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The new Study with New Zealand study matching tool is now live
Education New Zealand Manapou ki te Ao (ENZ) has launched this revamped study matching tool on the SwNZ website to replace the previous MyStudyNZ tool. It is a useful tool for Aotearoa New Zealand's education providers to be able to promote their courses to students online.
Geoff Bilbrough, ENZ’s General Manager of Marketing said that with the launch of the new StudywithNewZealand website, it was important to continue with the study matching tool as feedback from the sector had indicated it was a valuable tool for providers to connect with potential students and make them aware of the courses they offered.
"The sector told us that the previous matching tool, MyStudyNZ, had been positively received and tended to generate leads that were more engaged.
“We believe this new tool will continue to provide significant benefits to education providers and prospective students as it guides international students to study options that match their personal interests and past qualifications.
“To get the most out of the new tool, it is important that education providers’ profiles and course listings on the SwNZ site are up to date and accurate. This will help present your institution and your courses to the right students”, he added.
While ENZ does carry out a major data upgrade for all institutions twice a year (via our partner IDP), now is a good time to check your information is displaying accurately on our Study with New Zealand website. Education providers will have recently received an email with information on how to do this. It is a very straightforward process, and ENZ encourages providers to check their profiles and ensure that the name of your institution or school is correct and that your profile makes the most of all the features the system offers. Make sure your keywords are relevant and your profile includes full descriptions and photos to help you stand out to potential students.
Tertiary providers are being asked to check course study mode, start dates, costs, venue, and the duration as this information is used in the new study matching tool and the SwNZ search tool. The link to the admin platform to be able to check these details is available here: www.idp-connect.com/sign-in
If you did not receive this email, do not currently have access to the admin platform, or have any questions about the tool, you can email: info@studywithnewzealand.govt.nz.
A how to guide for tertiary providers has been developed and is available here.
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NZ strengthens education ties in North America
The visit was an opportunity to form relationships with international ministerial counterparts and key stakeholders, lead and participate in policy dialogue, and promote understanding of Aotearoa New Zealand’s education system and reforms.
Minister Tinetti began her action-packed week of engagements in Ottawa, Canada where she hosted a round table lunch on international indigenous education at the New Zealand Official Residence. This was attended by Patty Hadju, Minister of Indigenous Services and representatives from Indigenous Services Canada, the Canadian Commission for UNESCO, the Canadian Ministry of Education, the Canadian Bureau of International Education, and Global Affairs Canada.
In between formal engagements, Minister Tinetti took time to visit York Street Public School where, as a former teacher and Principal, she enjoyed connecting with local students and teachers.
Following a busy few days in Canada, Minister Tinetti and her delegation moved on to Washington D.C for the International Summit on the Teaching Profession (ISTP). The ITSP conference brings together 22 countries to discuss how to strengthen the teaching profession and ensure all students have access to quality education.
ENZ’s Director of Engagement, Americas, Middle East and Europe, Dubois Jennings said Minister Tinetti made it clear that New Zealand valued the potential opportunities for mutually beneficial collaboration, and her interest in developing these relationships.
“Minister Tinetti used her time at ISTP to make important connections with other countries, several senior US education officials and experts in specific areas of interest for New Zealand. Those interests include national policies around compulsory education, teacher training, professional development, higher education and vocational training” he said.
Minister Tinetti with China Education Vice Chancellor Chen Jie
Whilst in Washington D.C, Minister Tinetti also met with China Vice Minister of Education, Chen Jie. This bilateral meeting between New Zealand and China adds to the list of engagements at the Ministerial and Officials level over the past few months adding value to the strong education relationship between our two countries.
Later in the week Minister Tinetti attended the ANZAC Dawn Service where she had the opportunity to meet with Australia's Minister for Education Jason Clare.
Left: Assistant Secretary, Bureau of Educational and Cultural Affairs Lee Satterfield and Minister Tinetti at the US Department of State.
Minister Tinetti meeting with US officials at the Department of State
- Welcome handshake v3
- Overall student visa trends for March 2017
- Programme Shanghai Agent Seminar
- Mortal Engines11
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Latest data shows continued growth in international enrolments
The latest full-year enrolment data confirms there were 92,580 international students enrolled with New Zealand education providers in 2025. This is an increase of 11 percent from the same period in 2024 and 80 percent of the pre-COVID peak.
ENZ’s Acting Chief Executive, Dr Linda Sissons, says the results reflect steady progress across the sector driven by the sustained effort of education providers and enabled by ENZ’s brand and promotional activity.
ENZ’s recent Global Brand Health and Awareness Survey found that 22 percent of prospective students place New Zealand in their top three study destinations. This strengthening preference is consistent with the growth we are seeing in international student enrolments.
“In a highly competitive global market, New Zealand’s high-quality education providers, great student experience and strong graduate outcomes are the factors that most influence student choice,” says Dr Sissons.
Universities have seen a 14 percent increase to 38,025, significantly exceeding 2024 levels. School enrolments grew by 10 percent to 20,155.
International enrolments in our primary, intermediate and secondary schools remain a key point of difference for New Zealand, offering an early pathway into our education system.
Outside of universities and schools, recovery across subsectors has been more uneven, with institutes of technology and polytechnics progressing at different rates. This reflects varied recovery across subsectors and markets.
