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Meet the team: Marie Clark, Director Insights
Tell us about your role, the team you lead, and what your team does at ENZ for the international education sector.
I’m Marie, Director Insights for Education New Zealand Manapou ki te Ao. I lead the research and market analysis to provide insights that underpin ENZ’s work. This includes student experience, brand health, economic value, and New Zealander’s perceptions of international education.
We are a small team of five analysts and researchers but pack a lot of punch if I do say so myself. We are lucky enough to work with a range of teams across ENZ as well as the wider sector. Our findings are shared with our stakeholders and our education partners so that they can use this to make informed decisions about the future delivery of their international education products and services. Much of our work is on an annual basis, meaning that each year we are looking for any small changes that might turn into long-term term trends. For example:
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in the international student experience survey, we want to look more at the people and connections and mental health. If we spot changes, providers may like to adjust their support for students.
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through our perceptions work we want to understand, as international students return to New Zealand, if the way New Zealanders perceive the challenges and benefits of international students is changing. If we spot changes, we will work with providers to bring those benefit stories to the forefront.
Where were you working before joining the ENZ team?
I am a returning New Zealander, having spent the last 15 years in the United Kingdom, working in a range of insights, marketing, and communications roles in higher education. My most recent UK role was at Independent Higher Education, the representative and lobbying body for independent higher education, professional training and international pathway providers. Previously I worked for a policy communications consultancy, Hobsons, now QS Enrolment Solutions, and The PIE.
Tell us what the team has been working on since you joined and how the sector can access this?
I joined ENZ in October 2022 and since then have led the delivery of several key pieces of research and reports. Some recent highlights for me are releasing our insights on the 2013 – 2023 (part year) International Student Enrolment data, 2023 International Student Experience Survey and the 2023 New Zealanders Perceptions of International Students 2023.
We share all of our research, data and insights on ENZ's Intellilab and I would encourage anyone to sign up, if you haven't already. We also post links to past webinars that we have held in which we share our latest research and insights.
For those that are interested in being able to take a closer look at the data, we do share some data that has been officially released to Tableau Public.
What can the sector expect to see from the Insights team in the next 12 months?
Our team will be very busy over these next 12 months as we undertake a range of surveys and then following the fieldwork will be diving into the data and compiling insights reports, presentations and hosting webinars for the sector to take them through this. To name just a few taking place over the next two quarters, we will be working on the: International Student Experience Survey 2024, Brand Health 2024, a sector survey, agent survey, and the New Zealanders perception of International Education 2024 survey. Phew!
So, watch this space here on E-News, via our Sector Engagement Team, or Intellilab where we will share our insights with the sector. If anyone in the sector has a query about past or future research opportunities or wants to organise an insights session with your organisation or stakeholders, then feel free to reach out to me and my team – insights@enz.govt.nz.
Tell us what you like to do when you’re out of the office and not nose-deep in international education data...
I am still enjoying settling back into New Zealand. It’s a period of both discovery and rediscovery. Weekends are spent catching up with old friends and spending plenty of time with family, adjusting my two young children to the kiwi lifestyle. I am a convert to cycling for transport and can be seen zooming all over Wellington, and sometimes further afield, on my electric cargo bike.
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Korean celebrities promote New Zealand education
The episode was broadcast in October and highlighted New Zealand’s future-focused education system.
Jae Hee and In-kwon Kim are famous in Korea and China, having appeared in a number of Korean television shows. In September they visited Christchurch with their kids and a film crew to shoot Change the Class, a Korean TV programme that follows them as they visit schools in other countries to experience education and lifestyle abroad.
Jae Hee was accompanied by his seven-year-old son Raon, while In-kwon Kim was joined by his two daughters Jayoung, 11, and Minkyung, nine.
ChristchurchNZ International Education Programme Manager, Bree Loverich, said ChristchurchNZ hosted the families and crew while they attended Halswell Primary School to shoot eight episodes of the show.
“The actors and their families got to experience first-hand the difference between Korea and New Zealand culture,” said Bree.
“This was a great opportunity to showcase Christchurch’s education system, as well as the wonderful lifestyle our city offers to visitors and residents.”
TVN, the broadcaster for the series, is famous all over Asia and has 28 million viewers, with the potential to translate the show into Chinese, Filipino, Malaysian, and Russian to name a few.
“This is huge exposure for New Zealand in the Korea market – the interest this will generate about Christchurch and the wider region is invaluable,” said Bree.
“Although the show’s purpose is not specifically to promote our international education sector, it is a fantastic bonus for us. The Korean and Chinese markets are important for international education, as well as to our visitor market in general.
“Some of the communications about the show focus on how New Zealand is first in the world for future-focused education, with Halswell being an example of a modern learning primary school.”
China is Canterbury’s largest international student market, and Korea its fourth. Both countries also contribute strongly to the region’s visitor economy, with more than 46,550 Chinese and 19,660 South Korean visitors for the y ear ending July 2017.
“The support and advice of [ENZ Regional Director China and North Asia] Adele Bryant and [ENZ Business Development Manager] Richard Kyle was absolutely key to the successful hosting of a large film crew on a primary schools campus,” said Bree.
The series consists of eight one-hour episodes. Click here for a clip of the students during a maths lesson.
