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• ENZ wins gold

  ENZ took home Gold at PR Week Asia in the category of South Asia PR campaign of the year – the most prestigious PR category that evaluates a campaign’s overall impact and success.

  'From Volume to Value' aimed to enhance New Zealand’s education brand position in the Indian student market, to attract more high-quality students from south India as well as more students overall wanting to study at level seven and above, particularly at graduate and postgraduate level. The campaign supported a 20 percent increase in university enrolments from India, and saw New Zealand move up in preference ranking from seven to three as a study destination for Indian students.

  ENZ was nominated alongside Marico Ltd, Star India Pvt. Ltd., The Coca-Cola Company and Team Indus.

  John Laxon, ENZ Regional Director – South, South East Asia & the Middle East is delighted with the win.

  “It's a big achievement, going up against Coke, Star India and Team Indus to win ENZ's first gold in the South Asia PR Campaign of the year. To give a sense of the calibre of the entrants other category winners included AirBnB, Panasonic, SAP, Huawei, Ford and the World Wildlife Fund.”

  “The award is a testament of the hard work and passion put in by the entire team to deliver a high-impact campaign, and to the support and commitment from our New Zealand education industry partners.

  "We’d like to thank all of the New Zealand education providers who have invested in attracting high-quality students from the Indian market, and look forward to further strengthening New Zealand’s reputation as a positive learning destination for international students.”

  You can find the complete list of winners here. 

• KAU 1527 India 1

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• Kiwi innovation shines in the Expo Hall

  To expand US perceptions of New Zealand beyond tourism and adventure, New Zealand’s presence at NAFSA showcased Kiwi innovation and creativity, with the campaign line New Ideas Grow Better Here.

  Thirteen New Zealand institutions, including all eight universities, featured on the New Zealand pavilion. Each chose a creative or innovative student project to highlight, ranging from a fully recyclable electric car to New Zealand’s first virtual reality movie. The projects were shown on the pavilion and printed in ENZ’s NAFSA guide book which was handed out to all conference delegates.

  Kaylee noticed that innovation was a key word for a number of countries. 

  “India, Ireland, Portugal, Europe, Malaysia and Germany all included taglines about innovation on their booths – but their storytelling wasn’t as compelling as our own.

  “By using real student stories, we were able to communicate ‘innovation’ in a more authentic way and really bring the messaging to life – we showed how students in New Zealand ‘Think New’.”

  

  Kaylee said touring the NAFSA Expo Hall was a great opportunity to consider New Zealand’s education offering.

  “Visiting other booths gave us a sense of competitor country education branding and messaging, which is important for understanding how we can uniquely position the New Zealand education story.

  “It’s difficult not to sound biased but the New Zealand pavilion had the most brand personality, and stood out above the other country booths in terms of impact, thanks to our strong and unified presence.

  “A number of conference delegates said New Zealand set the bar high!”

  Other country taglines at NAFSA were:
  Spain: “Education, Our Art”
  Israel: “Jumpstart your Future”
  Germany: “Land of Ideas”
  Poland: “Study and be successful”
  Russia: “Learn from everyone, copy nobody”
  Ireland: “The warmest of welcomes”
  Canada: “A world of possibilities”

  

  Clockwise from top left: Australia’s pavilion, Canada’s pavilion, Spain’s pavilion and Japan's pavilion.

• LPDP Fair Jakarta