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Showcasing New Zealand education at EAIE 2022
Held from 13-16 September in Barcelona, Spain, the 32nd Annual EAIE Conference and Exhibition attracted more than 200 exhibitors and 6,300 participants for a packed programme of sessions, networking events and plenaries. This was an ideal platform for New Zealand institutions and the ENZ team to meet with key stakeholders, including government and university partners, education agents, and study abroad and pathway providers.
New Zealand’s branded pavilion featured the kākahu (garment) created for German student Malina Grube from the I AM NEW campaign, and attracted attention from European and global education professionals.
Alongside their busy schedule of meetings and appointments, the New Zealand representatives also attended a networking event organised by ENZ, which brought together more than 100 key education partners.
Speaking at the event, ENZ Chief Executive Grant McPherson said the value of New Zealand's education relationships in Europe lies in student mobility, and in the quality of the academic relationships between New Zealand and European partners, the strong research and innovation links between us, and the ties these build beyond the education sector.
“I am proud of the many educational partnerships and connections New Zealand’s institutions have with European counterparts and globally,” he said.
LtoR: Richard Witts, Regional Manager – Africa, Middle East & Europe, Sharon Calvert, Director, International, and Alister Jones, Senior Deputy Vice-Chancellor, the University of Waikato
Ainslie Moore, Interim Director International, the University of Auckland, meets with key contacts
The New Zealand pavilion, with Brett Armstrong, Study Abroad Manager, Auckland University of Technology, in the foreground and the kākahu on display beside the welcome desk.
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Strengthening education partnerships in Japan
The visit was led by ENZ Group General Manager for International and Sector Engagement, Sahinde Pala, and Regional Director for Asia (excluding China), Ben Burrowes, who met with partners in Tokyo, Kyoto, and Sapporo to formalise agreements and discuss future initiatives.
Renewed commitment to education collaboration with Tokyo Metropolitan Board of Education
On 20 October, ENZ renewed its Education Cooperation Arrangement (ECA) with the Tokyo Metropolitan Board of Education. First signed in 2017, the arrangement underpins collaboration on inbound and outbound study programmes and initiatives that deepen understanding of New Zealand’s education system.
The renewal included a review of past activities and discussions on future areas of cooperation, ensuring the partnership continues to deliver meaningful outcomes for students and educators.
New arrangement with Ritsumeikan Academy
On 21 October, ENZ signed a new ECA with Ritsumeikan University and its affiliated schools. Ritsumeikan is recognised for its strong focus on global competence and has maintained a close relationship with New Zealand since 2000 through long-term and exchange programmes.
ENZ Group General Manager International & Sector Engagement, Sahinde Pala, alongside Chancellor, The Ritsumeikan Trust Presindent, Ritsumeikan University, Dr.Yoshio Nakatani.
The formalisation of this partnership builds on years of collaboration, including support for identifying partner schools and facilitating study tours. The new arrangement will strengthen opportunities for Japanese students to experience New Zealand education.
Reaffirming ties with Hokkaido Board of Education
On 22 October, ENZ met with the Hokkaido Board of Education to reaffirm a partnership that began in 2017 and was formalised through an ECA in 2020. Discussions focused on continuing reciprocal school exchanges, advancing digital learning in regional areas, and promoting cross-cultural understanding and global learning for students in both regions.
From L to R: ENZ Senior Market Development Manager Takako Tominaga, Chief Coordinator, Hokkaido Board of Education Yohei Kato, ENZ Regional Director Ben Burrowes, ENZ Group General Manager Sahinde Pala and International Exchange Section, High School Education Division, Bureau of school Education, Aoi Konagaya.
This engagement reflects ENZ’s commitment to sustaining and deepening educational exchange between Hokkaido and New Zealand.
Meeting with JAOS leadership
Also on 22 October, ENZ met with Mr. Sone, a Board Member of the Japan Association of Overseas Studies (JAOS), the peak body representing Japan’s study-abroad agencies. JAOS promotes ethical industry standards, provides counsellor training, and advocates for safe, high-quality study abroad options for Japanese students.
The discussion covered the strong reputation of New Zealand in the high school sector, emerging market dynamics, and evolving preferences among students and parents. Both sides explored opportunities for deeper collaboration with Japanese agents, including future initiatives to strengthen partnerships and enhance global learning experiences.
Looking ahead
The visit marked an important step in strengthening ENZ’s partnerships across Japan and reaffirming shared goals for international education.
Reflecting on the visit, Sahinde Pala said this visit shows ENZ’s commitment to building strong international partnerships.
“We are delighted to work with our Japanese partners to create more opportunities for students from both countries to gain global skills and for Japanese students to experience the quality of NZ's education system," she said.
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Successful Brazil media famil
Media familiarisation trips are a great way for journalists from our key markets to develop a better understanding of New Zealand’s education system, possible study options, and the experiences of international students.
The journalists received a warm welcome from education providers in Wellington, Canterbury, Hawke's Bay and Auckland – thank you very much to everyone involved. Special thanks also to our regional education partners, especially Brook Pannell (Wellington), Bree Loverich (Canterbury), Steph Kennard (Hawke’s Bay) and Nick Arnott (Auckland).

