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Around the world in five
CHINA
International students from China need extra support, say experts
US student agency WholeRen says Chinese students need extra support to succeed at universities, due to ‘only-child’ syndrome – Chinese students are typically a single child and come from a different education system, language and culture.
INDIA
Demand for education technology in India is huge – the challenge is language
There has recently been a sharp rise in India in the use of technology in education. Nick Cain, Project Manager (Education) at Google.org, talks about technology’s potential in providing quality education.
JAPAN
Most international students opt to stay in Japan after graduation
A survey conducted by the Japan Student Services Organization found that nearly three-quarters of international students in Japan at universities and other educational institutions remained in Japan to pursue employment or a higher degree.
MALAYSIA
Malaysia’s education is outdated says new education minister Mahathir
Malaysia’s new Prime Minister says the country’s teaching is “outdated” and wants to introduce online teaching so that Malaysians will be more computer-savvy.
UK
Slow uptake in study abroad, but student profile increasingly diverse
In 2017, UUKi launched a campaign to double the number of outbound international students by 2020. While the number in the latest report was near identical to the previous cohort, the findings revealed a more diverse range of undergraduates are choosing to study abroad.
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Successful agent engagement and student recruitment drive in Malaysia
The events aimed to gauge student interest in studying in New Zealand and deepen collaboration with education agents and schools.
To kick off the series, in early March, ENZ and representatives from New Zealand universities co-hosted a morning tea information session and focus group for Malaysian education agents in Kuala Lumpur.
The session promoted the ENZ resources available to support agents, and representatives from University of Auckland, University of Canterbury, Massey University, University of Otago, and University of Waikato led a discussion exploring key messages that resonate with Malaysian students and parents, understanding the factors influencing destination choice and brainstorming strategies to strengthen New Zealand’s brand visibility.
The event brought together 11 agencies from across Kuala Lumpur.
Co-funded agent activity
ENZ supported three key education agencies from across Malaysia to undertake co-funded student recruitment activity.
In Selangor, AECC Global Malaysia and ENZ hosted a mini-booth fair at HELP International School – giving students the opportunity to interact directly with representatives from Auckland University of Technology, the University of Auckland, the University of Canterbury, University of Otago, and the University of Waikato.
The mini-booth fair at HELP International School.
The mini-booth fair at HELP International School.
Over to Shah Alam, SELSET Education partnered with INTEC College to host an information session showcasing eight of New Zealand’s tertiary institutions.
INTEC College students heard from the Auckland University of Technology, the University of Auckland, University of Canterbury, University of Otago, University of Waikato, Southern Institute of Technology, Nelson Marlborough Institute of Technology and pathway provider, University of Canterbury International College.
Around 100 students were in attendance, and the session was followed by an opportunity for students to chat further with the study providers on show.
Students at INTEC College exploring New Zealand tertiary education study options.
To close out the co-funded activity, ENZ made its first official visit to East Malaysia since before the pandemic.
ENZ and JM Education partnered to lead a series of school visits in late April Kota Kinabalu, Sabah.
Around 400 students attended information sessions across three schools. The events were led by the University of Auckland and University of Otago at Kota Kinabalu High School, Sekolah Menengah Sains Sabah, and Maktab Nasional.
Attendees of one of the information sessions.
ENZ Market Manager for Indonesia and Malaysia, Naluri Bella, said that partnering with agents for co-funding targeted activities helps enhance both agents and students’ awareness and understanding of New Zealand’s unique education offering.
“These collaborations not only build trust and commitment among agents but also positions New Zealand as a competitive and credible choice for Malaysian students,” she said.
- 6 July Attendee List Bangkok Agent Seminar
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Getting started with chatbots
ENZ is the only country in the world that uses a chatbot to market to prospective international students.
Tohu is a helpful little bot that sits on Study in New Zealand, NauMai NZ, and the Study in New Zealand Facebook page.
It answers questions on everything from applying for a visa to what you can do for fun in New Zealand. It gives prospective students an answer to most of their questions immediately, freeing up ENZ’s social media team so they can focus on other projects.
ENZ’s Director of Planning, Jamie Crump, has developed a whitepaper with ENZ’s chatbot agency partner, Theta, which lays out a framework for developing a chatbot.
The five-step framework draws on Jamie’s Master of Technological Futures report, and is based on ENZ’s development of Tohu.
Because ENZ staff can train Tohu on new information at any time, the bot is a versatile tool in our social engagement team’s toolbox. So far, Tohu has been utilised in the Ask New Anything campaign, and has most recently learnt new answers on the COVID-19 situation in New Zealand.
“Prior to Tohu, with a social media team of two, it could take up to 24 hours for someone to get a response to their question. Now they can get an immediate response, and we know that Tohu can answer more than 80 percent of the most common questions,” ENZ International Social Media Manager, Nicole Baird, says.
“So the team can spend time answering the specific questions, and doing more of the strategic things for our Facebook channel, rather than answering the same straightforward questions repeatedly.”
Jamie’s initial research revealed that many people already like engaging with a chatbot, and that more and more consumers are using chatbots as a way of finding out information. For example, 48 percent of people would rather connect with a company via live chat than any other means of contact.
Tohu is integrated with ENZ’s marketing database and automation software, Marketo. Instead of completing a form, students can sign up to the receive updates from Study In New Zealand or NauMai NZ. This feature also opens up possibilities for Tohu to become a more targeted, useful channel for prospective students.
“The logical next step is personalisation of the chat experience, and that’s something we’re looking forward to exploring with Theta,” Jamie says.
Read Get started with chatbots: A proven framework for chatbot implementation
- Prime Ministers Scholarships for Latin America Awardees PMSLA 2019 20 Round 1 Dec 2022
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ATEED launches new Auckland strategy to guide visitor economy
ATEED General Manager Destination, Steve Armitage, says while more visitors are good news economically, the growth comes with challenges.
“People travel to Auckland to experience the many things our region has to offer. For some, it’s the world-class food and wine; for others, it’s the sporting, cultural and business events; or international students, who come from around the world to study at our learning institutions,” said Steve.
“It’s important that we continue to attract visitors to support and create jobs and amenities that benefit locals and visitors…so that Auckland is better off not just economically, but also socially and environmentally.”
The strategy outlines six strategic imperatives and key focus areas, and a comprehensive list of actions to deliver these, with two directly relating to international education:
- A Captivating Place: A region that entices visitors to stay longer and that locals love more than ever. Actions include developing an international student visitor plan.
- A Skilled Place: A region where more young men and women are choosing globally relevant careers in the visitor economy. Actions include developing a visitor sector training and employment strategy for youth and enhancing standards across the service sector.
Destination AKL 2025 was guided by an industry leadership group, and involved extensive consultation including interviews, workshops and discussions, as well as international benchmarking and surveys.
ENZ Chief Executive Grant McPherson, who was part of the industry leadership group, says that ATEED is showing real leadership in the way it is looking at its visitor plan.
He said this is evident in the way the strategy is based around destination management and not just attraction. This should ensure visitors are acknowledged as an asset to the Auckland region – a perspective that will reflect positively on the experience visitors go on to have in Auckland.
“International students are an important part of the visitor community and we are delighted that the strategy reflects this through the inclusion of an international student visitor plan.”
"The strategy has involved significant cross-industry collaboration to get to this point, and the plan is to keep this going. We are very optimistic about the direction Auckland is heading in and are looking forward to working with Auckland to bring it to life.”
Click here to read or download Destination AKL 2025.
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