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Learn New Every Day – new global brand campaign launched to attract international students to New Zealand
The new campaign called Learn New Every Day, delivers a student’s point of view of the first-time experiences international students could encounter in a single day when they study with New Zealand.
ENZ’s General Manager of Marketing and Communication, Geoff Bilbrough, said that 'Learn New Every Day’ is designed to cut through in a very competitive market.
“We wanted to capture the essence of what it is really like to study with New Zealand, taking the perspective of a learner as they encounter new experiences, and convey the excitement and emotion as they go through their day.
“What makes the campaign more memorable is its high energy, positive, contemporary feel. And the first-person point of view approach is unique to the category,” Geoff said.
Geoff went on to say, “The scenes and scenarios in the campaign reflect our core values of a high-quality education and employability/future opportunities. These messages are woven through the campaign through imagery and action involving learners in a range of environments across all parts of New Zealand’s education sector, alongside the well-known adventure and social experiences. The featured imagery reflects what we know international students are looking for in a New Zealand education.”
Learn New Every Day was pre-tested and performed well in in-depth one-on-one interviews with students and parents from China, South Korea, India, and Viet Nam. Feedback was also sought from across New Zealand’s international education sector, who also responded positively to the concepts, their relevance to the young learner, and the clarity of the idea.
ENZ’s Global Brand Manager, Nick Sinclair, said that the campaign involved a mix of current international and domestic students from primary, secondary, and tertiary institutions.
“We had a wonderful time interacting with the international students while capturing these ‘first-experience’ scenes. They were really excited about the opportunity to take part in the decision-making process for other students and their parents as they choose their overseas study destination.
“The campaign communicates what we strongly believe is New Zealand’s competitive edge in the international education market. A New Zealand education experience is as much about the adventure, social experiences, and our unique culture and landscapes, as it is about the high-quality study opportunities that we offer”.
The campaign will run for at least 18 months. It is running initially in China, India, South Korea, Thailand, Viet Nam, and Japan targeting students aged 16 to 24 and their parents across all sectors including high school, university, Te Pūkenga, English language schools and private training establishments. Campaign assets include videos of various lengths, digital banners, and assets for the creation of off-line collateral such as banners, and other materials, in English and the local languages of our target countries.
As well as featuring across paid digital media in these countries, the campaign features on all 10 Study with New Zealand websites, in all communications with prospects that sign up to Study with New Zealand, and across all other ENZ channels.
All images and other campaign collateral can be found on ENZ’s Brand Lab here - Home | Education NZ Brand Lab | The ENZ Brand Lab
For media enquiries contact:
Stephanie Morison,
Senior Communications Advisor
Education New Zealand Manapou ki te Ao
+64 223020104, Stephanie.morison@enz.govt.nz
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Indigenous to indigenous education: Shaping global futures together at WIPCE
The conference, hosted by Auckland University of Technology, brought together participants from around the world for rich discussions on how Indigenous knowledge systems and leadership continue to shape global futures. Keynote addresses, panel discussions, and interactive sessions showcased the transformative potential of indigenous-led education.
A major focus of the gathering was to create pathways for mobility and partnership that uplift Indigenous students worldwide.
Attendees explored strategies for student exchanges, co-designed programmes, Indigenous-led research and teaching partnerships, and long-term relationship building across institutions.
These conversations laid the foundation for future initiatives that will enable Māori and Indigenous learners to connect across borders, deepen cultural understanding, and access education that reflects their identities and aspirations.
Beyond the formal programme, WIPCE created space for whakawhanaungatanga through shared kai (food), cultural exchange, and informal connection—reinforcing the relational foundations of Indigenous leadership: trust, reciprocity, and shared purpose.
ENZ Māori Advisor Āriana Ngarimu-Goldsmith represented ENZ in discussions and sessions at WIPCE and said the experience highlighted the strength of collective action.
“There is great power in coming together and uplifting one another, as we work towards a future where indigenous education is centred, valued, and celebrated.”
Pre-WIPCE hui in Tāmaki Makaurau
In partnership with APAIE (Asia-Pacific Association for International Education), ENZ Manapou ki te Ao hosted a pre-WIPCE gathering on 14 November in Tāmaki Makaurau Auckland. The hui brought together indigenous connectors from across Aotearoa, Australia, Canada and USA to share, wānanga, and prepare collectively for WIPCE 2025.
Ngāti Whātua Ōrākei opened the hui with mana and aroha, setting the tone for a day of genuine connection, respect, and belonging.
Attendees shared collective aspirations and challenges within the education systems, reinforcing a collective commitment to tackle structural inequities, elevate culture and identity as foundations for learner success, and strengthen indigenous-to-indigenous connections globally.
Ed Tuari (Manukura – Chief Advisor Māori) facilitated discussions exploring what is front-of-mind for participants as they moved toward WIPCE 2025.
The wānanga format intentionally moved away from “stand and deliver” presentations, instead fostering an open space for reflection, dialogue, and shared learning.
The wānanga format intentionally moved away from “stand and deliver” presentations, instead fostering an open space for reflection, dialogue, and shared learning.
ENZ Manukura Chief Advisor Māori, Ed Tuari, said the events affirmed the power of indigenous knowledge to not only educate, but to transform.
“These engagements remind us that shaping global futures requires indigenous leadership, cultural integrity, and enduring relationships,” he added.
Ko ngā tini aho o te tukutuku whakaniko i te hinengaro
Me tuitui ki te tūmatakahuki o te hononga taketake o te aoBy Rāhera Shortland,
The many strands of knowledge that embellish the mind
Are woven upon a lattice of Indigenous connectivity across the world. -
Around the world in five: January 2022
Global
Global education trends and research to follow in 2022
New Zealand
Stephen Town, Te Pūkenga, New Zealand
International students stuck overseas plead for clarity about when they can come to NZ
Australia
Australia lifts student work limits and reveals visa rebate incentive
As international students return, let’s not return to the status quo of isolation and exploitation
Canada
The pandemic has exposed the need to better support international students
The pandemic exposed the vulnerability of international students in Canada
Singapore
Singaporeans worry about being unable to return to Australian unis | The Straits Times
United Kingdom
‘Support gap’ in transitioning to UK studies – UCAS
United States
US unveils changes to attract foreign science, tech students
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Register for ENZ’s market intelligence webinar
The webinars offer local market updates and insights, competitor analysis, external expert views relevant to the secondary and tertiary sectors, as well as updates on ENZ’s upcoming promotional activities and Immigration New Zealand visa processing.
ENZ’s Director Asia, John Laxon, said the China industry webinar is a great opportunity for New Zealand education providers to receive local in-market intelligence from ENZ staff and independent in-market experts, which will ensure organisations’ in-market recruitment efforts are well targeted.
“Our 2019 webinar series will provide market insights and updates from across the Asia region, taking into account the strong industry interest in the 2018 series.”
Please register below:
China webinar 29 July, 10am local time/2pm New Zealand time
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