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  • EdTech famil programme provides eyes on New Zealand for innovation

    The programme included visits to Singapore, Viet Nam and Indonesia by a New Zealand delegation that included nine companies. The nine companies had a diverse range of education expertise, products and services from cutting edge Neuroscience for early childhood education to delivering TV-style drama series for English language education young adults.  Six core companies participated across the three counties - Language fuel, Neurofrog, Chasing time English, StepsWeb, Jix Reality, and PipiLearning, while three additional companies already in the regions  Writers' toolbox,Komodo wellbeing and Kami, joined the Singapore programme for specific elements. 

    The programme included meetings with the Ministries of Education of all three countries, specifically to understand the digital adoption and education roadmaps of each. Singapore shared their Transformation of education technology masterplan 2030 as a capability multiplier for educators and learners, and Viet Nam shared their focus on and investment in technology and management systems and using education technology to build the human potential of their citizens. Indonesia shared their Super App which allows for their 646.2 thousand schools, 4.2 million teachers and lecturers and 71 million students to all benefit from the large-scale acceleration of an economy moving at pace with a firm policy that ‘no one is left behind’. 

    Alana Pellow, ENZ’s Business Development Manager, led the delegation and said that the programme was carefully put together to ensure the visit was as much about showcasing New Zealand’s expertise and innovation in EdTech as it was to learn about what other countries and leaders in this space are doing.  

    “Across the three countries, the EdTech companies had the opportunity to meet and visit education providers from schoolteachers and leaders, vocational education providers and universities to education enrichment centers. They also heard from New Zealand business leaders and government agencies in each region, as well as had briefings and networking with local EdTech owners to gain a deep understanding of the economic and EdTech landscapes in each country. 

    “The public, private and enrichment education landscapes, which offer significant opportunity for EdTech’s, was a great eye opener particularly in Early Childhood Education (ECE), English language, literacy and English language teacher’s space.  

    “For example, in Viet Nam it is not uncommon for parents to spend 30% of their income on education – including after school enrichment education such is the ambition of parents for their children,” said Alana. 

    The private school market across all three markets is viewed as particularly significant for New Zealand. During the visit, it was noted by a number of diverse education related professionals how the New Zealand EdTech group were subject matter experts with education specific capabilities and expertise across many areas from linguistics, literacy, English language, teaching, academic R&D and collaboration with recognised and respected global experts such as – Oxford University Press, Oxford University, Royal Melbourne Institute of Technology, National University of Singapore, Institute of Technolgy Education and the University of Auckland. 

    Interest in New Zealand’s Education Technology was picked up by the local press in Indonesia and Viet Nam, with Viet Nam in particular seeing 17 stories feature across its various media channels. This has provided valuable visibility of New Zealand’s innovation and expertise in digital education across a wide education subsector value base from ECE and K-14 to R&D at tertiary level. Positive leads have followed and the founder and CEO of SIS and Inspirasi schools, which has schools across Indonesia, South Korea, Myanmar, and India, has already been in touch with two of the NZ EdTech companies to explore future collaboration. 

    Meeting with Politeknik Negeri Jakarta (VET) Indonesia.

    ENZ’s EdTech delegation meeting with Mr. Nguyen Bao Quoc, Deputy Director (Digital Transformation), and colleagues at the HCMC Department of Education & Training, Ho Chi Mihn City, Viet Nam.

    The delegation also attended the EDUtech Asia Policy Summit in Singapore where education, education policy makers and education technology solution providers came together from across Southeast Asia. Highlights included:

    1. The pace and scale at which many SEA countries are upskilling and shifting their policy and philosophy to equip their educators, citizens and systems to be meaningfully productive.
    2. That digital literacy training is not just the domain of learners.  Educators also need high quality digital training, materials and resources. 
    3. Artificial Intelligence is forcing a rethink on everything and in assessments, what do we care about assessing? Knowledge attainment or the deep skills for being human?  
    4. Partnership is hard but offers competitive advantage and ‘’success’’ when human skills are done well, and many global universities are doing partnership well and reaping the rewards. 

    Any New Zealand EdTech and Education publisher companies interested in finding out more about the SEA market can contact Alana Pellow - alana.pellow@enz.govt.nz 

    ENZ’s EdTech delegation meeting with Mr. Nguyen Bao Quoc, Deputy Director (Digital Transformation), and colleagues at the HCMC Department of Education & Training, Ho Chi Mihn City, Viet Nam.

