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  • New Zealand providers show global leadership at NAFSA 2025 

    Education New Zealand Manapou ki te Ao (ENZ), alongside representatives from eight tertiary providers wrapped up a high-impact week at the NAFSA 2025 Annual Conference in San Diego at the end of May.   

    Under the conference theme ‘People, Place and Partnership,’ New Zealand’s delegation was in amongst over the 8,000+ global education leaders, strengthening institutional ties and driving new collaboration opportunities.  

    Representatives from the University of Auckland connecting with conference delegates in the New Zealand pavillion.

    The New Zealand pavilion comprised of University of Auckland, Auckland University of Technology, University of Waikato, Massey University, Victoria University of Wellington, University of Canterbury, University of Otago and Whitecliffe College. 

    ENZ Chief Executive, Amanda Malu, said being present at the world’s largest international education conference is not just about visibility—it’s about leadership.  

    “New Zealand’s education providers have a unique perspective to offer the global education community, and NAFSA is where those voices can shape conversations, forge partnerships, and spark ideas that transcend borders,” she said. 

    ENZ worked with NAFSA to host two sessions in the New Zealand pavilion. Both sessions were well attended, sparking discussions among conference delegates about reimagining higher education. 

    The University of Waikato panel session. From L to R: ENZ Director of Engagement, DuBois Jennings; Unviersity of Waikato Deputy Vice-Chancellor Māori, Dr. Sarah-Jane Tiakiwai; University of Waikato Associate Director Global Experiences, Jaydene Meadows and ENZ Acting Regional Director, Natalie Lulia.  

    The first session moderated by ENZ Director of Engagement North America, DuBois Jennings, featured a panel discussion titled ‘Te Ao Hurihuri Indigenous Internationalisation: Perspectives from Te Whare Wānanga o Waikato – The University of Waikato’.  The session explored the concept of indigenous internationalisation, focusing on the unique approaches and programmes delivered at The University of Waikato. On the panel was Deputy Vice-Chancellor Māori Dr. Sarah-Jane Tiakiwai, Associate Director, Global Experiences Jaydene Meadows from the University of Waikato, and ENZ Acting Regional Director, Natalie Lulia.  

    Associate Director of Global Experiences Jaydene Meadows said the outcomes for the University of Waikato well surpassed previous years at the conference. 

    “This year was significant for us, deepening the roots of current relationships, while promoting new programme offerings and working to develop new business opportunities.” 

    The University of Otago presented the second session titled 'Indigenising our university’s name and brandmark: Ōtākou Whakaihu Waka | University of Otago'. Deputy Vice-Chancellor, External Engagement Professor Jessica Palmer and Manager, Indigenous Internationalisation, Karamea Pēwhairangi reflected on a year since the global launch of their new brandmark, the journey to being gifted a Māori name, and how the University of Otago includes indigeneity in the University’s Internationalisation Strategy.  

    ENZ Acting Regional Director Natalie Lulia said both sessions showcased New Zealand’s unique approach to education that integrates indigenous knowledge, and she looks forward to building on the momentum of the conference. 

    “NAFSA certainly set the ball rolling for increased student mobility, enhanced research linkages, and stronger people-to-people connections between New Zealand and our international partners,” she said. 

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  • ENZ hosts first agent-led fairs in Viet Nam

    The fairs, held in in Ho Chi Minh City and Hanoi, attracted more than 500 prospective students and parents and featured 35 New Zealand providers.

    Tam Le, ENZ’s Marketing & Strategic Relations Manager for Viet Nam, said the new agent-led fairs were part of ENZ’s wider efforts to work in close collaboration with one of our top education agents in Viet Nam during key recruitment seasons.

     “Agent-led events such as these play a key role in raising the awareness of New Zealand education in during September/October, one of Viet Nam’s key recruitment seasons for international education.

     “We are very happy with the quality of students who visited the fairs as well as their genuine enquiries about New Zealand and its education system.”

     The fairs were a great opportunity for New Zealand education providers to showcase their internationally-recognised qualifications and to highlight the strong education links between Viet Nam and New Zealand, said Tam.

     “It’s fantastic to see New Zealand emerging as a popular education destination for international students from Viet Nam.

     “There has been a 62 percent increase in the number of Vietnamese students choosing to study in New Zealand in the first eight months of 2017, compared to the same period last year.”

    A growing number of students are also choosing to study at New Zealand’s universities, with an 88 percent increase in the number of Vietnamese students in the first eight months of this year compared to 2016.

  • Saudi event for education exporters

    Ta’leem 2016 is a Ministry of Education-sponsored event focused on connecting providers of goods and services solutions to Saudi education buyers. Alongside an exhibition hall is a forum on education. This year’s theme for the event is Investment in Education.

    The event offers providers an opportunity to gain insight into the opportunities available in Saudi Arabia’s education sector, as well as meet potential buyers and distributors of products and services.

    Several New Zealand organisations are already committed to attend Ta’leem. You can find out more at www.iefe.sa

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  • NZ’s education brand remains stable despite border closures

    A recent presentation by Jason Cate of Kantar, who carried out the 2022 annual brand survey for ENZ, considers two broad questions: 

    • How is the demand for international education changing post-Covid 19? 
    • How is New Zealand’s brand as an education destination being impacted? 

    “This programme tracks perceptions of New Zealand as an education destination globally, but also specific association statements and overall sentiment, appeal and attractiveness,” Jason Cate says.  

    “It’s always interesting to see how this develops and changes over time, particularly over the last couple of years, given all the challenges.” 

    More than 4,800 potential students were surveyed online across 11 priority countries, as well as their parents in some markets. The 16-24 year olds surveyed were mostly current students, and all of them were considering further study in an offshore, English-speaking country. 

    Jason Cate says the survey shows the overall nature of demand for offshore education is stable in 2022, and only slightly lower than before Covid-19.  

    The core reasons why students are considering studying offshore haven’t changed: 

    • to live and travel overseas 
    • to meet new people 
    • to enhance their employability. 

    The survey shows there has been a significant reduction in the proportion of students delaying their studies because of Covid-19 (from close to half of students to around one third), but the proportions of students considering both study offshore and at home, or study offshore and online, have increased. In other words, there is a shift in their preferences for the mode of delivery. 

    Across most of our key partner countries, perceptions of New Zealand are relatively constant, with the only change being a small decline in awareness. New Zealand again tussles with Singapore for the fifth strongest brand in student mobility among English-speaking countries. 

    For more details about global demand and perceptions of New Zealand’s education brand in individual markets, you can listen to the full presentation on Intellilab here, by registering and logging in through MaiENZ. 

     

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