Search

Showing 10 of 7355 results

• Fiona Cameron

• 11 million engagements across channels

  Patrick Holden, ENZ’s Digital Media Project Manager, said this makes it ENZ's single largest marketing campaign yet.

  “We are really pleased with how ENZ’s ‘Future Proof’ campaign has been tracking since its launch on 19 March,” he said.

   New Zealand was ranked the #1 country in the world for educating students for the future, according to a report by The Economist Intelligence Unit (EIU) released late last year.

  On 19 March, ENZ launched an eight-week global campaign to promote the ranking and encourage international students to sign-up to ENZ’s database marketing programme.

  The first ‘dream’ phase of the campaign focused on awareness.

  “We reached over 30 million people and have had 11,757,000 engagements across our digital and social ecosystem.

  “This is the largest qualified audience ENZ has ever achieved in a single campaign.”

  The second phase of the campaign started on 1 April and is focussed on converting the audience into enquiries to institutions. Ten days in, 11,600 referrals have been made.

  The ‘Future proof’ campaign integrates ENZ’s social communities and digital channels via ENZ’s student attraction engine and is the first campaign integrated with the database marketing platform.

  The third ‘decide’ phase will introduce the My StudyNZ member centre tool for which we received excellent feedback from the pilot prospective student group.

• PTE Snapshot Infographs Jan Aug 2013

• Minister Joyce in Chile and Colombia

  During his time in Chile, Minister Joyce attended a Chilean Kiwi alumni reception held at the New Zealand Residence, where he met Chilean students who studied in New Zealand – some who are now currently working with New Zealand companies in Chile. The Undersecretary of Education, Valentina Quiroga, also attended the event, chatting with alumni and the Minister. 

  ENZ’s Senior Market Development Manager, Javiera Visedo, said that the relaxed and friendly nature of the event meant alumni were comfortable speaking with the Minister – with some even taking selfies with him.

  “It was great to see so many young people engaged with Minister Joyce, talking fondly about their time studying in New Zealand. It shows that alumni events are a great opportunity to network and build people-to-people connections.”

  From there, Minister Joyce went to Colombia to discuss education with Vice Minister of Foreign Affairs, Patti Londoño. Minister Joyce highlighted that the education relationship between the two countries has strengthened thanks to the establishment of a permanent Education New Zealand presence in Bogota from October 2015, as well as the opening of the Prime Minister’s Scholarships for Latin America, in which Colombia is one of the priority countries.

  The Minister also used his Colombia visit to give a guest lecture at the Universidad de los Andes, titled “New Zealand, an innovative economy” and answered questions from audience members interested in studying in New Zealand. The Minister highlighted New Zealand’s innovation and the Kiwi “can do” attitude, using the example of Peter Beck, the EY Entrepreneur of the Year who helped New Zealand launch its first rocket into space.

  Javiera Visedo said the Minister’s visit also provided the perfect opportunity to launch four new videos of alumni stories for ‘My New Zealand Story – Chile and Colombia’. The Chilean stories were launched at the Kiwi Alumni reception, while the Colombian stories were launched at an NZ Inc reception.

  “The videos were the highlight of each event in Chile and Colombia, as it gave guests a glimpse inside the student experience in New Zealand. I’m really pleased to have launched them during his visit.”

  

  Minister addressing alumni in Chile

• School exam reform in China

  The changes are part of the Guiding Opinion on Further Advancing Exam and Student Enrolment Reform at High School Level, officially released by China’s Ministry of Education. Key features of the Guiding Opinion include:

  • The intention to combine the Middle School Completion Exam (Chuzhong Huikao) and High School Entrance Exam (Zhongkao) into one ‘Middle School Academic Achievement Exam’ (Chuzhong Xueye Shuiping Kaoshi).
  • Middle school students (Years 7 – 9 in China) will have the freedom to choose optional subjects whose exam results will contribute to the final Middle School Academic Achievement Exam (alongside their usual compulsory subjects, for example, Chinese literature and maths).

  The overarching objective of the reform is to advance students’ development by allowing them to choose elective courses to complement compulsory subjects. This reform is consistent with adjustments to Gaokao, China’s College Entrance Exam, where students have the option to choose what they want to study, and can pursue what they are good at.