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  • Introducing Team AMEE

    The Americas, Middle East and Europe team (AMEE) will be led by Regional Director Amy Rutherford.

    Bronwyn Shanks has now taken on the role of Special Adviser – Special Projects, Europe and the Middle East. Suzan Mozher remains in her role as Market Manager/Deputy Education Attaché, based at the New Zealand Embassy in Riyadh, Saudi Arabia.

    The re-allocation of the Middle East was for pragmatic reasons – primarily, to even out the workload between our two international teams. There is also only a one-hour time difference between Suzan in Riyadh and Vienna, where Bronwyn is based.

    “I’m looking forward to working with our partners in the Middle East,” Amy says. “Please contact either me, Bronwyn or Suzan if you’d like to discuss any development ideas or issues to do with the region.”

  • COVID-19: How ENZ is communicating to students, agents and providers

    On our own channels, ENZ’s communications with students are focused on the following streams of work:

    1. Keeping students updated with official government information about the COVID-19 situation in New Zealand, and how this affects them
    2. Supporting international students who are in New Zealand through this difficult time, with content to keep them connected and support their wellbeing.
    3. Keeping New Zealand top of mind for prospective students and providing information about studying here, so we are well positioned to recruit new students when the crisis period is over and borders reopen.

    Agents are a key audience for ENZ, as they are often a student’s first port of call when an issue comes up. Since February 2020, AgentLab has been our primary information channel for communicating with agents updates on COVID-19. The platform has 2,697 users, and has seen a surge in registrations (733 new) in the past three weeks alone.

    We recognise that New Zealand education providers are also communicating with their international students regularly. ENZ hosts a dedicated COVID-19 page for education institutions and stakeholders, and has developed messaging for international students at both a tertiary and secondary school level that providers should feel free to recut for their own channels.

    Finally, ENZ is communicating regularly with institutions and peak bodies through regular meetings and email updates. 

    ​What we’re doing on our student web platforms

    NauMai NZ is our central information for hub for international students in New Zealand. Here, students can find out how to access healthcare, open a bank account, find a rental property, and more.

    Since February, NauMai NZ has hosted a dedicated COVID-19 page that is regularly updated with key information relevant to international students.

    Beyond immediate information updates, our content focus on NauMai NZ for the next few months will be on creating new content to support international students throughout their time in self-isolation and beyond. Wellbeing will be a key theme, as well as helping students stay connected through sharing their stories.

    NauMai NZ COVID-19 information page

    The Study in New Zealand website has a banner at the top and midway down the page that directs to the NauMai NZ COVID-19 info page.

    Tohu the chatbot is available (who lives on the Study in New Zealand website, NauMai NZ and on Facebook Messenger) to answer a number of COVID-19 related queries.

    What we’re doing on student-facing social media

    Our strategy for our student social media pages is first and foremost to ensure COVID-19 information is easy to find for anyone who visits our social pages.  Across our student-facing Facebook, Instagram, Twitter, Facebook Group and Weibo pages, we have ‘pinned’ informative posts and links directing to the NauMai NZ COVID-19 page, for up-to-date, relevant information. On WeChat, we have a site tab with regular updated COVID-19 information.

    Over the coming weeks and months, our social media content will also focus primarily on supporting the wellbeing of current international students. We’ll be working with our Kiwi Ambassadors and other students to share their stories, experiences and tips, helping to keep students connected with each other.

    Student emails

    Most of the emails our marketing team sends out to students and prospective students are automated well in advance. It was therefore important for ENZ to review all of our emails to ensure they are relevant in the current national and international environment. 

    • We have paused all of our automated emails except enquiry emails that link prospective students through to institutions they are interested in.
    • We have emailed our current student and prospective student databases to acknowledge the situation and link them through to the NauMai NZ COVID-19 page.
      • Our key message here was that the safety and wellbeing of international students in New Zealand and New Zealand students who are overseas is our top priority at this time, and we look forward to welcoming new international students when borders reopen, and life starts getting back to normal.
    • We will be considering our ongoing automated email stream options over the coming weeks, and re-assessing any necessary content changes.

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