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Education ties with China
People’s Republic of China Education Minister Huai Jinpeng and New Zealand’s Education Minister Chris Hipkins met virtually on 23 August 2022. This was their first meeting since Minister Huai took up his appointment in August last year.
During the meeting, ministers and officials signed the renewal of the Education Cooperation Arrangement between the two Ministries of Education. Co-operation in higher education, vocational education as well as early childhood education were among the topics discussed. Both ministers expressed the importance they place upon our mutually beneficial education relationship and our people-to-people ties.
Left to right: Lisa Futschek, GM International at ENZ, Grant McPherson, Chief Executive at ENZ, Education Minister Chris Hipkins, Andy Jackson, Deputy Secretary Policy at Ministry of Education, Shelley Robertson, GM International Education Policy at Ministry of Education, attending the meeting in Wellington.
This year New Zealand and China are celebrating 50 years of diplomatic relations, and people – Tangata – is one of the key themes for the celebrations.
ENZ’s Director for Greater China, Miranda Herbert, say that the Covid-19 restrictions currently in place in China continue to affect people’s ability to move around or meet in person.
“We are constantly looking for ways to continue engaging with key people in China,” she said.
“Holding this meeting virtually was a way for us to maintain and build our government-to-government relationships, even though there has been a pause in mobility.
“The discussion between ministers highlighted the strong foundation of the education relationship and the continued collaboration across initiatives such as the Tripartite Partnership Programme, the Early Childhood Education Symposium and forums on vocational education and training.
Looking ahead there will be further events and initiatives to continue to build people-to-people links in the education sector.
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Massey and Education New Zealand collaborate on digital marketing service
How prospective students interact with a New Zealand provider before they enrol can make all the difference, when it comes to whether or not a student makes the leap. EOS is a digital tool, managed by ENZ, that has the potential to improve this process significantly.
EOS involves digitally linking up ENZ’s student-facing marketing platforms that provide tailored information about New Zealand with students offshore – such as www.studyinnewzealand.govt.nz, and Massey’s international student Customer Relationship Management (CRM) system. It works by sharing students’ interest in Massey (with their permission), with the university, allowing the Massey team to begin engaging with them through their own marketing processes.
This service benefits both ENZ and Massey: Massey receives leads that ENZ has generated, and ENZ can keep an eye on students to help better understand what marketing activities generate applications that are the best fit for New Zealand.
Massey Manager of International Marketing and Communications, Rachel O’Connor, estimates that the EOS saves about three minutes’ work on each prospective student. In just two months, that’s added up to just over 32 hours of her team’s time.
“We’re improving our understanding of our students’ digital journey through seamless integration, improved automation and better reporting,” she says. “I love the fact that we can actually see things like the most popular courses, markets and demographics.”
Of the prospective students ENZ has shared with Massey, 10 percent have started the enrolment process, and five percent have completed their application.
EOS has been 18 months in the making – and its development has been a collaborative effort between ENZ, ENZ’s data partner SpeakData and Massey.
ENZ Director Marketing Platforms and Campaigns, Euan Howden, says Massey saw the potential of the EOS pilot early.
“The completed project is an excellent example of the value to be gained from partnerships – we’re already working on connecting more institutions to the EOS.”
The EOS is currently available to all universities and some larger PTEs – and ENZ is looking at how it can also be of benefit to other parts of the sector such as schools and ITPs. Once the service has been fully established, ENZ will give further updates on its performance and rollout.
If you would like to learn how your institution could use the service, please contact ebd@enz.govt.nz.
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Investment in growing academic mobility with South America
ENZ invites proposals for new research
ENZ and Brazil’s São Paulo Research Foundation (Fundação de Amparo à Pesquisa do Estado de São Paulo – FAPESP) are jointly funding new research projects to encourage academic cooperation and mobility between our countries.
Each is contributing $100,000 to enable eight or more established academic researchers across all fields, to conduct research in the other’s country. The first year of the funding agreement will act as a pilot.
FAPESP is a public foundation with a mission to support research projects in higher education and research institutions, in all fields of knowledge.
As part of the agreement with FAPESP, successful applicants from New Zealand will develop their projects in cooperation with researchers in Brazil. The researchers will then travel to Brazil to undertake the research with their partners. Brazilian researchers will be funded to come across to New Zealand in turn.
ENZ General Manager International, Lisa Futschek, says the funding collaboration will create opportunities for New Zealand researchers that did not exist before.
“South America is a key market for Education New Zealand – particularly in relation to outbound academic mobility. This new funding collaboration showcases ENZ's commitment to creating new pathways for New Zealand institutions with South America."
This announcement builds on years of relationship-building, and an agreement with Universities New Zealand (UNZ) in November 2016 to enhance cooperation, enable academic mobility and encourage the exchange of knowledge between participating higher education institutions.
