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  • NZLC wins Star Award fourth year running

    The ST Star Awards reward excellence in the international education industry, with an awards ceremony held at a black tie gala event in London in September, in front of some 900 industry representatives and delegates from around the world. 

    NZLC beat out the four other nominees in its category: Inforum Education, Impact English College, Langports English Language College and Browns English Language School – all from Australia.

    Voting took place over several months from overseas retail partners, education consultants and other providers.

    This marks the fourth consecutive year that NZLC has won this award.

    Miles Stewart, NZLC Co-Director said the win confirms that New Zealand based providers can compete and succeed on a global scale.  

    “It’s a great win for NZLC and for New Zealand, as our success will help keep the spotlight on New Zealand as a fantastic destination for international students.”

    If NZLC win in the same category next year, this fifth win will elevate NZLC to a “Super Star” organisation – an exclusive club of very few schools and retail partners to have reached this level.

    NZLC is one of the largest English language schools in New Zealand, an NZQA Category 1 school and a member of English New Zealand.

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  • Market webinar for Schools: Monday 24 July

    Nau mai haere mai,

    Schools are invited to hear from Education New Zealand’s Manapou ki te Ao in-market specialists in Japan, China, Korea, Viet Nam and Thailand on Monday 24 July from 2pm to 4pm (NZT). The team will provide updates on the latest market information, trends and advice. There will also be time for questions. This is good timing for those travelling to events from August to October.

    Please email mary.camp@enz.govt.nz to request the meeting details. This will be held via Zoom.

    For those who cannot make this time, the webinar will be recorded. A link to the recording will be available following the seminar, by request to Mary.

     

  • DSC 9682.jpg IIT Delhi team

  • Around the world in five

    Global

    Decline in interest in ‘Big Four’ study destinations

    Interest by prospective international students in the ‘Big Four’ study destinations – the United States, Britain, Canada and Australia – declined by 14% in the year ending January 2025.

    Australia

    The 2025 student: A data-driven analysis of Gen Z and learning abroad

    The landscape of higher education has undergone profound shifts over the past five years. The characteristics, expectations, and financial realities of students in 2018 differ significantly from those of today’s university cohort.

    United Kingdom

    Report projects need for greater diversification in international student recruitment this year

    A new analysis from British Council projects softening student numbers from China and India this year. The report argues that educators will need to extend recruiting efforts across a larger number of markets.

    China

    Chinese universities “hungry” for international partnerships

    Chinese universities are keener than ever to create and upgrade international partnerships, a new white paper has said.

    India

    Could Indian branch campuses bail out struggling Western universities?

    India’s opening up to overseas outposts has injected new life into a form of transnational education.

     

  • Rebuilding New Zealand education’s visibility in China

    Last month, Lillian spent three weeks in New Zealand in what was her first visit to the country as part of her role at Education New Zealand Manapou ki te Ao.

    The two-pronged purpose of her trip was to provide refreshed marketing insights to education providers in New Zealand and hear from providers on their expectations and the challenges they face when marketing their offering in China.

    Here are Lillian’s takeaways from her visits and interactions in New Zealand –

    Need for storytelling that better highlights New Zealand education’s points of difference

    1. Engaging with education providers and visiting campuses highlighted to me several points of difference for New Zealand education, particularly how it is innovative, how it develops work-ready graduates, as well as how international students are welcomed and valued in New Zealand. Seeing these points of difference in real time made me realise how underrated the New Zealand education story is overseas, and the need to tell that story better. We need to focus on telling a New Zealand education story that is authentic and has concrete examples. A more visual storytelling format would be ideal to deliver the story.
      • Tip: Demonstrate the teaching and student engagement practices your institution delivers using visuals (images or videos).
      • Example: Take photos/videos in the lab, with robotics machines, with the 3D printer, the hands-on experience and student engagement (student hub), self-learning and learning from their peers.

    Visit to Middleton Grange Intermediate School to understand the differences between New Zealand and Chinese classrooms

    Demonstrate outcomes of education programmes via successful alumni stories to promote offering

    1. Chinese parents and students are very outcome driven. Institution or programme rankings remain the key consideration, but other indicators and outcomes are becoming increasingly important, including employability, international recognition, and a life-changing experience.

    Demonstrating the outcome of an education programme by leveraging successful student or alumni stories and testimonials can be a critical in activating ‘word-of-mouth’ promotion that influences the decision-making of prospective students and parents.

    • Tip: Highlight successes or outcomes for students through stories. Degree + good experience = happy alumni story. Parents and students want to know if a qualification from a New Zealand institution will be recognised in China, the world or if it could be a pathway to further study.
    • Example: A Chinese student studied a business degree with a New Zealand tertiary provider and then landed a job at a Fortune 500 company or became an industry leader. Or if a Chinese student studied virtual art in a New Zealand PTE, got a job in Weta Digital, which has worked on recent Chinese blockbuster films. We have seen Chinese media are very interested in interviewing and profiling such students in their publications.

