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Promoting a New Zealand education experience in Guangzhou
General managers and directors from 25 education and tourism agencies attended a study tour development workshop on 15 August 2022, to identify and develop potential opportunities for New Zealand as a study tour destination for Chinese families.
Workshop participants discussed opportunities to develop study tours to New Zealand for Chinese families.
Several New Zealand education providers also participated, and the workshop reflected a strong collaborative effort by Tourism New Zealand and Education New Zealand Manapou ki te Ao (ENZ), as well as the Ministry of Foreign Affairs and Trade.
Education agents met with representatives of New Zealand institutions at the Guangzhou workshop.
NZ Inc agencies again worked together to deliver a successful workshop for more than 50 education agents in Guangzhou later the same day. Representatives from 11 New Zealand education providers gave presentations and made the most of the opportunity to engage one-on-one with the education agents in a ‘speed dating’ format.
“Guangzhou is an important education partner for New Zealand,” says Felix Ye, ENZ’s Senior Market Development Manager who is based there. “It’s important for us to engage directly with key people in the sector, to raise the profile of New Zealand education given the full resumption of visa processing this month.
“We took the opportunity to emphasise New Zealand’s commitment to providing quality education, supporting student wellbeing, and encouraging global citizenship, in line with the refreshed New Zealand International Education Strategy.”
Felix Ye (left), ENZ’s Senior Market Development Manager who is based in Guangzhou, in discussion with education agents at the workshop.
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Spring has sprung so let’s refresh your Study in New Zealand profile
Euan Howden, ENZ’s Student Attraction Director, says an institution’s SiNZ profile is an important digital flag that ENZ can help promote through its digital work programme.
“Think of your SiNZ profile as the digital shop front that links to your own website. For many schools, and especially smaller providers, this profile is a key way that a prospective student can find you through ENZ’s marketing efforts.
“We want to make your profile as good as we can. Over the next few months, ENZ will be undertaking a scan of all profiles and where needed we’ll refresh a profile so it’s ready for the new year.
“We’ll start by looking to see where a profile hasn’t been updated for quite a while or where key information isn’t included. We’ll then refresh profiles with information from your own website and check in with you to ensure you are on board. We’ll also check that we have the correct administrator details so that you can update it in the future.”
Want to refresh your own profile? Have questions? Email info@studyinnewzealand.govt.nz and we’ll be in touch.
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Summer down under
With COVID-19 pandemic restrictions on international travel in force, many students are choosing to stay in New Zealand over summer rather than go home because in most cases, they will not be able to return for the start of the 2022 academic year.
ENZ’s Director of Student Experience and Global Citizens, Sahinde Pala, says it will be the second unexpected summer in New Zealand for many students.
“Those international students who are still here have shown amazing resilience. We know how hard it can be to be separated from loved ones at home for so long.
“But the early results from our research suggest they have remained remarkably positive about the overall New Zealand experience, despite the challenges.”
ENZ is supporting students again this summer with information and resources on health and wellbeing, exploring the country and building their work skills.
The Summer in New Zealand section of the NauMai NZ website for international students offers information, advice and links to expert resources. These include a webinar featuring careers expert Andrew Tui to give them practical tips on how to build their professional and personal skills.
“ENZ would like to acknowledge all the work the people in the international education sector are doing to support their students over the summer, and we invite you to share our resources with your networks.
“We wish everyone a summer in New Zealand that is safe and restful,” Ms Pala says.
- Philippine Student Market Presentation March 2018
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One million reasons to follow Study in New Zealand
The SiNZ social media community includes Facebook, Twitter, Weibo, WeChat, Instagram and Snapchat.
Olivia Silverwood, ENZ’s International Social Communities Manager, said while the one million milestone is a big achievement, the engagement from followers is just as good a reason to celebrate.
“In the education sector, even 1% engagement is seen as successful. Over the past 12 months, we have seen an average 8% engagement with Study in New Zealand’s social media content,” said Olivia.
“We know our followers are engaged and enthusiastic about New Zealand education and it’s positive to see results reflect this.”
Engagement is a measure of how users interact with content, such as sharing a Facebook post, retweeting a tweet, ‘favourite’ an Instagram image or clicking a link to a website. Social media engagement is an important metric as it indicates how effective content is.
To further measure the effectiveness of the social media activity, Olivia has benchmarked the SiNZ Facebook, Twitter and Instagram accounts against competitors, including Study in Australia, Study in the UK, Education in Ireland, Study Melbourne, Study in Canada and Study in the States.
“SiNZ consistently outranks all competitors’ Facebook and Instagram pages in terms of followers, follower growth, reach and engagement,” said Olivia.
“Our Twitter pages also outrank competitors in all areas except followers, where we are second to Education in Ireland.
“This is a fantastic space to be in and we aim to stay at the top.”
Olivia added that SiNZ wouldn’t have been able to achieve these great results without the student stories from institutions.
“There’s always an opportunity to collaborate more with our institutions’ social media team members,” she said.
If you’re interested in joining a social media working group, please email social@enz.govt.nz.
In the meantime, keep an eye on the SiNZ Facebook page to see how the milestone is being celebrated.
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Neuseeland still a popular destination for German High School students
Germany takes the number one spot in all of Europe for the number of international students it sends to New Zealand and the fourth largest in the world for sending high school students after China, Japan, and South Korea. In 2023, 1,417 German students were enrolled at high schools across New Zealand which represented 10% of the total number of school students in the country.
There are positive signs that this number will continue to increase in 2024. 82 high school students were recently farewelled by the New Zealand Ambassador to Germany, Craig Hawke, and Education New Zealand Manapou ki te Ao (ENZ’s) Associate Director of Engagement in Germany, Olga Elli at an event at Frankfurt Main Airport on Sunday 14 July.
The event was organised by Study Nelson, a Nelson-based education agency, that supports German students to find a high school in New Zealand, mainly in the Nelson-Marlborough area. The event was an opportunity for the students, aged between 14 and 19, to meet and engage with each other before they embark on their international study adventure. The students will spend between three and 18 months in New Zealand, depending on their programme and some plan to complete their NCEA Level 3 university entrance here.
One particularly excited member of the group included Emely Soffel, the I AM NEW scholarship winner from 2019, who due to the pandemic, had to wait five years to make her New Zealand study abroad dream come true.
Ambassador Hawke with high school student Emely Soffel, the 2019 I AM NEW scholarship winner who was not able to travel during Covid. They are pictured here with ENZ’s Associate Director of Engagement in Germany, Olga Elli.
Olga said that Germany’s strong recovery in the high school subsector can be attributed to the experienced German agent network who have had long-standing and enduring relationships with high schools back in New Zealand.
“These agents have been building strong bridges between Germany and New Zealand for several years now, some for decades, and have made positive impacts for thousands of young people.
“They have such a deep understanding of the unique offerings that our high schools in New Zealand provide and are an invaluable service to students when trying to decide where to study,” said Olga
She added “German students love coming to New Zealand especially for the opportunity to try out subjects that aren’t typically offered at German high schools. Subjects like outdoor education, fashion design, marine biology, and food technology for example, are always really popular choices.
Ambassador Hawke mingled with the students and enjoyed hearing about their chosen schools in New Zealand. In his farewell speech to the group, he wished them a warm ‘Haere rā/farewell and said, “I invite you all to make the most of the excellent educational experience on offer in our country and also the opportunity to immerse yourself in our diverse culture. I hope you all become lifelong ambassadors for New Zealand.”
Ambassador Hawke farewells the students at Frankfurt Main Airport.