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Learn New Every Day – new global brand campaign launched to attract international students to New Zealand
The new campaign called Learn New Every Day, delivers a student’s point of view of the first-time experiences international students could encounter in a single day when they study with New Zealand.
ENZ’s General Manager of Marketing and Communication, Geoff Bilbrough, said that 'Learn New Every Day’ is designed to cut through in a very competitive market.
“We wanted to capture the essence of what it is really like to study with New Zealand, taking the perspective of a learner as they encounter new experiences, and convey the excitement and emotion as they go through their day.
“What makes the campaign more memorable is its high energy, positive, contemporary feel. And the first-person point of view approach is unique to the category,” Geoff said.
Geoff went on to say, “The scenes and scenarios in the campaign reflect our core values of a high-quality education and employability/future opportunities. These messages are woven through the campaign through imagery and action involving learners in a range of environments across all parts of New Zealand’s education sector, alongside the well-known adventure and social experiences. The featured imagery reflects what we know international students are looking for in a New Zealand education.”
Learn New Every Day was pre-tested and performed well in in-depth one-on-one interviews with students and parents from China, South Korea, India, and Viet Nam. Feedback was also sought from across New Zealand’s international education sector, who also responded positively to the concepts, their relevance to the young learner, and the clarity of the idea.
ENZ’s Global Brand Manager, Nick Sinclair, said that the campaign involved a mix of current international and domestic students from primary, secondary, and tertiary institutions.
“We had a wonderful time interacting with the international students while capturing these ‘first-experience’ scenes. They were really excited about the opportunity to take part in the decision-making process for other students and their parents as they choose their overseas study destination.
“The campaign communicates what we strongly believe is New Zealand’s competitive edge in the international education market. A New Zealand education experience is as much about the adventure, social experiences, and our unique culture and landscapes, as it is about the high-quality study opportunities that we offer”.
The campaign will run for at least 18 months. It is running initially in China, India, South Korea, Thailand, Viet Nam, and Japan targeting students aged 16 to 24 and their parents across all sectors including high school, university, Te Pūkenga, English language schools and private training establishments. Campaign assets include videos of various lengths, digital banners, and assets for the creation of off-line collateral such as banners, and other materials, in English and the local languages of our target countries.
As well as featuring across paid digital media in these countries, the campaign features on all 10 Study with New Zealand websites, in all communications with prospects that sign up to Study with New Zealand, and across all other ENZ channels.
All images and other campaign collateral can be found on ENZ’s Brand Lab here - Home | Education NZ Brand Lab | The ENZ Brand Lab
For media enquiries contact:
Stephanie Morison,
Senior Communications Advisor
Education New Zealand Manapou ki te Ao
+64 223020104, Stephanie.morison@enz.govt.nz
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Beware of phone scam targeting visa holders in New Zealand
The scam states the call is coming from 'The Immigration Bureau' saying there is a 'serious problem with your visa'. The call then prompts recipients to press different numbers for English or Chinese services.
Please be aware that this is not a genuine call from Immigration New Zealand.
If you or someone you know receives this call, do not engage any further and hang up the call.
New Zealand visa holders – including international students – receiving this call and needing reassurance on their current visa situation can call Immigration New Zealand’s Service Centre to discuss any visa matters directly.
Read this article to learn what to do if you, or someone you know are targeted by this phone scam.
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Strong interest in NZ from Filipino students at the Te Pūkenga Agent Workshop and NZ Study Workshop 2023
55 education agents representing 27 agencies from across the Philippines attended the one-day workshop on 27 October. The workshop provided a valuable opportunity for the four Te Pūkenga representatives, including Bipul Das, Kerry Clarke, Prashanth Nallur Puttaswamy and Richard Cao, to share their most recent updates and developments, including information on Te Pūkenga’s vocational education offerings.
ENZ’s Market Manager – Philippines & Thailand, Chortip Pramoolpol, supplied an update on ENZ’s activities and showcased the array of tools and resources available to empower education agents in promoting New Zealand as a study destination. Joining the workshop remotely were key figures from Immigration New Zealand. Celia Coombes, Manager of International Education, Dolores Hyde, Senior Advisor for International Education, and Philippa Lee, Immigration Officer, Visa Operations, delivered a comprehensive briefing on student visa applications and post-study work rights. If any education agents would like a copy of the slides delivered by ENZ, they are available on IntelliLab here - ENZ Philippines.
Bipul Das from Te Pūkenga’s International Team said that it was incredibly valuable to be able to meet face to face with education agents and prospective students in the Philippines.
“It was wonderful to see the education agencies are excited to promote New Zealand as the preferred study destination for vocational education and we are grateful for the support from ENZ, our Education Agents and INZ on the work being done in the Philippines market. We will continue to focus on growing our international student population from the Philippines, " said Bipul.
Following on from the workshop, ENZ and Te Pūkenga welcomed over 170 visitors to the NZ Study Expo 2023. The event provided a unique platform for attendees to explore the breadth of opportunities in New Zealand including specific courses, scholarships, and post-study opportunities and discuss these personally with the NZ representatives on-hand.
From left to right: Prashanth Nallur Puttaswamy, Bipul Das, His Excellency Peter Kell, New Zealand Ambassador to the Phillippines, Kerry Clarke, Chortip Pramoolpol, Richard Cao and Joel Miranda Angon.
