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What do Kiwis think about international education?
Our sector’s successful future requires the public and other stakeholders to know about, and value, international education.
ENZ Director Student Experience & Global Citizens, Sahinde Pala, says the research shows us international education is not front of mind for most New Zealanders.
“However, when the benefits of international education were explained to the research participants, most were really onboard. They were also surprised they hadn’t heard it being talked about publicly and in the media.”
Participants responded extremely positively to the fact international students spend in their community, including to help create jobs across many sectors.
Sahinde says the research showed it is vital that communications broaden the conversation. This means sharing stories about the rich full breadth of other international education benefits New Zealanders care about now including, global citizenship, cultural diversity, tourism, and the fact education is a way to share our innovative ways of thinking, learning and living to benefit the world.
Great fresh insights into how to communicate with Kiwis
Sahinde notes this research gives us the first understanding of the ‘profiles’ of New Zealanders regarding international education – promoters, passives and detractors – and how to share communications that will increase public support.
Encouragingly, half of the NZ population are in the promoter group, with a further 47% in the passive group, and only 3% in the detractor group.
“The greatest social licence gains can be made through the ‘promoter’ group which makes up half of Kiwis. These people either know about international education or they fit a profile of having experiences or attributes that mean they are interested in New Zealand’s place in the world and cultural connectivity. The really great news is promoters will talk to others about international education if they hear it being discussed, and in a way that is meaningful to them.
“This is the task for all of us across the international education system,” she says.
The research also shows that two-thirds of New Zealanders are supportive of students coming into the country in 2021. “This is helpful to understand as we want to ensure those who have stayed and those who come this year receive the manaakitanga Think New promises them,” Sahinde says.
Putting the research findings to work and next steps
Using the insights from this research, ENZ is developing a communications toolkit, including ‘right fit’ messaging, for those in the international education system to use in their own public and stakeholder communications. This is scheduled for release in May.
The toolkit will sit alongside this research, and ENZ’s new regular The Insight Story publication, which provides international education data and insight, as social licence tools to help increase awareness and support for international education.
ENZ is also increasing its own communications to help increase awareness of what international education is, where it is going under the Recovery Plan and NZIES and ultimately, how it benefits students, New Zealand and our global relationships.
ENZ will continue research to understand perceptions and support for international education, including to look at ways of getting real time insights into public sentiment and support.
Read all about it!
The report is now on IntelliLab.
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Get involved in the next Korea–New Zealand Digital School Exchange Programme
Programme information
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Number of New Zealand schools selected: Up to 10.
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Who can apply: Schools with students in Year 7-9.
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Number of participating students per session: 20-25 (Korean schools typically involve a full class of 20-25 students per exchange session. If a New Zealand school wishes to include more than 25 students, they can form multiple groups of around 20 students each to participate separately.)
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Exchange period: Four, one-hour Zoom sessions held weekly from Monday 11 May 2026 to Monday 8 June 2026.
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Exchange times: To accommodate both time zones, exchange sessions will be scheduled between 12:00-3:00pm NZT.
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Participation fee: Free of charge.
Why join?
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Promote your school to a South Korean audience for free
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Showcase New Zealand’s unique education environment and culture
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Engage your students in a hybrid STEM and cultural exchange
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No added work to your teaching load - LEL takes care of all the admin and logistics, allowing you to simply show up with your classroom and enjoy the global learning experience
Teachers in previous rounds praised the programme for its smooth delivery and the enthusiasm it sparked in their classrooms.
Check out the story from the previous programme: New Zealand – Korea digital student exchange » Education NZ
How it works
ENZ and Seoul MOE work closely with Learn English Live (LEL), who will:
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Coordinate all communication with New Zealand schools.
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Match exchange times with Korean schools and New Zealand schools.
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Provide pre-training for New Zealand teachers and students.
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Facilitate sessions using topics tailored for digital exchanges ranging from culture & language sharing, United Nation SDG projects, STEM learning, global citizenship and much more.
In previous programmes, NZ teachers appreciated not having to prepare or run the sessions themselves—LEL takes care of everything.
Is this right for your school?
This programme is a great fit for schools that:
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Are looking to build long-term sister-school relationships with Korean schools, especially through social studies, cultural/global studies, languages or global citizenship education.
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See value in soft marketing opportunities, promoting their school in Korea in a meaningful, low-pressure and no cost way, and are interested in attracting potential international students over the long term.
Application timeline
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Applications close: Friday 12 December 2025 11:59pm
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Selection process: 15 – 16 December
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Notification of outcome: Wednesday 17 December
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Next steps: From April 2026, selected schools will be contacted by LEL with a detailed guide
If you wish to apply for this programme, please fill out the Expression of Interest (EOI) here or scan the QRCode below.
If you have any questions, please contact ENZ (Alana Pellow ) or Learn English Live (William Clarke ).
Background
ENZ has partnered with the Seoul Metropolitan Office of Education (Seoul MOE) to run digital classroom exchanges since 2021 with ENZ education technology partner Learn English Live (LEL) . These exchanges have created meaningful connections between students, teachers, and schools in both countries. NZ students have had the opportunity to connect with their Korean peers, build global friendships, and experience cross-cultural learning—all from their own classrooms.
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ENZ-Enroller partnership looks to maintain capability of schools to host international students
ENZ is subsidising the cost of Enroller’s digital platform for schools for the remainder of 2021 and 2022. The funding will start with secondary schools.
“ENZ is aware that international student departments at schools are busier than ever, managing the increased pastoral care needs of students still in New Zealand,” ENZ General Manager – Partnerships & Marketing, Paul Irwin, says.
A report released by Edified in March showed that international recruitment and marketing in schools is in a state of flux. Due to a lack of travel, schools are relying more than ever on digital marketing – however, support and guidance is needed to support international departments to make the transition to digital.
“Our aim is to support more schools to continue digital marketing, managing enquiries and applications quickly and easily. This partnership will also help ensure that the schools sector is prepared for when international students return to New Zealand,” Irwin says.
ENZ and New Zealand company Enroller have worked together before on a research project that was completed in 2019.
That research indicated Enroller was incredibly useful to both schools and agents. 90 per cent of schools who participated said it was a more efficient way of processing student enrolments, saving them between two and three hours’ of work per student enrolment. Of the education agencies surveyed nearly 70 per cent said that Enroller made it easier to submit and manage applications to NZ schools.
The next step of that research project will continue with the 2021 partnership.
“We’re excited to be able to offer additional support to schools and continue the work that ENZ and Enroller began in 2018.” CEO and co-founder of Enroller, Michael Barry, says.
“The NZ school sector is hurting – It has been a long and uncertain 12 months for many. The extension of this research project will enable multi-tasking international departments, and their education agency partners, the additional digital capability and resource that they need to manage the rebuild of their international student roll, cost-effectively.”
Representatives from ENZ and Enroller are looking forward to sharing more on the partnership at Enroller’s upcoming virtual roadshow for current Enroller clients. The webinars will take place at 2:00pm on 25 May and 11:30am on 26 May.
Other interested schools can request a pack of information – please contact ENZ Business Development Manager Mary Camp (mary.camp@enz.govt.nz) for more information.
