosting and co-funding a “famil” for the executive members of Waseda University and its affiliated schools in late November, visiting schools and tertiary institutions in the two regions mentioned above.  

  Due to Japan’s border restrictions which were in place until October, and the ongoing Covid-19 restrictions, ENZ did not undertake a student-facing event this year, and is planning to restart student fairs in 2023.

   

  Social media coverage of the stakeholder events was well received and generated a high level of engagement. 

• ENZ launches new tool to help students with visa application process

  Developed as a resource for both students and education agents, the video guides students through the steps of applying for a visa to study in Aotearoa, New Zealand. The video, now available in English, Chinese, Korean, Japanese and Thai, offers students helpful tips to increase their chances of a successful visa application outcome. 

  As we near the October and March period when Immigration New Zealand (INZ) receives its highest volume of visa applications it is important that students not only apply early for their visa but also complete their application properly to ensure it is processed as quickly as possible. INZ recommends that students apply at least three months before their intended travel date to give them the best chance of having their application decided in time.  

  The visa videos are free to download from Brand Lab and can be used across the marketing channels of individual education providers. The English language version of the video is also publicly available on YouTube and on the Study with New Zealand website. 

• Institution Attendee List Test Agent Seminar

• Mr Hutchings

• Prime Minister makes a cameo appearance in Lifeswap episode

  ENZ had commissioned episode 10 in the Lifeswap animated series, which sheds light on the lives of (German) Jörg and (Kiwi) Duncan and offers a playful look at the cultural misunderstandings that can crop up when they live and study in each other’s country.

  

  Steffen explaining the many Jacinda mouths he had to animate

  The episode has a special cameo from Ms Ardern who voiced a line for the episode. ENZ timed the launch of the episode with her visit to Berlin and nabbed the perfect guest for the launch – none other than Clarke Gayford.

  

  Clarke Gayford chatting to William Connor and Steffen Kreft (slightly hidden) at the Lifeswap launch

  To a cinema full of education agents, alumni and German students, Clarke shared anecdotes about studying overseas, Lifeswap creators and filmmakers Steffen Kreft and William Connor discussed their experience of studying in both countries, and ENZ’s Education Marketing Manager Europe, Olga Elli, spoke about the episode’s genesis. 

  

  A capacity crowd awaiting the episode to play

  Covered in the Tagesspiegel and promoted on Study in New Zealand’s Facebook page (with more than 125,000 views as at 26 April), the animation is striking a chord.

  To give the campaign further legs, the episode will be shown in over 70 university cinemas around Germany over the next two months, screening as a trailer before feature films.

  Ms Ardern also visited the ENZ offices at the New Zealand Embassy in Berlin and agreed to be photographed with a kiwi soft toy (that lived in Olga’s office) to promote ENZ’s “Follow the Kiwi” scholarship aimed at German, French and Italian high school students.

  Ms Ardern gifted this little kiwi to Chancellor Merkel when they met later in the day.

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• Weltec IT Award recipients 1EDIT

• AdrianRonLillian