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• $50,000 sister schools programme launched

  The fund, announced by Chief Executive Grant McPherson during the 8^th New Zealand-China Joint Working Group on Education and Training, aims to support schools’ relationships with Chinese counterparts.

  The $50,000 fund will be accessible through a contestable application process for New Zealand schools. It will enable new sister school relationships to be developed and existing relationships to be strengthened.

  Cultivating relationships in sister regions and cities between China and New Zealand will be a priority.

  “New Zealand and China recognise the important role that language and culture plays in developing globally aware citizens,” ENZ's Regional Director – Greater China Alexandra Grace said.

  “The relationships New Zealand primary, intermediate and secondary schools nationwide have with fellow Chinese schools are a valued source of learning opportunities, cross-cultural skills development and friendship between our two countries.”

  Since 2005, the total number of students learning Chinese language in New Zealand schools increased five-fold from 4,733 to 22,031, with particularly strong growth at primary and intermediate level.

  The number of Chinese international school students studying in New Zealand has also increased, growing by 11 percent in 2013. 

  Applications from clusters of schools are encouraged. Further information on the criteria and application process will be published at a later date through E-News. 

• PR2425 190 Briefing to the Incoming Minister February 2025

• Events in Latin America a great success

  A mixture of education fairs and agent seminars were held in five cities across Brazil, Chile and Colombia and proved to be hugely popular. Three times as many students and families attended the ENZ fairs in Bogota and Santiago as attended the 2014 fairs, with a queue of eager students waiting their turn to enter the Education New Zealand fair in Bogota.  

  The students themselves expressed surprise at the level of interest from their peers in studying in New Zealand and, though some may have felt a little regret that their study destination “discovery” was not theirs alone, it affirmed that their interest was well-founded.

  As well, more New Zealand institutions – representing all sectors of the industry – than ever took part in the series of events, showing a real desire for greater engagement with prospective students in this region.  

  But it wasn’t only about the numbers.

  Feedback from the institutions that participated was very positive, and included comments such as:

  “ENZ operates very well in South America. The staff seem to be very switched on and they have a lot of market experience. I have been involved in many ENZ events in various countries and I am very happy with South America.”

  “The marketing of the event was clearly done very well because there were a lot of interested students and family members. Well done to Ana, Sam and Javiera for organising such a good event”

  “Awareness of New Zealand as study destination was very good”

  If you would like to know more about events in Latin America then please drop us a line events@enz.govt.nz

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• WLN St Mark's

• 10,000 milestone marks new heights
  “Our story has more impact when we tell it together,” says Kathryn McCarrison, Education New Zealand’s General Manager of Marketing and Channel Development. “That there are now more than 10,000 pieces of our material in circulation internationally is a great sign for the developing strength of New Zealand’s education brand.”
   
  An online toolkit of marketing materials, known as The Brand Lab, was launched in November 2013 to make tools to promote New Zealand education more readily available. “I’d like to thank the New Zealand education providers, agents and New Zealand officials offshore who’ve so quickly used these resources to complement their marketing efforts,” says Kathryn.
   
  “While our brand awareness is increasing, especially in China and India, we still have a long way to go in comparison to our better known competitors, so please keep telling your friends and contacts about what’s available to help their recruitment and sales efforts.”
   
  “The sharper we look together, the greater the impact we’ll all have when introducing New Zealand to prospective students and their parents.
   
  “We’re also fortunate to have a large pool of resources to draw on,” says Kathryn. “As well as The Brand Lab, the New Zealand Story and Tourism New Zealand’s media resources can all be used to promote New Zealand abroad, paving the way for people to introduce their product, service or school in more detail.”
   
  The Brand Lab is home to over 1,000 education-related assets ranging from royalty-free photos to a brochure series about New Zealand education available in nine different languages. More than 1,500 people from 60 nations around the world have downloaded digital assets so far, with the most frequent users being New Zealand institutions, international agents and Education New Zealand offshore staff.
   
  It’s free to use and download materials, following a simple request process to ensure brand guidelines are understood.
   
  The most popular downloads so far include the New Zealand Education Story video, the Think New education brochures, a directory of Institutes of Technology and Polytechnics and the New Zealand Qualifications Authority’s multilingual student guides.
   
  Kathryn says The Brand Lab will continue to expand and grow. “We recently asked our industry what they needed next so coming up soon are new photos, videos and a digital toolkit to promote studying in New Zealand online.”

• Engaging agents

  Workshops of this nature are a highly efficient mechanism for New Zealand schools and tertiary institutions to establish new, and strengthen existing, relationships with agents in a relatively cost effective way. The energy and buzz in the room clearly demonstrated the enthusiasm agents and New Zealand providers had for the opportunity to meet and engage with one another.

  Institution representatives commented how encouraging it was to see that so many of the agents at ANZA – approximately a quarter – were first time attendees. From an ENZ business development perspective it was great to see New Zealand regions take the opportunity to promote themselves at the workshop, with many regions arranging agent familiarisation visits following the workshop.

  The ENZ booth was well patronised, with agents who were new to New Zealand keen to know about how to work more closely with our education providers, and others with more experience in New Zealand commenting that awareness of New Zealand as a quality education destination is increasing. Others enquired about how to access the wonders of the Brand Lab and had queries about the agent training programme.

  ICEF reported that a total of 86 education institutions from Australia and New Zealand, 12 work and travel organisations, 35 service providers and 147 ICEF-screened agents from 37 countries, gathered for the three days, participating in over 3,400 pre-scheduled meetings.

  The 2016 ANZA Workshop will be held April 13 – 15 in Melbourne, Australia at the Pullman Melbourne Albert Park.

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