“We are regularly assessing priority markets so we can understand where demand is growing and can direct our effort and resources toward markets with the greatest opportunity to support sustainable growth.”
China and India remain the top two countries for international student enrolment, at 34 percent and 14 percent respectively, followed by Japan (9 percent), South Korea (4 percent), Sri Lanka (4 percent), Germany (3 percent), the United States of America (3 percent), Nepal (3 percent), and the Philippines (3 percent).
“Strong growth was seen in a small number of new markets including Sri Lanka and Nepal. These markets have been factored into our market prioritisation and investment framework for 2026/27,” says Dr Sissons.
International students are studying across all regions of New Zealand. Auckland remains the largest centre, hosting around 55 percent of international students, followed by Canterbury and Waikato.
“Canterbury (10 percent), Auckland (14 percent) and Waikato (19 percent) experienced the strongest growth,” says Dr Sissons.
“Growth across regions reflects a sector that is rebuilding at pace and contributing to our local communities and economy.”
ENZ plays a key role in supporting the sector by providing market intelligence and insights to help providers understand trends in demand and make informed decisions in an increasingly competitive global market.
A webinar for interested stakeholders is being held at 12:30pm (NZT) on 19 May where ENZ’s Director of Insights and Performance, Marie Clark, will present the numbers and provide insights into each subsector and market.
Register for the webinar: https://events.teams.microsoft.com/event/db7275ad-de60-42ad-bb00-c0d46b7c2804@7fab8d82-1c85-4170-acbf-74e098fcca29.
Full enrolment data is available on ENZ’s Tableau public account as interactive dashboards and data tables.
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Spotlight on Sri Lanka: A growing market for New Zealand
The international student demand from Sri Lanka is strengthening across universities, private training establishments (PTEs) and institutes of technology and polytechnics (ITPs).
New Zealand’s growing popularity is also evident in international student enrolment trends: 3,120 Sri Lankan students enrolled for study in New Zealand between January and August 2025, marking an impressive 57 percent increase compared to the same period in 2024.
ENZ’s Market Manager – Sri Lanka, Monika Chaudhary said New Zealand’s growing popularity in Sri Lanka as a study destination reflects both rising aspirations among Sri Lankan learners and their strong confidence in New Zealand’s education offering.
“With strong momentum building organically in Sri Lanka, ENZ is supporting this opportunity by investing in its marketing efforts, combining out-of-home advertising, promotions on radio, social media channels and an expanded “New Zealand Taught Me” campaign.
“This campaign showcases authentic stories of Sri Lankan students studying in New Zealand – helping build aspiration and trust in the New Zealand brand,” Monika said.
Watch below ENZ’s recent feature that highlights the journey of Manodya, a Sri Lankan student in New Zealand.
A highlight of ENZ’s promotions in the market is the first ever Study with New Zealand Roadshow to be held in Sri Lanka from 5-8 March, featuring 19 New Zealand education institutions across three subsectors.
The roadshow aims to strengthen institutional partnerships, increase visibility of New Zealand’s education offering in Sri Lankan schools, and provide targeted support for education agents through seminars and capability‑building sessions.
ENZ is also partnering with Thames International to deliver the Colombo and Kandy student fairs on 7-8 March, supported by extensive promotions, including digital promotions through Study with New Zealand channels that will help nurture prospective students and maintain their interest in New Zealand education offerings beyond the events.
This coordinated effort reflects New Zealand’s long-term commitment to Sri Lanka as a market with strong and sustainable growth potential across the entire tertiary sector.
- International photo round-up
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Around the world in five
Asia
More Tamil Nadu State students from middle class families plump for higher studies abroad
More students from India, including middle-class families, are now eager to study abroad as COVID-19 restrictions ease. Popular courses include engineering, management, and medicine, with countries like the UK, Canada, Russia, and Kazakhstan being preferred destinations. New visa rules in the UK have caused some concern, leading students to consider Australia and New Zealand as alternative options.
North America
Agent role to be reviewed in Canada’s new international education strategy
Global Affairs Canada is concerned about the vulnerability posed by education agents in Canada's international education sector, as they engage in unethical practices that could harm the country's reputation. The upcoming strategy will also prioritize diversification of programs, destinations, and source countries to spread economic benefits more equitably and reduce reliance on specific markets like India and China.
South America
Argentina's agency sector optimistic on future growth
Argentina's outbound study travel sector is optimistic about future growth, with 85% of ARSAA (Argentine Study Abroad Association) members expecting travel in the upcoming quarter. Challenges such as affordable flights, payments, and school communication highlight the need for improved solutions to support Argentine students studying abroad.
Europe
UK to block dependants from accompanying international students as of January 2024
The UK government plans to restrict dependents from accompanying international students, except for those pursuing postgraduate programs with a research focus, starting January 2024. This policy aimed at controlling net migration has sparked worries among prospective students planning to study in the UK.Africa
South Africa's ELT schools hopeful after further recovery in 2022
Education South Africa (EduSA) schools saw a 44.2% increase in international students in 2022, but numbers remained below pre-pandemic levels. Saudi Arabia and Brazil were top source markets, while African markets showed promising growth. The association plans to focus on branding, marketing, and digital development in 2023 to further enhance their international profile.
