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• Strong NZ presence at NAFSA 2022

  Education Minister Chris Hipkins spoke at the opening plenary event, which was co-sponsored by ENZ and the University of Colorado Denver, and attended by around 2,000 in-person guests including education professionals, government representatives, technology vendors, immigration agents, and specialist media from around the world. A further 2,000 people watched through NAFSA 2022 online. 

  Alongside the NAFSA programme, Te Pūkenga launched their international education strategy,and ENZ launched the sector’s new global marketing campaign, I AM NEW. 

  

  Minister Hipkins with Dr Leon Fourie, Te Pūkenga International Chief Executive

  New Zealand’s stand at the expo featured three of the stunning kākahu (garments) at the heart of the marketing campaign. We were delighted that Kiri Nathan, who was the lead designer for the kākahu, was also able to attend NAFSA and spoke at the Thursday plenary event, sponsored by ENZ.

  

  Designer Kiri Nathan with Minister Hipkins

  Our marketing campaign is now well underway, with paid advertising in key partner countries supported by media releases, direct mail, social media, online video, programmatic display and other activities. It is driving a significant increase in engagement with our Study with New Zealand website, including many new users. You can view the campaign video and related images on BrandLab. 

  To date the campaign has reached 48 million people (this is a duplicate total across channels) and has driven 17,000 active visits to the I AM NEW campaign landing page. The Study with New Zealand website has seen 2,164 people sign up since the start of the campaign, with 754 referrals and 1,038 enquiries also registered to various institutions. 

  

  Bronwyn Shanks and Emma Wilkins from ENZ on the welcome desk

  Next year will be NAFSA’s 75th year, and the conference will be held from 30 May to 2 June 2023 in Washington, DC.  

  

  New Zealand's successful presence at NAFSA was supported by many people.

• Advisor Government Stakeholders

• Around the world in five

  GLOBAL

  Study abroad decision process is changing, with more factors at play

  Peer reviews, virtual campus tours, videos, and cost of tuition and living becoming much more influential factors in students’ choice of study destinations.

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  CHINA

  Students choosing from a wider pool of study destinations

  While the US remains the top study destination for Chinese students, a growing number of students are choosing to study in the UK, Australia and Canada.

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  EUROPE

  Europe a top destination for non-EU researchers

  For many non-European Union scientists, a successful research project in Europe is a springboard to a career in their home country.

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  GLOBAL

  Three ways artificial intelligence is transforming higher education

  Chatbots for student support and wellbeing, robot teachers and changes to the research ecosystem are among the major ways in which artificial intelligence is transforming higher education.

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  TURKEY

  Higher education authority lifts limit on international students

  The Council of Higher Education has lifted the cap on the proportion of international students allowed to study at Turkish universities, with plans to formulate a strategic plan for international recruitment.

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• Tokyo teachers learn from New Zealand

  The workshop was hosted by ENZ in collaboration with the Tokyo Metropolitan Board of Education, and facilitated by Dr Howard Youngs, Director of Auckland University of Technology (AUT) School of Education.

  Misa Kitaoka, ENZ’s Senior Market Development Manager – Japan, said the interactive workshop on key values, social competencies and learning areas based on the New Zealand Curriculum, was a valuable experience for participating teachers.

  “The most popular exercise among the teachers was the pepeha, where they introduced themselves by speaking in te reo Māori for the first time. The experience helped the teachers relate to and better understand their students who may not be native Japanese speakers.”  

  The workshop was particularly relevant to today’s Tokyo schools which are becoming increasingly diverse in terms of ethnicity and language, Misa said. This was particularly the case with the launch of the Tokyo Board of Education’s ‘Diverse Link Tokyo Edu’, a new learning initiative to promote inquiry-based learning with overseas institutions and organisations.

  “I look forward to working with New Zealand providers to showcase the Kiwi classroom experience, and the way it highlights the uniqueness of the New Zealand curriculum, to complement our student recruitment work.”

  Held in the last week of April, the workshop was also a way to acknowledge Japan’s new Reiwa era, which began on 1 May after Emperor Naruhito ascended the Chrysanthemum throne.

  “Hosting an event around a new imperial era is of enormous significance in Japan, and Reiwa (which means beautiful harmony in Japanese) is said to reset the national mood,” Misa said.

  Dr Youngs’ innovative workshop was featured in Japanese media, including Yomiuri Shimbun, one of Japan’s largest national newspapers.  

  Tokyo Metropolitan Board of Education’s Director of International Education, Ms Akiko Mori, said the workshop was a wonderful opportunity for Tokyo teachers to get a taste of the latest pedagogy from a New Zealand university through the board’s partnership with Education New Zealand.

  “I have received great feedback from the participants and look forward to promoting more opportunities like this as part of the Diverse Link Tokyo Edu initiative,” she said.

  Ms Mori will be speaking at the upcoming NZIEC to introduce new initiatives by the Tokyo Government to promote international education, global talent and leadership in Japan. 

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