    Consider digital content in local language for marketing impact

    1. Research indicates that more Chinese students do their own research online and make their own decisions when choosing an overseas study destination and institution. So having a digital presence on China’s digital platforms is critical. Digital content in local languages also goes a long way in building brand awareness. If resources allow, exploring multiple channels and interacting with your audience in local languages will help you to gain a major advantage in optimising brand awareness and driving results in student recruitment.
      • Tip: Host Chinese language and China specific channels such as an official WeChat account. We understand it isn’t easy to set one up. If you are unable to set up a WeChat account for any reason or don’t have Chinese-speaking staff, having a Chinese language website is the next best option. Having crucial information online in Chinese helps promote the institution as trustworthy. Parents and students will use the Chinese language website to confirm information, even if they rely heavily on agents or school counsellors.
      • Example: ENZ has been working to optimise our digital presence in China, including with our Chinese language website: studywithnewzealand.cn. We recently revamped the storefront of SWNZ.cn to bolster its localisation, ensuring that from a Chinese user point of view, we can keep them interested and engaged in considering a New Zealand education provider. To ensure our digital presence continues to be fit for purpose, we undertake regular work to update and troubleshoot our platform and content.

     

    ENZ’s Lillian Zhang presents China Marketing Insights and Strategies session to members of Study Dunedin on 24 February

    With China fully re-opening to the world in January, the tempo of in-person events in the country is at pace already.

    ENZ’s Greater China team is looking forward to supporting New Zealand providers visiting the country for agent seminars in Guangzhou and Beijing in May and other events later in the year.

    If you have any enquiries related to marketing in China, please contact: china@enz.govt.nz 

  • Annual survey shows continuing strong support for international students in New Zealand

    More than three quarters of 1,100 New Zealanders in the annual 2024 survey conducted by Education New Zealand Manapou ki te Ao (ENZ) believe the country should host the same or more international students in New Zealand.

    This was the key finding of research, completed in October, to measure New Zealanders’ views on the contribution and challenges of international students studying in New Zealand.

    For the first time this year, the annual survey asked respondents if they wanted to see more or fewer international students in the country. Forty-one (41) percent of those surveyed said they would like to see more, with another 36 percent supporting the same number of students. Only 11 percent indicated they would like to see fewer international students arrive. 

    Positive perceptions of international students also continued to track strongly with 72 percent saying the students benefit New Zealand. This followed similar levels of support of 75 percent in 2023 and 73 percent in 2022.

    Commenting on the findings, ENZ’s Chief Executive, Amanda Malu, said the results reinforced the growing support and understanding of the contribution of international students to local communities and the country.

    “Since 2018 we have seen increasing support for the contribution international students make in key areas,” said Ms Malu.

    “Today 82 percent of New Zealanders agree that international students contribute to our cultural diversity, with 79 percent feeling they help local students learn about other cultures and ways of life, as well as contributing to local businesses during their studies.”

    “This level of support is enormously pleasing. It tells us we can continue to steadily grow the number of international students in New Zealand and that they will continue to receive a warm welcome in our communities.” 

    Read the report here: 2024 Survey of the Public Perceptions of International Education | ENZ IntelliLab

     
    For further information:

    Justin Barnett | Director of Communications, Education New Zealand 

    justin.barnett@enz.govt.nz

      +64 21 875 132

  • Taste of New Zealand in the heart of Seville

    The European Association for International Education (EAIE) 2017 Conference and Exhibition in Seville attracted 6000 delegates from 95 countries, and is Europe’s largest annual event for the international education sector.

    Seven New Zealand universities and four ITPs represented the sector this year.

    ENZ’s Regional Director, Americas and Europe, Lisa Futschek, said EAIE was a valuable platform for New Zealand education providers to meet longstanding and new European and other partners.

    “It was great to have many conference visitors comment that the New Zealand pavilion – yet again – was the most spectacular and creative stand.

    “Our strong ongoing involvement in EAIE 2017 emphasised New Zealand’s importance as a global player in the international education sector.

    “The interest in establishing academic collaborations with New Zealand, and our numerous engagements with international business partners demonstrate a huge growth potential for the Europe market.”

    “As well as networking opportunities, the conference provided insights into key market developments in Europe and future trends in education.”

    ENZ organised a special Kiwi networking function that offered about 100 guests a taste of New Zealand in the heart of Seville, Lisa said.

    Among the evening’s highlights was a musical performance by Tamar, a New Zealand-born musician with Maori (Ngāi Tahu), Polynesian and European roots, who lives in Spain.

    “She performed a personal, jazz-style interpretation of a collection of Māori songs composed by Māori artists from various iwi around New Zealand, which was beautiful.”

    The 30th annual EAIE 2018 conference will take place 11–14 September 2018 in Geneva, Switzerland, with a theme of ‘facing outward’.

  • Marsden Asia Day

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