  Piloting of the reform is expected to begin at a provincial level from 2018 onwards, and will not affect students enrolling until then.  

  Rosemary An, ENZ’s Education Manager based in China, says that when these changes come into play, they will likely have some impact on Chinese students who decide to study abroad.

  “The changes show an effort by China to mitigate exam burdens and to emphasise the value of all-round development. An added benefit is that if these Chinese students decide to study in New Zealand, they are likely to adapt more quickly to New Zealand secondary schooling as they will have already experienced ‘course selection’ in their home country.”

  While it is still too soon to predict what this development will mean for overseas study trends, Rosemary recommends that any institutions recruiting Chinese school students should be aware of this development. 

  The ENZ China team will keep an eye on the progress and impact of these reforms, and share any updates as they occur.

• USA pic

• ENZ roadshow heading to South America in 2025!

  The South American region has significant potential to grow international student numbers to New Zealand. ENZ is excited to help facilitate this growth with a series of agent-facing events in Bogota, Colombia, São Paulo, Brazil, and Santiago, Chile. 

  Representatives from all New Zealand's education subsectors are invited to participate, with New Zealand Private Training Establishments (PTEs) and English Language Schools (ELS) particularly encouraged, seeing as both subsectors have been identified as having significant opportunities for growth in this region in ENZ's 2024/25 Business Plan. 

  The events offer New Zealand providers the opportunity to deliver presentations to local education agents, meet with them one-on-one, and network at a closing function. 

  ENZ's Director of Engagement for Latin America, Javiera Visedo, said that these seminars will offer a great opportunity for New Zealand institutions to reconnect with high performing South American education agents.  

  “In 2023, we had 3,124 students from Latin America studying in New Zealand which is a 68% increase from 2022 but a long way off pre-Covid levels,” said Javiera. 

  She added “in organising this series of events for early next year, we want to to keep facilitating the ongoing connection of New Zealand’s providers with key agents in the region, putting New Zealand front of mind as they assist students in their international study decision making processes". 

  Any education providers who are interested in receiving more information about the events and register to attend, can do so here - https://enzevents.eventsair.com/EduNZ/2025-south-america-roadshow/info. 

• vermont3

• 7

• Massey and Education New Zealand collaborate on digital marketing service

  How prospective students interact with a New Zealand provider before they enrol can make all the difference, when it comes to whether or not a student makes the leap. EOS is a digital tool, managed by ENZ, that has the potential to improve this process significantly.

  EOS involves digitally linking up ENZ’s student-facing marketing platforms that provide tailored information about New Zealand with students offshore – such as www.studyinnewzealand.govt.nz, and Massey’s international student Customer Relationship Management (CRM) system. It works by sharing students’ interest in Massey (with their permission), with the university, allowing the Massey team to begin engaging with them through their own marketing processes.

  This service benefits both ENZ and Massey: Massey receives leads that ENZ has generated, and ENZ can keep an eye on students to help better understand what marketing activities generate applications that are the best fit for New Zealand.

  Massey Manager of International Marketing and Communications, Rachel O’Connor, estimates that the EOS saves about three minutes’ work on each prospective student. In just two months, that’s added up to just over 32 hours of her team’s time.

  “We’re improving our understanding of our students’ digital journey through seamless integration, improved automation and better reporting,” she says. “I love the fact that we can actually see things like the most popular courses, markets and demographics.”

  Of the prospective students ENZ has shared with Massey, 10 percent have started the enrolment process, and five percent have completed their application.

  EOS has been 18 months in the making – and its development has been a collaborative effort between ENZ, ENZ’s data partner SpeakData and Massey.

  ENZ Director Marketing Platforms and Campaigns, Euan Howden, says Massey saw the potential of the EOS pilot early.

  “The completed project is an excellent example of the value to be gained from partnerships – we’re already working on connecting more institutions to the EOS.”

  The EOS is currently available to all universities and some larger PTEs – and ENZ is looking at how it can also be of benefit to other parts of the sector such as schools and ITPs. Once the service has been fully established, ENZ will give further updates on its performance and rollout.

  If you would like to learn how your institution could use the service, please contact ebd@enz.govt.nz.