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• ENZ to launch major global brand campaign, I AM NEW

  As we re-enter a competitive global environment, the brand campaign will look to articulate the high quality of New Zealand’s education experience in a deliberately unique, ownable and attention-grabbing way.  

  This major campaign will initially run for 12 weeks, complemented by in-market activations, events, and local PR. It will feature eight students from all over the world, spanning across our education sector and regions.  

  Education New Zealand Manapou ki te Ao invited our eight students to work alongside world-famous Māori fashion designer Kiri Nathan to collaborate on designing a new type of education garment that embodies the cultural values that make a New Zealand education unique: manaakitanga, kaitiakitanga, and the pōtiki spirit of youthful energy and finding a better way. Through the narratives we tell focussed on the students’ experiences and goals, we’ll explore themes such as work and career readiness, sustainability, and innovation through collaboration. 

  Campaign assets will be available on The Brand Lab, with reporting data to be shared regularly. We look forward to reopening New Zealand education to the world in an inspiring way that only New Zealand could deliver.

• Strong start for Cohort 4 international students

  Already more than 3,500 international students have been nominated by their education providers and confirmed by education agencies.  More than 1,900 of these students have had their Request for Travel approved and have been invited by Immigration New Zealand to apply for their student visas, since the process opened on 13 April 2022. 

  Places remain available for students with a number of ELS and PTE providers. Only education providers can nominate students for this cohort. Interested international students or their agents should contact ELS or PTEs as soon as possible. Of the 5,000 places in this cohort, 1,000 were allocated to ELS and 850 to PTEs, with the remainder going to universities, Te Pūkenga, and secondary schools.  

  Once they have been nominated by an education provider and confirmed by education agencies, students have two weeks to make their Request for Travel through the Immigration New Zealand website. Following approval of the Request for Travel, students then have one month to complete and submit a student visa application to Immigration New Zealand, in time for a mid-year start for their studies.  

  Education providers are due to complete their nominations by 6 May 2022.  Any unused places will be transferred to other providers, which means that some providers may get additional places as part of the reallocation process. 

  This is the fourth cohort of international students to be granted a border exception to enter New Zealand and is part of the progressive reopening of our borders. All visa categories are due to reopen from October 2022 onwards, including visitor and student visas. 

  For more information on this cohort of international students, see Cohort 4 » Education NZ (enz.govt.nz)

• New advisory board to support our North American strategy

  Established by Education New Zealand Manapou ki te Ao in 2021, this voluntary advisory board includes former Study Abroad scholarship winners to New Zealand, independent education counsellors, and senior leaders in international education in the United States. Members have a shared interest in developing educational ties between the US and NZ and are supporting ENZ’s North America team to implement our strategy for this market.  

  The 10-member board has established three sub-committees that will develop signature projects to raise awareness of New Zealand’s education brand and promote student flow between the two countries. The sub-committees cover:   

  • Alumni engagement and student experience: Three board members were former students in New Zealand and discussed ways in which ENZ and institutions could better support international students before, during, and after their study experience in New Zealand.   
  • State consortia engagement: The United States is vast and decentralised. This sub-committee is advising and assisting with partnership development around State-run education consortia that, in some States, oversee international education initiatives from Kindergarten through PhD-level Colleges and Universities.  
  • Foundation engagement: In the US, grants, research and special projects are largely funded by foundations set up by companies and individuals. Sub-committee members will use their expertise and networks to help identify foundations whose interests align with ENZ’s and New Zealand’s education and economic goals to set up funded partnerships between the two countries. 

  The overall aim of this work is to:  

  • position New Zealand as a destination of choice for students from diverse backgrounds by promoting and changing the understood narrative of New Zealand  
  • identify and develop strategic, reciprocal partnerships that align with our goals  
  • evaluate aspects of our programming and outreach related to:   
  • diversity, equity, and inclusion (DEI)  
  • student care  
  • help the ENZ North America team determine how we translate and explain Māori values to North American audiences, how they relate to our work, and how they can contribute to the field of international education  
  • provide a North American context to international education including but not limited to study abroad, full degree, exchange, and hybrid learning.  

  DEI is a core part of ENZ’s North American strategy for international education. We hope to move beyond perceptions of New Zealand as a country suitable for adventure seekers, to position New Zealand as a diverse country with a strong bicultural heritage, rich ideals of social justice, and an ideal education destination for students from marginalised backgrounds.

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• Inaugural Chief Executive Grant McPherson moving on after 12 years of service

  Grant has been in the role since ENZ’s inception nearly 12 years ago, leading the organisation’s development and growth to what it is today.

  “Over the course of his leadership, we saw significant growth of the international education sector that saw it become New Zealand’s fourth-largest export earner pre-Covid.

  “ENZ launched the “Think New” brand and received several international and local awards recognising achievements in public relations and marketing (including digital). We have been entrusted by our NZ Inc. partners with initiatives such as the Manaaki scholarships.

  “Alongside the highs, Grant also led the efforts to help the sector manage the challenges brought on by the pandemic. He chaired the International Education Chief Executives' Group. Together with peers from other government agencies with interests in international education, the group helped to drive the Government's International Education Recovery Plan.

  “If the New Zealand International Education Conference KI TUA in August 2023 was anything to go by, the international education sector is in good heart and energised to rebuild.

  “I appreciated Grant’s support as I took on the Chair role earlier this year. The Board and I thank him sincerely for his service and wish him well,” Tracey said.

  Grant says he is proud of the incredible work ENZ and the international education sector have been doing to take New Zealand education to the world, particularly how we have navigated the complex environment post the pandemic.

  “It’s fantastic to see what ENZ and the international education sector have achieved in such a short span of time. It has been an amazing adventure made possible by the great people of this organisation and this sector, thank you,” he said.

  Grant will finish his role in mid-November and Dr Linda Sissons has been appointed as Acting Chief Executive while ENZ undertakes the recruitment process for a new Chief Executive.