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• PR2425 190 Briefing to the Incoming Minister February 2025

• US students arrive in New Zealand

  Amy Rutherford, ENZ’s Director of Education, North America, said studying in New Zealand will be a life-changing experience for these students, and will hopefully create more Kiwi ambassadors in the US.

  “We’re working hard in the US to raise the profile of New Zealand as a high-quality education destination, and authentic stories from students who have studied in New Zealand are a great way to do that,” said Amy.

  “We also want to see a more diverse group of US students having overseas experiences, and these scholarships are an excellent first step.”

  Taylor Weckstein, one of the recipients of the GSA Awards, is studying at the University of Otago. She chose New Zealand as a way to follow in her grandfather’s tracks – literally. After learning about the great hikes he did in New Zealand many years ago, she wanted to share the experience.

  US student Josh Golden, the recipient of the Go Overseas New Zealand scholarship, has also begun his semester at the University of Canterbury. As a marine science major with biology and environmental science minors, he wants to explore the geography and wildlife of New Zealand.

  “I am simultaneously excited and nervous. I expect to be mesmerized by New Zealand’s natural beauty and culture. I can’t wait to live as a Kiwi this semester!” 

  Gilman Scholar Angel Geller has also arrived in New Zealand. Her scholarship came from a partnership between ENZ and the US Department of State, which is aimed at diversifying the kinds of students studying internationally.

  Angel will explore Māori culture and tribal politics at the University of Waikato and compare them with her experience growing up with UmonHon, her indigenous tribe in Nebraska.

  “I did extensive research to find a host site with indigenous-relevant classes on topics from history to language. The University of Waikato has this, as well as resources on how to connect with community members, and a significant Māori student population who I will have as my peers,” said Angel.

  You can follow the study adventures of our Kiwi Ambassadors on the Study in New Zealand Instagram, YouTube and Blog.

  For more information on scholarships for US students please contact ENZ’s US team, Amy Rutherford or Alanna Dick.

  New assets on the Brand Lab

  Want to share scholarship information with your US partners? Visit the Brand Lab and search under "USA" and "Study Abroad" keywords to find two scholarship flyers and education and lifestyle PDFs designed for US students and advisors.

  Share your student stories

  Do you have interesting student stories or scholarship winners on your campus? ENZ is always looking for student profiles to share through our social and marketing platforms. Please contact Lucy Johnston, ENZ Senior Communications Advisor.

• Korean students: “I want to study in New Zealand”

  Launched in October, the competition aims to mobilise Korean agents to promote New Zealand education and attract students to enrol with New Zealand providers (participating students must use the service of an agent). 

  The promotion of the competition attracted a record number of Korean agents to the ENZ agent seminar in Seoul and the ENZ team received very positive feedback about the initiative. While the winning students stand to gain a significant contribution towards their costs of studying in New Zealand, the highest performing agents will also be rewarded with a familiarisation trip to New Zealand (or flights between Korea and New Zealand).

  The entry for the short video is open until 31 January 2017. ENZ’s Regional Lead, North Asia, Cecily Lin said this is an excellent opportunity for New Zealand providers.

  “The competition is an invaluable opportunity to promote your school or institution and your region – you can maximise this by directly supporting your agents with information and resources,” said Cecily.

  All video entries from the competition are publically accessible and will promote the student’s sector and/or provider of choice until the competition closes. ENZ will also profile quality entries and the winning Korean students through our social media channels in January and beyond the competition.  

  Recently joining the ENZ team is Dahee Sohn, a talented Korean international student skilled in social media, who will be working to boost our ENZ Naver blog and Facebook posts. We’ll be active in these platforms so please follow our posts and make sure you direct your agents to them too.

  ENZ has also provided resources to agents to promote New Zealand – including an open poster artwork they can adapt to include their branding to reach out to potential students. 

• Mapping emerging trends in education

  ENZ General Manager – Student Marketing, Paul Irwin, said attendees really enjoyed tackling these big issues during the Crowdsource Café session. 

  “Our audience uncovered some really interesting themes and thoughts for us all to reflect on. Ideas included focusing less on competition and more on collaboration, for example the opportunity to build your own degree across New Zealand.

  “We also talked about how everyone is the student of the future.  There will be more opportunities for lifelong learning and there will be a greater need to upskill due to automation,” Paul said.

  ENZ Regional Director – South Asia, South East Asia and Middle East, John Laxon said participants also agreed that the learner of the future will prefer personalised, flexible learning.

  “The modes of delivery will change as we move towards students being able to learn anywhere, anytime. 

  “Another theme that came through was a move towards offering shorter programmes, targeting life-long learners.”

  John said there was great discussion about moving towards diversified, individualised learning programmes that are globally recognised.

  “It’s definitely an exciting time to be involved in international education,” he said.

• Summer down under

  With COVID-19 pandemic restrictions on international travel in force, many students are choosing to stay in New Zealand over summer rather than go home because in most cases, they will not be able to return for the start of the 2022 academic year.

  ENZ’s Director of Student Experience and Global Citizens, Sahinde Pala, says it will be the second unexpected summer in New Zealand for many students.

  “Those international students who are still here have shown amazing resilience.  We know how hard it can be to be separated from loved ones at home for so long. 

  “But the early results from our research suggest they have remained remarkably positive about the overall New Zealand experience, despite the challenges.”

  ENZ is supporting students again this summer with information and resources on health and wellbeing, exploring the country and building their work skills.

  The Summer in New Zealand section of the NauMai NZ website for international students offers information, advice and links to expert resources.  These include a webinar featuring careers expert Andrew Tui to give them practical tips on how to build their professional and personal skills.