Sylvia Santos, Maths Tutor at Ara, brought the journalists home-baked Pão de Queijo (Brazilian Cheese Bread)
There were around 3,000 Brazilian students in New Zealand in 2015, and on this trip the journalists met Brazilian students and staff everywhere they went – which was a great way to build relationships and showcase the opportunities for students here.
The famil is a long-term investment in promoting international education – but two very positive articles have already been published by Camila on Exame.com, the online content and news portal of Exame Magazine, which is the largest and most influential business and economy publication in Brazil:
Esta é a cidade da Nova Zelândia mais promissora para engenheiros (This is the most promising city for engineers)
A Nova Zelândia quer atrair mais profissionais de tecnologia (New Zealand wants to attract more technology professionals)

Lyn Garrett, Senior Lecturer and Major Coordinator for Industrial Design at Massey Wellington with Camila and Luiza in the workshop

The new Engineering Core at University of Canterbury displayed a special welcome sign for the group

Julia Kowalski, international student from Brazil, and Charlotte Taurima-Thomas, Head of Māori Students, showing the journalists how to hongi during a powhiri at Taradale High School.

Camila, Luiza, Steph Kennard and Tales prepare for a brief wine tasting at EIT

Luiza chats with Brazilian students Susana do Nascimento and Rene Souza, hosted by ATEED
- NZIEC 3edit2
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Submissions to Covid-19 inquiry welcome
The Royal Commision is welcoming submissions to the Inquiry from anyone impacted by the COVID-19 pandemic. This includes international education providers and international students.
Submissions from international students currently in New Zealand, and those who have now returned home, are eligible to participate. To learn more about how you can share your experience visit: Royal Commission of Inquiry into COVID-19 - Citizen Space.
The survey closes on 24 March 2024.
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Lifeswap premiere celebrates friendship between New Zealand and Germany
The final two episodes of the cult-hit webseries Lifeswap, ‘Laughing Matters’ and ‘Die Brücke’, concluded the animated adventures of Duncan and Jörg – the German and Kiwi friends who helped one another understand a new culture.
‘Laughing Matters’ tells the story of Jörg, who had an excellent experience in New Zealand, and (due to his preparedness for the future) was accepted into one of New Zealand’s most innovative and technologically advanced companies ‘Rockets R Us’.
The episodes were commissioned by ENZ and the Germany Embassy respectively.
“We were very fortunate to be able to celebrate Lifeswap with its creators Steffen Kreft – who was himself an international student at Massey University in Wellington – and William Connor, and their many fans at a live event at Wellington’s Embassy Theatre,” ENZ Chief Executive Grant McPherson said.
“After a year of restricted international travel and very few in-person events, it was a reminder that global education connection and cooperation has not stopped.
“The Lifeswap series highlights how the longstanding friendship between New Zealand and Germany transcends the situation we find ourselves in. It is a very powerful example of international education relationships keeping New Zealand globally connected while travel is limited.”
Following the launch of Laughing Matters – which built on the success of the first joint ENZ Lifeswap episode Group Effort in which Prime Minister Jacinda Ardern had a cameo appearance – the partnership is also being shared with key partners and audiences in Germany as part of ENZ's Americas, Middle East and Europe Education Week.
To leverage the popularity of the new episode and the wealth of the important topics it deals with, ENZ is working with a PR agency in Germany to tell this positive story more widely.
The PR engagement will involve a mix of approaches, including traditional media, social media and partnering with influencers, to ensure we reach a wide audience on all relevant channels.ENZ General Manager – International, Lisa Futschekworked with Kreft and Connor for months on ‘Laughing Matters’.
“It’s a great fit for Education New Zealand to be working with such creative people who are telling a fantastic story about the friendship between New Zealand and Germany.”
Also in attendance was the German Ambassador to New Zealand, his Excellency Stefan Krawielicki.
In his speech to the audience, the Ambassador noted how the humour of Lifeswap allows New Zealanders and Germans to laugh at themselves, and understand our differences.
“It’s such an enriching experience for young people to go to New Zealand – or for young people to go to Germany – and learn about different approaches and shared values,” he said.
“Education is a bridge builder and makes young people [become] lifelong ambassadors.”
Lifeswap dates back to 2013, when creators and partners Kreft and Connor began to work together, pooling their considerable skills in language, animation, and cultural competency.
The pair said at the premiere that while they’re sad to leave Duncan and Jörg behind, their story is complete.
“It’s probably a little bit like what parents feel like when their kids are going to study overseas,” Kreft says.
- Wendy Kerr website
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Supporting international education mobility in China with Tourism NZ and Air New Zealand collaboration
ENZ and Tourism NZ Launch the "New Zealand Study Tour Promotion Alliance" Initiative in South China
