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  • Reach out to students in Japan

    ENZ’s Senior Market Development Manager – Japan, Misa Kitaoka, said the annual guidebook is the only Japanese publication officially supported by the Embassy in Tokyo and ENZ.

    “Keibunsha publishes this study guidebook for many other English-speaking embassies and is a great opportunity for New Zealand regional bodies and education providers to promote their offering,” said Misa.

    “As destination marketing plays a key part of edu-promotion in Japan, Keibunsha is offering a separate advertising rate for regional groups.”

    To advertise, bookings must be made by 10 April.

    For further details on the guidebook and pricing for regional groups, download the proposal here. For individual providers, download the proposal here.

  • NZIES one year on

  • Eve 642

  • NZ Study Tour Alliance 4 1

  • SIEBA

  • From the CE: The next phase

    One of the first projects to be discussed in the early days of lockdown, the Future Focus Programme, was launched last week.

    The programme has reallocated $1.2 million of our existing funding to provide our sector peak bodies with the support to reimagine international education in a post COVID-19 world. ENZ has already approved funding for two peak bodies.

    Initially, funding will assist peak bodies in developing an innovation plan with their sub-sector. Once planning is complete, funding may also be provided to support the introduction of innovation projects.

    ENZ’s Industry Team will work in close contact with the sector on the programme, and although it’s a little while away, I’m looking forward to seeing what creative initiatives come out of it.

    Since my last update, we have also stood up an internal group who will be charged with preparing and planning for ENZ’s role in any possible relaxation of border controls for international students.

    This group will work with other Government agencies and representatives from the international education community to develop an understanding of what the challenges are in reducing border restrictions and implementing strict quarantine requirements, as well as how the sector can prepare.

    We are aware that some international students are experiencing unusual hardship because of changes to their personal circumstances due to the global impacts of COVID-19. The Government has established a hardship grant fund for international students to address urgent, temporary needs, which ENZ will administer.

    The $1 million fund is designed to meet emergency, temporary needs, and must be both applied for and administered by either an education provider or a community group. You can find out more information on the ENZ website, International Student Hardship Grant Fund. Applications opened yesterday.

    I would like to finish with a whakataukī that has been in high rotation around ENZ.

    He waka eke noa (we’re all in this together).

    Ngā mihi,

    Grant McPherson

    Chief Executive

    Education New Zealand Manapou ki te Ao

  • 6 July Attendee List Bangkok Agent Seminar

  • NZ Education Fair in Bangkok sets record for provider attendance

    ‘Tis the Season for international education events in Thailand and the increasing numbers of providers and agents is testament to the popularity of New Zealand as a study destination amongst Thai students. The series of events held from 30 August to 2 September included an agent seminar, the Bangkok Education Fair and then mini fairs held in Chiang Mai and Chonburi. 

    The agent seminar was attended by 108 education agents from 79 companies, including a significant number of new agents. Education New Zealand Manapou ki te Ao’s (ENZ) Thailand Team delivered a presentation that covered insights into New Zealand’s brand health as a study destination and the current landscape of the Thai student market. Updates were well received, with feedback indicating that the majority of attendees were either satisfied or extremely satisfied with the content and the networking opportunities provided. This positive response underscores the value of agent engagement in Thailand. 

    Agent one one-on-one meetings with Avondale College.

    The Bangkok Education Fair, held on 31 August, saw the largest number of education providers in attendance in ENZ’s history. ENZ’s Market Manager for Thailand, Chortip Pramoolpol said that there were 79 representatives from 60 institutions, including all eight New Zealand universities, 44 schools, vocational institutions, private training establishments, and English language providers. 

    “The fair attracted 1,460 visitors, offering students and parents an excellent opportunity to connect directly with education providers.  

    “Prospective students and their families engaged in one-on-one discussions about New Zealand’s academic programs, student life, and pathways to success. The event garnered positive feedback, with 84% of surveyed sector representatives reporting satisfaction or extreme satisfaction with the fair,” said Chortip. 

    Prospective students talk to Nicki Sephenson about study opportunities at Mountain View High School in Timaru.