ENZ Senior Market Development Manager – Brazil, Ana Azevedo, says: “The professors and researchers that will be involved in these research projects will have the opportunity to play a vital part in driving this relationship forward. They will be ambassadors for their university and New Zealand.”
Applications for funding are open now and close on 27 January 2020.
Download the application guidelines
Universities explore deepening 'south-to-south' connection with delegation
This October, senior academics and researchers from all eight New Zealand universities took part in a 10-day visit to Colombia and Brazil. The delegates explored options to collaborate in new areas such as pharmaceutical sciences and build on previous historical collaboration in areas such as agri-business.
In Colombia, the delegation were part of the official New Zealand presence at Conference of the Americas on International Education (CAIE-CAEI).
“At CAIE-CAEI, members of the delegation spoke on a panel to highlight areas of ‘south to south’ academic collaboration between Latin American and New Zealand universities,” says ENZ Regional Director – Americas and Europe, Amy Rutherford.
In Brazil, the delegation met with the Oswaldo Cruz Foundation (“Fiocruz”), the most prominent health-focused science and technology institute in Latin America.
They also visited the University of Campinas (UNICAMP) and São Paulo State University (UNESP). At UNESP, the programme included meetings with Brazilian academics from universities across the country, including the Federal University of Minas Gerais (UFMG), the Federal University of Rio Grande do Sul (UFRGS), the Federal University of Parana (UFPR), the Federal University of Rio de Janeiro (UFRJ), and the University of São Paulo (USP).
In both Colombia and Brazil, the delegations participated in ‘Innovation and Education in New Zealand’ seminars for students, where they met with undergraduate and postgraduate students interested in studying in New Zealand. These seminars were co-hosted by members of the Universities New Zealand (UNZ) Latin America Elite Agent programme.
“I was pleased to see the high calibre of the New Zealand, Colombian and Brazilian academics and researchers who came together during the 10-day programme," Rutherford says. "The future of New Zealand-Colombia and New Zealand-Brazil academic and research collaboration looks bright!”
The delegation at the New Zealand booth at CAIE-CAEI in Bogotá, Colombia. L-R: Ellen Duval, Deputy Head of Mission and Consul, Embassy of New Zealand in Colombia; Jairo Gutierrez, Acting Head of School (Engineering, Computer and Mathematical Sciences), Auckland University of Technology; Amy Rutherford, Regional Director – Americas and Europe, ENZ; Richard Watt, Professor and Head of Department of Economics, College of Business and Law, University of Canterbury; Constanza Tolosa, Senior Lecturer, School of Curriculum and Pedagogy, Faculty of Education, University of Auckland; John Lowry, Senior Lecturer – School of People, Environment and Planning, Massey University; Margaret Anderson, Deputy Director, International, University of Waikato; Lucy Duncan, New Zealand Ambassador to Colombia; Javiera Visedo, Senior Market Development Manager – Colombia and Chile, ENZ; Joel Tyndall, Associate Professor, School of Pharmacy and Associate Dean International, Division of Health Sciences, University of Otago; Shane Ball, International Marketing Manager, University of Auckland and VP Latin America New Zealand Business Council; Benedikt Fischer, Hugh Green Foundation Chair in Addiction Research, and Professor, Schools of Population Health and Pharmacy, Faculty of Medical and Health Sciences, University of Auckland; Ana Azevedo, Senior Market Development Manager – Brazil, ENZ.
The delegation at the Innovation and Education in New Zealand seminar in São Paulo, Brazil. L-R: Benedikt Fischer, Hugh Green Foundation Chair in Addiction Research, and Professor, Schools of Population Health and Pharmacy, Faculty of Medical and Health Sciences, University of Auckland; James Carson, Senior Lecturer, Assistant Dean, School of Engineering, University of Waikato; John Lowry, Senior Lecturer – School of People, Environment and Planning, Massey University; Arun Elias, Associate Dean International and Accreditation, Victoria University of Wellington - Wellington School of Business and Government ; Javiera Visedo, ENZ Senior Market Development Manager – Colombia and Chile, ENZ; Ana Azevedo, Senior Market Development Manager – Brazil, ENZ; Chris Langley, New Zealand Ambassador to Brazil; Hugh Bigsby, Dean, Faculty of Agribusiness and Commerce, Lincoln University; Richard Watt, Professor and Head of Department of Economics, College of Business and Law, University of Canterbury; Joel Tyndall, Associate Professor, School of Pharmacy and Associate Dean International, Division of Health Sciences, University of Otago; Margaret Anderson, Deputy Director, International, University of Waikato; Amy Rutherford, Regional Director – Americas and Europe, ENZ; Vinicius Barreto, CEO, AC.
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