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Annual survey shows continuing strong support for international students in New Zealand
More than three quarters of 1,100 New Zealanders in the annual 2024 survey conducted by Education New Zealand Manapou ki te Ao (ENZ) believe the country should host the same or more international students in New Zealand.
This was the key finding of research, completed in October, to measure New Zealanders’ views on the contribution and challenges of international students studying in New Zealand.
For the first time this year, the annual survey asked respondents if they wanted to see more or fewer international students in the country. Forty-one (41) percent of those surveyed said they would like to see more, with another 36 percent supporting the same number of students. Only 11 percent indicated they would like to see fewer international students arrive.
Positive perceptions of international students also continued to track strongly with 72 percent saying the students benefit New Zealand. This followed similar levels of support of 75 percent in 2023 and 73 percent in 2022.
Commenting on the findings, ENZ’s Chief Executive, Amanda Malu, said the results reinforced the growing support and understanding of the contribution of international students to local communities and the country.
“Since 2018 we have seen increasing support for the contribution international students make in key areas,” said Ms Malu.
“Today 82 percent of New Zealanders agree that international students contribute to our cultural diversity, with 79 percent feeling they help local students learn about other cultures and ways of life, as well as contributing to local businesses during their studies.”
“This level of support is enormously pleasing. It tells us we can continue to steadily grow the number of international students in New Zealand and that they will continue to receive a warm welcome in our communities.”
Read the report here: 2024 Survey of the Public Perceptions of International Education | ENZ IntelliLab
For further information:Justin Barnett | Director of Communications, Education New Zealand
justin.barnett@enz.govt.nz
+64 21 875 132
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Around the world in five
CHINA
Plan to introduce universal preschool education
The Chinese government aims to introduce universal preschool education by 2035, including specific goals to make affordable preschool education available for all children by 2035.
FRANCE
New international student recruitment strategy revealed
The French government has revealed a new strategy to help attract half a million international students by 2027, including a global marketing drive.
GLOBAL
The new rules of digital marketing
Agents and educators are reporting a steady increase in the number of students recruited via digital channels, with a third of agents indicating that digital channels now generate 30-60 percent of all new business.
KOREA
Institutions look abroad for revenue, prestige
The number of international students in Korea has increased by 67.5 percent in the last four years to 142,200 students due to active student recruitment, particularly by universities.
UNITED ARAB EMIRATES
Dubai bucks global trend as international students soar
The number of students at Dubai International Academic City (DIAC), the largest community dedicated to higher education in the Middle East, has witnessed a surge in 2018/2019.
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Letter from the CE: $4.28 billion valuation a great result
This places international education (onshore and offshore delivery) as New Zealand’s fourth largest export industry, and puts us well on the way to achieving our goal of a $5 billion economic value by 2025.
This achievement belongs to our education providers for delivering high-quality education programmes, the government bodies who work together and keep student well-being at the heart of the industry, and the Kiwis who welcome young people from around the globe into their homes and communities. This is what keeps bringing students to our shores.
As we know, economic contribution is just one aspect of international education, with the social and cultural benefits (though harder to quantify) being equally important.
International education connects New Zealanders with the world in a personal and meaningful way, and provides a global perspective to our institutions and communities. International students bring a rich cultural diversity, and allow Kiwi students to learn about the world by bringing the world to them. Students are exposed to different ways of thinking and looking at things, helping them to become more outward-looking and accepting of other cultures.
Of course, international education is a two-way flow. While New Zealanders are increasingly aware of the benefits of having international students here, there is ample opportunity for young Kiwis to go out into the world and experience the benefits of international education for themselves. This, I hope, will be a growing focus for the industry.
The new valuation is a clear reflection of New Zealand’s successful approach for both providers and students. It also demonstrates that great things that can happen when we work together. Let’s keep working together for the benefit of all.
Grant McPherson Chief Executive, Education New Zealand
The Economic Impact of International Education Report for 2015/16 and its key findings can be found here.
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Student visas moving to enhanced Immigration Online
From 18 August 2025, all international student visa applications will move to Immigration New Zealand’s enhanced Immigration Online system. For education agents submitting applications on behalf of international students around this timeframe, here are important updates on how applications will be managed during this transition –
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All applications submitted on or before 17 August will be processed under the old system
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Draft applications that have not been submitted by 17 August have until 17 September to be completed and submitted.
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International students should still aim to apply 3 months ahead of their intended travel date regardless of the change in Immigration New Zealand’s application forms. This will help to avoid delays that may impact students’ ability to begin study.
To help you prepare, Immigration New Zealand has developed this video explaining the new process: Guidance on the new Student Visa application form.
If you have questions, please submit using this form: https://forms.office.com/r/DkHAk36fiw by 1 August, Friday 6pm NZDT.
Responses will be uploaded onto https://agentlab.enz.govt.nz/inz-faq-topics/ on 18 August.
Important to note: Immigration New Zealand will do its best to answer submitted questions but may not be able to respond to all of them. Questions that will be resolved by viewing/using the new Student Visa application form on 18 August will not be answered.
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Sino-New Zealand vocational teacher training in China
As part of its Model Programme work plan for 2018-2019, a Sino-New Zealand Vocational Education Model Programme Teacher Training Base was established last week in Qingdao Technical College (QTC), one of the key Chinese institution partners for New Zealand ITPs.
Attendees at the launch included programme partners David Christiansen, Acting CEO of Wintec, and Liu Yufeng, Director from CIVTE, and Liu Baoming, Deputy Director General of CIVTE (Central Institute of Vocational and Technical Education).