    At the opening ceremony, New Zealand Ambassador Jonathan Kings presented the Alumni Hall of Fame Awards. These annual awards honour alumni who have achieved notable professional success, gained significant social recognition, and positively contributed to promoting New Zealand as a premier study destination. 

    New Zealand Ambassador Jonathan King (centre) and the former Interior Minister of Thailand, Purachai Piumsomboon (centre right) with ENZ‘s Jaruwan Pongiaruwat (second from left) and Chortip Pramoolpol (second from right). They are pictured with the Alumni Hall of Fame awardees and KOLs.

    ENZ also organised a special seminar featuring three distinguished guests. Purachai Piumsomboon, the former Interior Minister of Thailand, spoke about his experience sending all three of his children to study in New Zealand from primary school through university. Additionally, Peterpan and Lilly Nichapalak, two influential figures with nearly one million followers, shared their personal stories about how studying at New Zealand high schools positively transformed their lives. 

    In the lead-up to the Bangkok fair, ENZ organised a series of events aimed at expanding outreach to Thai students. From August 27 to 29, ENZ conducted a school roadshow across six schools in Chonburi, delivering information sessions about studying in New Zealand. A notable highlight of the roadshow was a simulated classroom experience hosted by a New Zealand school, allowing Thai students to get a taste of the New Zealand education system firsthand. 

    Dr. Jane Berry from Avondale College demonstrated NZ simulated classroom for Thai students to easily understand the interactive Periodic Table.

    Following the main fair, a mini fair was held on 1 September in Chiang Mai and Chonburi offering another chance for prospective students and parents to interact with New Zealand education providers. The event series concluded with a final visit to two more schools on September 2, also in Chonburi and Chiang Mai. These additional events emphasised ENZ’s commitment to engaging with students beyond the main fair, fostering strong ties with schools, agents, and prospective students in the surrounding Bangkok region. 

     

  • Market insights from Japanese media

    The journalists represented a range of Japanese news media with audiences of various interests, ages and social groups:

    • Sachiko Habu, Editor-in-Chief of Nikkei DUAL, a digital magazine for working parents
    • Ryo Fujii, Deputy Editor of CNET Japan, focused on technology and innovation news
    • Yuko Okumura, a freelance journalist for Glolea!, promoting study abroad for Japanese students.

    The journalists visited secondary schools, English language schools, early childhood education (ECE) providers and government agencies involved in technology-focused start-ups.

    Misa Kitaoka, ENZ’s Senior Market Development Manager – Japan, said New Zealand’s approach to education was considered very forward-thinking in Japan.

    “They realised that education in New Zealand is not about only acquiring knowledge, which is still the case in Japan, but about what one can do with the knowledge in dealing with the uncertainties that come with the accelerated globalisation and digitisation in society.” 

    New Zealand’s world-first education ranking for instilling future skills resonated with the journalists, as did the Government’s push to enable innovation in the private sector, its tertiary qualifications framework for ITPs, and unique ECE curriculum.

    Government-led initiatives such as CreativeHQ were very attractive to the journalists as well.

    “In Japan, it’s usually the private sector that drives innovation so seeing a government-led initiative in New Zealand really made an impression,” said Misa.

    The journalists were interested that some New Zealand schools offered the International Baccalaureate (IB), which could be a pathway to tertiary study options in Japan, New Zealand, US and the UK.

    “IB is a hot topic in Japan at the moment, with the Japanese government promoting international education and introducing international curricula such as the IB diploma to Japanese schools,” said Misa.

    Journalists ice cream Japan2

    The journalists enjoy a Kiwi classic - hokey pokey ice cream.

    The topic of Japanese parents bringing their pre-school children to an English-speaking country like New Zealand for a short-term immersion – the ‘barefeet study abroad’ experience, as one journalist put it – was also of interest. The journalists appreciated the “unique learning environment” offered by the New Zealand ECEs they visited.

    “They were impressed to see children immersed in nature while learning how to be independent and resilient,” said Misa.    

    New Zealand’s high quality of life, healthy work-life balance and the flexibility of “work from home” also made a good impression.

  • Practical tips for schools

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