New Zealand Ambassador His Excellency Peter Kell presided the event and shared his remarks, encouraging Filipinos and their families, to choose New Zealand as a destination to continue their education journey.
Ambassador Kell told the audience “This event is more than just a fair; it is a bridge that connects aspirations with opportunities. It is a platform for our Filipino students to explore and embrace new horizons, to acquire skills and knowledge that will empower you to become leaders in your chosen fields.
“New Zealand’s education system is often highly regarded and ranked in the world for preparing students for the future. Our education providers often have strong connections to industry and the business community. This facilitates internships, work placements, and real-world experiences for students, preparing them for the workforce,’ he added.
ENZ Market Manager – Philippines & Thailand, Chortip Pramoolpol, was excited to have had the opportunity to speak face to face with interested students and their families following the pandemic.
“There is certainly a lot to be said for being able to explain in-person to prospective students and their families, why they must consider New Zealand as a destination for future study and we were so pleased to see such genuine interest.
These events generated dozens of leads which has helped drive a significant increase in in visits and enquiries from Filipino students to the Study with New Zealand website,” added Chortip.
If any education providers or agents would like any additional information on marketing to students in the Philippines, please contact Chortip Pramoolpol – chortip.pramoolpol@enz.govt.nz
Bipul Das from Te Pukenga International Team presented on their programme offerings.
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Auckland hosts Voice of The Oceans round the world expedition
Just over two years after leaving Brazil on the sailboat KAT to sail around the world, the Voice of The Oceans (VOO) initiative arrived in Auckland, New Zealand, at the beginning of November.
One of the initiative's leaders, David Schurmann, is an alumni from New Zealand – he studied Cinema at Auckland University of Technology (AUT) and at the South Seas Film & Television School in the 1990s. And since then, he was inspired by the ecological awareness of Kiwis. Throughout his career as a filmmaker, in addition to fiction films, David produced documentaries about the importance of preserving the environment.
Eloisa and David Schurmann at Viaduct Harbour in front of the Voice of the Oceans sailboat KAT. Photo credit @annupam @withjane
VOO’s mission is to examine and record the environmental state of the oceans including plastic pollution so that this data can raise awareness and inform education, science, and innovation that improves the health of our oceans. It has the global support of the United Nations Environment Programme.
The VOO arrived in Auckland to mark the end of the first stage of their journey, after traveling for two years and visiting more than 100 destinations, recording the levels of plastic pollution they see as they go.
The arrival in Auckland featured the event “Brazil and New Zealand: Sustainability & Innovation” – guest panelists discussed how their businesses are innovating in the sustainable space. The event was organised by the Latin America New Zealand Business Council (LANZBC), the leading organisation focused on promoting business growth opportunities and collaborations in Latin America. Support for the event was provided by Education New Zealand Manapou ki te AO (ENZ), the Latin America Center of Asia Pacific Excellence (CAPES), and Viaduct Harbor Holdings (VHH).
Host and panellists at the at the Brazil and New Zealand: Sustainability & Innovation event included from left to right Guiliana Silveira, LANZBC CEO, Heloisa Schurmann, VOO, David Schurmann, VOO, Colum Rice, Mint Innovation, Phil Matheson, BioFab, Rachel Williams, Viva Expeditions Ltd , and Dhanya Herath, Climate Club. Photo credit @annupam @withjane
David and the VOO crew. Photo credit @annupam @withjane
Giuliana Silveira, CEO Latin America New Zealand Business Council (LANZBC) said that it was a privilege to work with Voice of the Oceans and these amazing NZ businesses to showcase what each of them is doing to innovate in the sustainability sector.
“We have to join forces to fight the climate crisis. We hope events, such as this, help to raise awareness and create a dialogue within the business and education communities to share our kaitiakitanga responsibilities," said Guiliana.
Following the panel discussion, attendees had the opportunity to mingle with the VOO crew and panelists. Photo credit @annupam @withjane
Wendy Kerr, ENZ’s General Manager Sector Engagement, and Ed Tuari, ENZ’s Manukura – Chief Advisor Maori, with David Schurmann, VOO during the event which was supported by ENZ along with the Latin America Center of Asia Pacific Excellence and Viaduct Harbor Holdings. The Latin America New Zealand Business Council organised and hosted the event.
Part of the arrival programme, also included over 70 children from Stanley Bay Primary School joining an environmental afternoon with talks by the Voice of The Oceans crew about the importance of taking care of the marine environment.
Eloisa Schurmann talks to the Stanley Bay School children about the importance of taking care of the ocean. Photo credit @annupam @withjane
As part of the sustainability tour, the children from Stanley Bay School were taken to the Viaduct Harbour Marina to view the sailboat Kat. Photo credit @annupam @withjane
“It's always a special moment to be back in New Zealand! We have a very close relationship with this country, which has been an important stop on all our major expeditions. My youngest sister Kat was born here, and I decided to stay in New Zealand during my families first expedition around the world, to study film making and start my career as a director”, said David Schurmann at the events in Auckland.
The VOO crew will spend the next few months in New Zealand to raise awareness about the state of Earth’s oceans before setting sail again to continue their trip around the world.
More information on VOO and their expedition can be found here - Voice of the Ocean - we turn people's attention to the ocean.