  “ENZ would like to acknowledge all the work the people in the international education sector are doing to support their students over the summer, and we invite you to share our resources with your networks.

  “We wish everyone a summer in New Zealand that is safe and restful,” Ms Pala says.

• Events in Latin America a great success

  A mixture of education fairs and agent seminars were held in five cities across Brazil, Chile and Colombia and proved to be hugely popular. Three times as many students and families attended the ENZ fairs in Bogota and Santiago as attended the 2014 fairs, with a queue of eager students waiting their turn to enter the Education New Zealand fair in Bogota.  

  The students themselves expressed surprise at the level of interest from their peers in studying in New Zealand and, though some may have felt a little regret that their study destination “discovery” was not theirs alone, it affirmed that their interest was well-founded.

  As well, more New Zealand institutions – representing all sectors of the industry – than ever took part in the series of events, showing a real desire for greater engagement with prospective students in this region.  

  But it wasn’t only about the numbers.

  Feedback from the institutions that participated was very positive, and included comments such as:

  “ENZ operates very well in South America. The staff seem to be very switched on and they have a lot of market experience. I have been involved in many ENZ events in various countries and I am very happy with South America.”

  “The marketing of the event was clearly done very well because there were a lot of interested students and family members. Well done to Ana, Sam and Javiera for organising such a good event”

  “Awareness of New Zealand as study destination was very good”

  If you would like to know more about events in Latin America then please drop us a line events@enz.govt.nz

• New Sino-New Zealand vocational teacher training base opens

  The new training base will operate out of the Shaanxi Polytechnic Institute, a key institution partner for New Zealand ITPs and one of the leading vocational education colleges in Western China’s Shaanxi Province.

  It follows the first Sino-New Zealand vocational teacher training base launched in Qingdao Technical College late last year.

  Adele Bryant, ENZ’s Senior Advisor – China, said it’s a great opportunity to bring New Zealand best practice to more Chinese TVET teachers, particularly in areas such as curriculum design, quality assurance and assessment.

  “More Chinese TVET teachers will benefit from the tailor-made training programmes jointly developed by New Zealand and Chinese TVET experts, building on the Train the Trainers Programme that many Chinese vocational teachers have undertaken in New Zealand over the last few years,” said Adele.  

  An unveiling ceremony was held on 11 May at the Silk Road Education Cooperation Expo in Xi’an, with representatives from the Shaanxi Provincial Government, Department of International Cooperation and Exchange of the Chinese Ministry of Education (MoE) in attendance. 

  Other attendees included the President of Shaanxi Polytechnic Institute, Director of the Central Institute of Vocational and Technical Education, the Economic Counsellor from New Zealand Embassy Beijing and Tony O’Brien, Sino-New Zealand Project Director of the Model Vocational Education Programme.

  The training bases are part of the Model Vocational Education Programme work plan for 2018-2019. 

  The Chinese government released its National Implementation Plan for Vocational Education Reform in February this year, in which upskilling TVET teachers is a key priority, including through the building of 100 teacher training centres.

  Adele says this would open further teacher training opportunities for the New Zealand TVET sector.

• Record numbers at Viet Nam fairs

  More than 300 students visited the fair in Hanoi and in Ho Chi Minh City attendance was up 86 per cent to more than 700 students, resulting in queues to speak to New Zealand institutions. 

  The fairs showcased 34 New Zealand education institutions from secondary schools, private English language colleges to technical colleges and tertiary institutions, all promoting their courses and campus life to Vietnamese students.

  Students and their parents also had the opportunity to learn about the various scholarships that are available from Viet Nam International Education Development and New Zealand Aid.

  Ziena Jalil, ENZ Regional Director for South and Southeast Asia said: “Viet Nam is an important market for New Zealand education institutions. With nearly 2,000 Vietnamese students already studying in New Zealand, it is the second largest source market within ASEAN for international students.

  “This year’s fairs in Viet Nam helped showcase the true spirit of New Zealand’s innovative education system and the pastoral care commitment that New Zealand institutions have for all students.”

  

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• Letter from the CE: Celebrating our success

  Following our terrific success at the New Zealand Direct Marketing Awards, we have now had some international award successes.

  Our Director of Student Acquisition, Euan Howden, has won a Marketo Revvie Award for Fearless Marketerfor leading ENZ’s database marketing transformation, and our Communications team has won a prestigious Gold Quill Award for ENZ’s efforts to build a greater understanding of international education in New Zealand. 

  We’re in good company – being internationally benchmarked alongside global heavyweights.

  But this work has not happened in isolation. We owe it in large part to our collaboration with many representatives from across New Zealand’s international education industry. These awards are also a result of your much-valued ongoing support and assistance.

  We had a clear purpose behind our approach: to provide the best support we could to New Zealand's education sector. Importantly, this work is well-aligned with the goals of our International Education Strategy and is a great reflection of our commitment to achieving sustainable growth, delivering an excellent student experience and fostering global citizens.

  We want to continue to deliver value to the sector, and always welcome your feedback. I encourage education providers and regional partners to attend ENZ’s ongoing industry engagement events and workshops. It’s a fantastic opportunity to connect with our talented team, pick their brains and find out how we can help you in your efforts, from recruitment through to advocacy.

  I hope you’ll join me in congratulating our teams who led this work.

  On behalf of ENZ, we look forward to continuing to work together to make New Zealand a special study destination for students from all around the world.

  Grant McPherson

  ENZ Chief Executive