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Large contingent of New Zealand education providers at China’s biggest international education events
Kicking off the series of events was the China Annual Conference and Expo for International Education (CACIE) in Beijing from 26 to 28 October. Over 4500 participants from 60 countries and regions attended CACIE 2023. This event is China’s largest annual international education conference and this year saw 16 New Zealand providers spanning all our education subsectors exhibiting at the ENZ hosted New Zealand Pavilion.
New Zealand’s representation was amongst a total of 18 national pavilions and 326 education providers from 33 countries and regions. An estimated 20,480 attended the CEE Beijing fair in person over the two days and our participation generated visibility and fostered relationships with speaking appearances, media interviews and engagement with senior Chinese stakeholders during the conference.
ENZ’s Regional Director, China, Michael Zhang said that the highlight of the government-sponsored event was having New Zealand being offered speaking slots for several keynotes, helping raise the visibility of a New Zealand education to a wide audience, especially given the level of competition from other countries at the Expo.
“The New Zealand pavilion once again secured the prime spot in the expo and during the conference, a reflection of our excellent in-market and government relationships and an important factor in helping to regain New Zealand's visibility in China’s international education sector.
“The student mobility activity in China has come roaring back this year following the pandemic. The market is huge, but competition is fierce. A few key takeaways from this major event were how student enquiries are becoming much more outcomes driven, career focused and detailed in comparison around offerings, compared to the start of the year where students had more broad questions about a New Zealand education.
“It’s also clear students in China are increasingly shopping around and applying to more study destinations before making a decision. This suggests we need to strengthen our efforts around conversion to ensure we remain competitive, and students will choose New Zealand when faced with offers from multiple destinations” added Michael.
ENZ’s Regional Director, China, Michael Zhang, undertook several media interviews, including with tier one Chinese education media channels Study Abroad magazine and China Education Television. ENZ also facilitated media interviews between Chinese media and New Zealand providers at our national pavilion.
Following the China Education Expo, a series of agent seminars were held in Beijing, Shanghai and Guangzhou between 30 October and 3 November.
The Beijing Agent Seminar hosted 38 providers and 80 agents and school counsellors with more counsellors from the international departments of public schools attending than in previous years. New Zealand Ambassador to China, HE Grahame Morton, attended the event and four representatives of Immigration New Zealand’s Beijing office were also on hand to engage with agents and delivered a series of presentations. These in-market presentations attracted full houses across the Beijing, Shanghai and Guangzhou events – reflecting a strong demand for capacity building from Chinese agents. Much of the interest was focused on student visa applications and processing, decision times, and troubleshooting issues.
Attendees at the Beijing Agent Seminar
The Shanghai Agent Seminar saw over 100 agents meeting with the 40 New Zealand Education providers present, with New Zealand Consul-General Ardi Barnard providing opening remarks. An on-site livestream session reached 2,566 viewers across five platforms earning over 6,000 engagements. In total 28 NZ providers representing all sectors opted-in to undertake flash interview sessions during the livestream. Broadcasting by ENZ’s and partner agent online platforms, providers were able to introduce their institutions, programmes, and other features directly to prospective audiences online. Enquiries generated during the livestream are being followed up by ENZ who are directing them to the appropriate New Zealand education provider’s website or contact information and agents.
One of four livestream sessions that ENZ hosted featuring representatives from New Zealand universities, PTEs, Te Pūkenga and other tertiary institutions. ENZ gave advice to students and parents about how to choose study programmes based on the job market trends in both China and New Zealand.
Lastly, the Guangzhou Agent Seminar on 3 November saw 33 different New Zealand institutions meet with over 220 education agents and school counsellors. The seminar was supported by NZ Inc agencies and Rachel Crump, New Zealand’s Consul-General in Guangzhou, provided opening remarks for the events. A photo exhibition supported by MFAT, Connections through time, exhibited just outside the Agent Seminar space. Representatives from Tourism New Zealand and New Zealand Trade and Enterprise hosted a Study Tour photo booth at the Seminar while both agencies talked to interested agents about their New Zealand Study Tour Alliance.