Tourism New Zealand and ENZ have been working closely together since 2020 to promote study tour programs for Chinese students and their families. This collaboration has had a positive impact, with a growing interest in short-term studies and family tours to New Zealand during the Chinese summer holiday period (this July and August). To further strengthen relationships with Chinese business partners, Tourism New Zealand recently launched the "New Zealand Study Tour Promotion Alliance" initiative, with support from ENZ.
From left to right: Sandy He – South China Manager, TNZ; Rachel Crump – NZ Consul General in Guangzhou; Grace Yao – Regional Trade Manager Greater China; Felix Ye, ENZ Guangzhou
The purpose of the "New Zealand Study Tour Promotion Alliance" is to tap into the potential for growth in this segment post COVID-19. The initiative offers students a short-term study tour experience, providing them with a glimpse into the New Zealand educational system and lifestyle. The alliance consists of ten selected members, including key partners such as K-12 schools and educational organisations directly or indirectly associated with K-12 schools in South China. These members include two provincial-level international education associations representing the public and international school sectors, an international school networking platform, and seven Chinese international/private schools. All ten members of the alliance have either sent students to Aotearoa New Zealand or have committed to promoting New Zealand as a study tour destination in the next three years. They will receive direct or indirect support from both Tourism New Zealand and Education New Zealand.
The official launch of the initiative took place on 21st June, with over 80 participants from the education and tourism industries invited. Rachel Crump, the New Zealand Consul-General in Guangzhou, officiated the ceremony and expressed her excitement about this cross-industry cooperation between Tourism New Zealand and Education New Zealand.
Rachel said “I have often participated in Tourism New Zealand and Education New Zealand events, but this is the first time I’ve participated in a joint event. This type of cross-industry cooperation is new and significant for both agencies.”
Michael Zhang, ENZ's Regional Director - Greater China, also said "As we reconnect following the three years of the pandemic, we invite Chinese students and their families, to come back to New Zealand and become an important bridge between our two countries again.”
Felix Ye, Rachel Crump, and Grace Yao took a group photo with the members of the Alliance
The initiative focuses on promoting a two to four-week New Zealand short-term study experience, which combines classroom study with a sightseeing holiday component. During the Chinese summer holiday, students attend one or two weeks of classroom study in a New Zealand school while their parents enjoy a holiday in the country. After the study part of the tour, families have the option to spend additional weeks in New Zealand. The initiative is expected to attract over 1,000 students plus their families to New Zealand during this July and August Chinese summer holiday period.
After the launch ceremony, the guests mixed and mingled, chatting and networking with each other
ENZ and Air New Zealand to develop strategic partnership for growth of international student sector in China
Education New Zealand Manapou ki te Ao and Air New Zealand have pledged to work together to develop a strategic partnership for the international student sector in China.
ENZ’s Felix Ye moderated the panel discussion with the Alliance members
The initiative was launched with the signing of a Statement of Intent at a special ceremony in Shanghai which was witnessed by Minister of Tourism, Hon Peeni Henare in Shanghai on 30 June during the Prime Minister’s Trade Delegation to China.
Both parties will seek to take advantage of existing cooperation and provide a framework for further potential areas to be developed.
These could include joint promotional and marketing efforts in China, as well as supporting student mobility from New Zealand-China partnerships, joint programmes, and institution to institution co-operation.
ENZ’s Chief Executive Grant McPherson and Air New Zealand’s General Manager – Asia Jonathan Zhang, sign a Statement of Intent at a special ceremony in Shanghai on 30 June during the Prime Minister’s Trade Delegation to China.
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Dr Linda Sissons appointed Acting Chief Executive of Education New Zealand Manapou ki te Ao
Dr Sissons will take over following the departure of Amanda Malu, who has been appointed Secretary for Children and Chief Executive of Oranga Tamariki – Ministry for Children.
ENZ Board Chair Tony Gray said Dr Sissons’ experience as an education sector leader and her previous tenure as acting Chief Executive make her well placed to lead ENZ as it continues delivering the International Education Going for Growth Plan.
“Many in the international education community will know Dr Sissons from her time on the ENZ Board.
“Her understanding of both ENZ’s strategic and operational goals and her experience leading the organisation as acting Chief Executive makes her well placed to lead ENZ at this time,” Tony said.
Dr Sissons has previously served as Chief Executive of UCOL, WelTec and Primary ITO. She also served two terms as Chair of the Board of Governors for the Commonwealth of Learning, an intergovernmental agency delivering technology‑mediated learning for sustainable development across the Commonwealth.
The ENZ Board commenced recruitment for a new Chief Executive in December.
“Between now and Amanda’s departure date, we will be working to ensure a smooth transition,” Tony said.
The Board would like to take the opportunity again to acknowledge Amanda’s significant contribution to ENZ and the international education sector during her time as Chief Executive.
- CCEI edit2