Adele Bryant, ENZ’s Regional Director – China & North Asia said while Chinese TVET teachers have previously travelled to New Zealand to learn from ITPs about curriculum development, teaching and learning approaches, the base offers another avenue – bringing learning to Chinese teachers who cannot travel to New Zealand.
“The training has been well-received by Chinese teachers who have taken what they learned in New Zealand and put it into effect in classrooms in China. New Zealand institutions have also benefited from the development of new relationships that have formed over the years as more Chinese colleges have entered the programme,” said Adele.
New Zealand and China have collaborated on vocational education since 2013 when the two countries signed the Strategic Education Partnership Arrangement to encourage joint projects and enhance policy and research dialogue in the technical and vocational education and training (TVET) sector.
The Chinese government is due to release its National Implementation Plan for Vocational Education Reform soon and is expected to continue to give high priority and significant investment to the upgrading of its vocational workforce.
According to the Chinese Ministry of Education, in 2017 there were 1,388 higher vocational education institutions and 8,181 secondary vocational colleges in China.
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Think New with FutureLearn
Quicklinks
About the campaign
Campaign messaging
Tips for promoting the campaign
Check out the Brand Lab to download and use campaign assets
About the campaign
Objectives
- Test an online-focused audience’s appetite for courses delivered under an NZ country brand
- Explore sector capability and willingness for generating and promoting online courses
- Test, understand and validate ENZ's role in the online education space
- Maintaining awareness of the NZ Education brand and NZ as an education destination in target markets
FutureLearn platform and courses
- New Zealand’s offerings include short courses from leading universities, English language schools, vocational PTEs, Institutes of Technology, and edtech educators including virtual reality developers and game designers.
- These not for credit courses are on average 6-8 hours long from providers across the sector.
- FutureLearn is a global online education platform jointly owned by the UK’s Open University and The SEEK Group with an existing community of approximately 15 million learners globally.
- These courses are available to learners (including teachers and educators) all over the world, including here in New Zealand.
FutureLearn is actively promoting this campaign in the following prototype markets:
- Thailand, Japan, Korea, China, India, Brazil, Indonesia, USA, Vietnam, Germany, UK, Colombia
In addition, ENZ will be promoting this opportunity to its global learner database, and through other owned channels, including website and social media.
Campaign messaging
By joining forces and sharing the same message, we can tell a stronger, more consistent story about the FutureLearn prototype, and the opportunity it represents.
The Campaign’s place in the wider strategy for international education
- ENZ is leading a programme of work that focuses on the diversification of international education products and services. It forms part of the Government’s Recovery Plan for International Education, under the “Transforming to a More Sustainable Future State” workstream.
- The New Zealand International Education Strategy, 2018 is clear in its goals for achieving a thriving and globally connected New Zealand through world-class international education.
- Goal 2 of the Strategy is Sustainable Growth - the international education sector flourishes through diversification of markets, people flows and innovative products and services.
Talking points for providers
- We are proud to be part of ENZ’s new pilot, launched with FutureLearn.
- This initiative will showcase a selection of taster courses from New Zealand providers to worldwide online learners, under the national Think New brand umbrella.
- The 12-month initiative launched 8 June and is part ENZ’s Diversifying Products and Services programme of work.
- By taking part, we are supporting the Government’s Recovery Plan for International Education.
Provider participation benefits
These messages are useful when talking about the campaign to other staff in your organisation- This initiative is an opportunity to further raise our profile to a global audience, benefiting from the exposure generated by FutureLearn and the ENZ-funded global campaign.
- We’re able to test a new recruitment and distribution channel at little cost.
- As providers, we receive notification of any further interest generated by these online courses, which could lead to further study opportunities – either online (on FutureLearn or elsewhere), or onshore when current border restrictions sufficiently ease.
- As part of the process FutureLearn worked alongside providers like us, supporting us while we created (or optimised) content for the platform.
- Standard membership fees are being waived by FutureLearn for this prototype.
- ENZ is also funding a global campaign via FutureLearn to promote the prototype.
More about FutureLearn
- FutureLearn offer courses from around 250 providers from around the world. These courses range from tasters to full online degrees.
- 15 million learners use the platform. Many (27%) users are UK-based but increasing numbers of learners across the globe are accessing FutureLearn.
Tips for promoting the campaign
By aligning our marketing activity, ENZ and providers can tell clear and consistent message about the online study courses available with FutureLearn and providers. Here are some tips to start promoting your FutureLearn courses on your channels:
Tip 1: Use the digital assets available in your promotions:
There are plenty of campaign assets designed with campaign messaging available for you to use now on The Brand Lab. Assets have been specifically created to use across websites, emails, social channels & other digital advertising.
Check out The Brand Lab to download and use images, animated tiles, email signatures, an editable ad template where you can feature your own logo and much more!
Tip 2: Share our FutureLearn & Online Learning blogs
We’ve created a blog for a learner audience to promote starting a New Zealand education online, through the FutureLearn product. Check out the blog here and share on your own social channels or website.
We also have supporting blog content written by students for learners thinking about online learning. You can also share this blog, and link to FutureLearn’s Study with New Zealand Online page
Tip 3: Follow and share FutureLearn’s posts on Study in New Zealand Facebook & Instagram channels
ENZ will be posting about New Zealand online study options on our Facebook and Instagram channels. You can easily share & repost this content on your own social channels to reach your own audience. This Facebook post is ready to share now.