In Guangzhou, eight local media outlets were invited to the event. They all spoke with sector representatives at the seminar about their programmes and enrolment requirements. As of 10 November, seven featured articles have appeared across these channels.
A big mihi/thank you again to all the New Zealand providers who helped make these events such a success.
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ENZ launches Korean Student Reporters Programme
Throughout 2021, this group of student reporters will share everything from their personal experiences to advice for Korean students about to embark on their New Zealand study.
ENZ Senior Market Development Manager – South Korea, Kay Lee, said that the ENZ Korea blog is an invaluable resource for prospective international students there.
“All the student reporters are very keen to help future international students avoid mistakes and make better decisions. Their vivid and inspiring stories will help potential international students from Korea to prepare for their study in New Zealand post-COVID.
“We’re encouraging them to write in an honest and informative way, as their insights as a student are priceless to someone thinking about studying in New Zealand in the future.”
The student reporters consist of 10 tertiary students (from University of Auckland, University of Otago, University of Canterbury, Unitec, WelTec and Up International College) and 10 secondary school students (from Nelson College for girls, Sacred Heart Girls’ Collage, Bethlehem College, St Peter's Cambridge, Takapuna Grammar School, St Margaret College and Auckland International College).
The first batch of stories in January included headlines like ‘My first summer break in New Zealand’, ‘Life in New Zealand during COVID-19’, and ‘University entrance preparation in New Zealand’.
The student reporters programme is the first time ENZ has asked international students from Korea to contribute to our digital content platform in the local language. It is part of ENZ’s Korea team’s efforts to keep the New Zealand education brand alive in-market under the New Zealand Government’s Recovery Plan for International Education.
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Girls in Tech plugs women into a career with computers
This year’s lucky recipients – the top 18 out of 436 total applicants – will have the opportunity to participate in fully funded courses with Hacktiv8, an Indonesian coding bootcamp and training provider.
“We are so glad to be able to offer further learning opportunities to women in Indonesia who are either already in tech or thinking about entering this fast-growing industry,” ENZ Programme Manager, Naluri Bella Wati, said.
It’s the sister initiative to ENZ and Girls in Tech Indonesia’s Arisan Digital 2020, a series of workshops delivered to members of Girls in Tech Indonesia and members of the public throughout last year.
The workshops featured top New Zealand academics and covered a range of topics, including cyber security, artificial intelligence, augmented reality, big data, and more. A total of 1,141 women across 20 cities in Indonesia participated in the hybrid and then virtual sessions.
“This industry-specific partnership with Girls in Tech allowed us to accomplish two key things: position New Zealand as a world leader in the area of tech education, and second, to showcase New Zealand’s unique teaching style in an innovative, offshore format,” Desiree said.
Both Arisan 2020 and the Girls in Tech Scholarship are part of the government’s Recovery Plan for International Education, under the internationalisation section of the ‘strengthening the system’ stream.
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Education New Zealand Chief Executive Amanda Malu steps down
Amanda has been appointed Secretary for Children and Chief Executive of Oranga Tamariki – Ministry for Children, starting in early 2026.
She was appointed as ENZ Chief Executive in June 2024, taking charge on 30 September 2024. She was previously Deputy Chief Executive, Service Delivery at Accident Compensation Corporation (ACC), and Chief Executive of Whānau Āwhina Plunket.
ENZ Board Chair Tony Gray acknowledged Amanda’s outstanding contribution to Education New Zealand and the international education sector as she led ENZ through a period of complex change.
“In a relatively short time, Amanda has built up positive relationships across Government and the sector, represented ENZ at the highest levels and effectively promoted New Zealand’s international education offering around the world.
“In addition, Amanda has delivered an organisational reset which has helped set ENZ up well for the future.
“We are immensely grateful for Amanda’s leadership and we wish her every success with her new role. In the meantime, business continues as usual and our team worldwide remains focused on delivering the Going for Growth Plan ambitions for New Zealand.”
The ENZ Board has commenced immediate recruitment for a new Chief Executive.
“Between now and her departure date, we will be working with Amanda and the leadership team to ensure a smooth transition,” Tony said.