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Lincoln brings New Zealand national parks to China
Produced by Lincoln University, the exhibition showcases New Zealand’s protected areas and encompasses a range of exhibits, including a three-metre tall giant moa skeleton, outdoor equipment, signs, books, and historic documents.
The project is part of Lincoln’s five-year collaboration with leading Chinese universities, and links with the Chinese Government’s push to establish a national agency to manage its protected areas.
Head of Lincoln’s DesignLab and project lead, Associate Professor Mick Abbott, said countries like China look to New Zealand for leadership and ideas on how to effectively deliver biodiversity outcomes while managing recreation, tourism and public involvement in conservation values.
“The exhibition also showcases Lincoln’s research, and that of Tsinghua University on the future direction of protected area management,” he said.
Dr Mick Abbott speaking during the exhibition opening
“New Zealand has a lot to share on how to manage adverse environmental impacts in protected areas. We can also learn a lot from how China celebrates its cultural connections with nature.”
Dr Abbott said the collaboration would strengthen New Zealand’s connection with China through the sharing of knowledge and networks.
“This exchange of ideas is a timely precursor to both governments announcing 2019 as the International Year of China New Zealand Tourism.”
The exhibition, held at the Museum of Chinese Gardens and Landscape Architecture, was opened by New Zealand’s Ambassador to China, John McKinnon. The Department of Conservation and the New Zealand Centre in Beijing were also represented.
- Step 4
- PMSA 2016 17 rd 2 results
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Amanda Malu appointed as Chief Executive of Education New Zealand Manapou ki te Ao
Ms Malu is currently Deputy Chief Executive Service Delivery at ACC, and formerly Chief Executive at Whānau Āwhina Plunket, leading that organisation through extensive change over five years in the role. She previously held senior marketing and communication roles including at the Tertiary Education Commission and in the polytechnic sector.
Announcing the appointment, ENZ Board Chair Tracey Bridges said Ms Malu had demonstrated strong leadership, having built united teams in pursuit of positive outcomes across the education and health sectors.
“She brings with her a deep experience in the public sector, education, and marketing, as well as experience across borders and with international education through her past roles,” Ms Bridges said.
Ms Malu will take up the role in September. Until then, the Board is delighted that Dr Linda Sissons will continue as Acting Chief Executive, as she has since November 2023.
For further information
Justin Barnett
Director of Communications
+6421875132
Notes to Editors:
About Education New Zealand (ENZ) https://www.enz.govt.nz/
Education New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to helping Aotearoa New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and students experiences and to encourage New Zealand students to study overseas.
With approximately 110 staff in 16 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Private Training Establishments, Institutes of Technology and Polytechnics (Te Pūkenga), and universities. Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.
- PD Advisor Government Stakeholders
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A Europe market update
New video showcases a day in the life of a Follow the Kiwi scholar from Italy
ENZ’s new promotional video for the Italy market features Gaia Leidi, the Italian recipient of the 2018 Follow the Kiwi Scholarship, who is studying at Kerikeri High School.
Sixteen-year-old Gaia is from Busto Arsizio, a small town near Milan. In the video, Gaia talks about how Kiwi schools’ practical approach to creative subjects such as art, design and performing art technologies was the reason she chose a New Zealand school. She talks about her “challenging” maths and science classes in New Zealand – an important aspect for parents used to the rigorous Italian system – and highlights the friendly and supportive relationship she has with her teachers and her “amazing” host family in New Zealand.
You can watch Gaia’s ‘A Day in the Life’ video on this link.
Gaia’s rich New Zealand education experience made her a great choice to feature in ENZ’s ‘A Day in the Life’ video for the Italy market.
ENZ Market Development Manager – Europe, Olga Elli said Gaia’s video provided another valuable resource to encourage more students from Italy (and elsewhere in Europe) to look at what New Zealand has to offer.
“We will also use it as part of our promotion efforts for the next Follow the Kiwi scholarship campaign, to be launched in September this year,” Olga said.
ENZ’s focus on the high schools sector in Italy over the last two years, working closely with education agents and the Italian Association of Language Consultants and Agents (IALCA), has helped to raise awareness of New Zealand as an education destination, leading to an increase in the number of Italian students in New Zealand high schools to around 370 in 2018.
2019 Agent Promotion Fund awards funds to eight education agencies in Europe
ENZ awarded a total of €16,000 to eight education agencies in France, Germany and Italy in the 2019 Agent Promotion Fund round.
The fund supports creative and innovative projects that promote New Zealand as a world-leading study destination. Applications needed to align with ENZ’s strategic objectives in each of the three markets: from growing university numbers and building research and governmental links in France and Germany; to strengthening promotion of New Zealand’s regions; to focusing on the high schools sector across all three countries.
The fund was a great way for ENZ to tap into the expertise, networks and local knowledge of education agents in each of these markets in Europe, Olga said.
“Education agents play a key role in student recruitment in Europe. The winning proposals – four from Germany, and two each from France and Italy – cover a wide range of promotional activities, including social media and digital campaigns, scholarships, and student recruitment fairs and roadshows.”
Awards of €3,500 each went to:
- Study Nelson, Germany (New Zealand-based)
- WEP, Italy
Awards of €1,500 each went to:
- Astudy, Italy
- Bildungsberatung Global, Germany
- ISPA, France
- NZEE, Germany
- Overseas Connect, France
- Travel Works, Germany
