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• Insights for NZs ELSPTEs to better attract Chinese students

• Successful agent engagement and student recruitment drive in Malaysia

  The events aimed to gauge student interest in studying in New Zealand and deepen collaboration with education agents and schools.  

  To kick off the series, in early March, ENZ and representatives from New Zealand universities co-hosted a morning tea information session and focus group for Malaysian education agents in Kuala Lumpur.  

  The session promoted the ENZ resources available to support agents, and representatives from University of Auckland, University of Canterbury, Massey University, University of Otago, and University of Waikato led a discussion exploring key messages that resonate with Malaysian students and parents, understanding the factors influencing destination choice and brainstorming strategies to strengthen New Zealand’s brand visibility.  

  The event brought together 11 agencies from across Kuala Lumpur.   

  

  Co-funded agent activity 

  ENZ supported three key education agencies from across Malaysia to undertake co-funded student recruitment activity.  

  In Selangor, AECC Global Malaysia and ENZ hosted a mini-booth fair at HELP International School – giving students the opportunity to interact directly with representatives from Auckland University of Technology, the University of Auckland, the University of Canterbury, University of Otago, and the University of Waikato.  

  

  The mini-booth fair at HELP International School.

  

  The mini-booth fair at HELP International School.

  Over to Shah Alam, SELSET Education partnered with INTEC College to host an information session showcasing eight of New Zealand’s tertiary institutions.  

  INTEC College students heard from the Auckland University of Technology, the University of Auckland, University of Canterbury, University of Otago, University of Waikato, Southern Institute of Technology, Nelson Marlborough Institute of Technology and pathway provider, University of Canterbury International College.  

  Around 100 students were in attendance, and the session was followed by an opportunity for students to chat further with the study providers on show.    

  

  Students at INTEC College exploring New Zealand tertiary education study options.

  To close out the co-funded activity, ENZ made its first official visit to East Malaysia since before the pandemic. 

  ENZ and JM Education partnered to lead a series of school visits in late April Kota Kinabalu, Sabah.  

  Around 400 students attended information sessions across three schools. The events were led by the University of Auckland and University of Otago at Kota Kinabalu High School, Sekolah Menengah Sains Sabah, and Maktab Nasional. 

  

  Attendees of one of the information sessions.

  ENZ Market Manager for Indonesia and Malaysia, Naluri Bella, said that partnering with agents for co-funding targeted activities helps enhance both agents and students’ awareness and understanding of New Zealand’s unique education offering.  

  “These collaborations not only build trust and commitment among agents but also positions New Zealand as a competitive and credible choice for Malaysian students,” she said.   

   

• Announcing the recipients of the Welcome to New Zealand Scholarships

  The initiative was warmly received across Germany, Italy, and France, where it was promoted with the goal of encouraging students to experience the world-class education and unforgettable lifestyle that New Zealand has to offer.

  As part of the campaign, we offered four scholarships, each valued at 5,000 EUR to go toward tuition fees at New Zealand secondary schools or tertiary institutions. These scholarships were designed to support talented and passionate students on their journey to study abroad.  

  A key highlight of the campaign was our collaboration with Air New Zealand, who will generously sponsor return flights for the scholarship recipients. Their support played a pivotal role in making the dream of studying in New Zealand even more accessible for the winners.

  The scholarship attracted over 200 applications – with a majority coming from Germany, followed by Italy and France.  

  During the campaign period, there were 19,965 total views on the Welcome to New Zealand Scholarship page on the Study with New Zealand website.  

  The campaign generated 172 lead enquiries to New Zealand providers (118 enquiries from Germany, 47 enquiries from France and 7 from Italy). These enquiries are sent straight on to the education providers so they can directly engage with the prospective student on their study interests.   

  Meet the recipients 

  

  Germany 

  The scholarship winner from Germany is 16-year-old Manuel Fink, from Unterhaching (near Munich).  

  Manuel will be heading to Te Puke High School, where he’ll immerse himself in both the academic and cultural experience of studying in New Zealand.  

  A passionate advocate for New Zealand and its education system already, Manuel has his sights set on becoming a pilot — ideally flying for Air New Zealand one day! 

  Our tertiary scholarship recipient from Germany is currently finalising their enrolment, and we look forward to announcing their name once the process is complete. 

  

  Italy 

  Our Italian scholarship recipient is 16-year-old Lea Sagliaschi from Milan. Lea will be attending Selwyn College and is full of excitement for what she describes as a “once-in-a-lifetime adventure” in Aotearoa New Zealand. 

  Unfortunately, no recipient could be selected from France this year due to a lack of eligible applications — however, the ENZ Europe team remains committed to engaging with prospective students in the French market and looks forward to stronger participation in future campaigns. 

  ENZ Associate Director of Engagement Europe, Olga Elli, said the campaign raised great awareness of New Zealand’s education system in European priority markets and opened the door to new experiences and opportunities for winners. 

  “We look forward to building on this momentum and continuing to share the unique value of a New Zealand education with European students and partners,” she said. 

   

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• Otago Media Interview