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• Global conference puts spotlight on student employability

  More than 300 delegates from 35-plus countries will attend the conference, which is designed for new and experienced practitioners of academic work placement and experiential education.

  This will be the first time the conference is held in Australia or New Zealand.

  “We see the conference as an important opportunity to broaden our national conversation about employability for both domestic and international students,” said Brett Berquist, University of Auckland Director International.

  “Employability is a key driver for international students choosing New Zealand. It’s also important for the growing number of Kiwis who are starting their ‘OE’ (overseas experience) during their university study. 

  “The GIC is a place for us to think about international mobility and the importance of employability outcomes for all students – as well as to network and learn from each other.”

  A number of New Zealand tertiary providers are participating as well as hosting post-conference partnership visits.

  Auckland Tourism, Events and Economic Development (ATEED) is the city sponsor for the conference and is moderating a New Zealand employer panel debate “Working with international students”.

  ENZ is the country sponsor and will present new research, “Employer Perceptions of Hiring International Graduates”.

  “We know that students want to have strong employability prospects after they graduate, whether they are back home, staying in New Zealand for some post-study work or in a third country,” said John Goulter, ENZ Acting Chief Executive.

  The conference will cover an introductory track for those new to the field as well as latest research and trends, ideas for scaling up delivery and models for working with internship providers.

  Among the presentations are topics on: “International Exposure at Home and Abroad: Employability gains through internships”; “The Connection Catalyst: Virtual internships for wider access to cultural fluency and employability”; and “Emerging Internship Destinations: Keys for developing employers’ most desired skills in recent graduates”. 

  “The GIC plays an integral part in exploring past, present and future trends,” said Brett. 

  “This year we have an important focus on the employability needs of international students, both in their country of study as well as supporting their return to their home market. This is a particularly important theme for New Zealand and Australian education providers.”

  The conference will be held at the Owen G. Glenn Building, and receptions will be held at the Fale Pasifika, Auckland Town Hall, and the Auckland War Memorial Museum.

  Founded in 1999, previous GIC conferences have been held in the US, Singapore, Ireland, Canada, Mexico, South Korea, Germany, and the Netherlands.

  Registrations are currently open. For the full GIC programme see here: http://globalinternshipconference.org

• UNZ ENZ sprint 2019 application form FINAL ARR edits 002

• Advertising costs for 2013 14 to 2018 19

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• PMSLA Guidelines

• Final Snapshot Report January to April 2014 web

• Meet the team: Miranda Herbert

  Hi Miranda. Could you tell us a bit about your professional background?

  Quite a few people who work in education say that they ‘fell into’ education. I’m the same.

  When I was younger I was always interested in languages. I did Japanese right through high school, I decided to continue with it at university. I asked my Dad what other language I should study, and he said I had to learn Chinese because it’s going to be an important language in the future.

  I then spent four and a half years living and working in China, and became quite involved in education. I ended up working for a PTE in New Zealand, and then I moved to the University of Auckland. There I worked my way up to the deputy director of international.

  What has it been like in Beijing during the outbreak of COVID-19?

  I was actually in China when SARS broke out, 20 years ago, too [while at a previous role]. This time seems quite different to then. The level that China has mobilised this year has been quite amazing to experience firsthand.

  It’s been really surreal, particularly during the January and February months. Despite Beijing having a population of over 20 million people, for weeks we saw no-one on the street - you could cross the road with your eyes closed, which never happens here. At other times, it could get quite depressing having to stay in all the time.

  Now, things are starting to get back to normal. It really varies across China, but here in Beijing, businesses are opening again, people are starting to go into the office for work, people are going to restaurants and dining out – while still following physical distancing etiquette.

  We feel really lucky that we were able to stay here, because safety comes first and foremost in China. There’s still a lot of temperature checks, for example, if you order food on the receipt it will tell you the temperature of the chef and the person who delivered it to you.

  Most of Team China is working at home, and will come into the office when they need to. We’re working our butts off at the moment to keep things rolling. We’re involved in digital events almost every day. And although we’re not going out to meet people, we’re working closely alongside our agent contacts and partnership network.

  What would you advise to people trying to conduct business in China?

  You have to be patient and not expect results straight away. You have to nurture relationships. It’s about understanding that cultural difference, because the way China does business is quite different to back home.

  A profile of Miranda wouldn’t be complete without you introducing us to your cats. Could you tell us about them?

  I have two cats, one boy and one girl. They are my babies. I don’t have real babies, I have cats.

  The boy is called Nonga; he’s a real big personality, everyone around here knows him and he’s becoming famous on WeChat! Even though he has stage four renal failure, he still makes us laugh. My girl is called Missy Moo – she’s more shy and is quite happy to stay at home on your lap.

• New Zealand-Viet Nam education ties deepen

  This is the first New Zealand Government scholarship programme offered exclusively to Vietnamese secondary school students.  

  “A total of 36 New Zealand schools from nine regions are taking part in the scholarship initiative,” said ENZ Chief Executive Grant McPherson. 

  “We expect the programme will build partnerships and profile for New Zealand education across Viet Nam.  

  “The way we’ve tailored the scholarships to involve multiple regions across New Zealand also reflects a government commitment to ensuring the benefits of international education are shared widely.” 

  Among the 36 scholarships are 11 He Tohu Awhero (Ambition) scholarships supporting 30% of the tuition fees for the first year of study, and 25 He Tohu Hiranga (Excellence) scholarships supporting 50% of the tuition fees for the first year of study. One outstanding student recipient of the He Tohu Hiranga scholarship will be offered 100% of tuition fees for the first year of study.  

  Later this month, 35 of the New Zealand schools taking part in the initiative will visit schools in Ho Chi Minh City and Hanoi to promote the scholarship and explore further collaborations.  

  Entries for the scholarships opened 1 March and the Vietnamese students will begin their study in Term 3, starting 22 July 2019.  

  Alongside the scholarship initiative, ENZ has also signed a Collaboration Arrangement with Ho Chi Minh City Department of Education and Training, the aim of which is to deepen the education relationship between New Zealand and Ho Chi Minh City, the largest city in Viet Nam with 13 million people in the metropolitan area.  

  “As part of this MoU, we will be exploring a range of partnership opportunities which includes the opportunity for New Zealand teachers and students to have an international education experience in Viet Nam,” said Grant.   

  “New Zealanders have a lot to gain from exposure to other cultures – language learning, for example. These experiences also expose our students and teachers to new possibilities.” 

  The Collaborative Arrangement and scholarship programme are part of a broader work programme being driven by ENZ. 

  Vietnamese school students studying in New Zealand contribute an estimated NZD $21m to our economy (2017 figures released in 2018). 

• Creating a China-first digital ecosystem

  Western websites and social media platforms have issues with accessibility, performance and loading speed in China, so ENZ has had to create bespoke digital technology to share the New Zealand education story with Chinese students.

  ENZ carried out focus groups with Chinese international students to gather insights while designing the website to ensure it met the needs of a Chinese audience.

  Its new website has a China domain name (.cn), has been search engine-optimised and is tracked with Baidu analytics (China’s equivalent of Google).

  The site has also been integrated with ENZ’s database marketing system, enabling ENZ to follow up leads and capture marketing data. Having a .cn domain name enables ENZ to run a marketing campaign to boost its search rankings in Baidu.

  The site works strategically with ENZ’s account on WeChat, China’s most popular social media app with more than one billion users.

  ENZ has had an account on WeChat since 2014, and now has more than 53,000 followers.

  In October last year, ENZ brought My StudyNZ to WeChat. My StudyNZ provides personalised study matches for international students exploring study in New Zealand.

  Three-quarters of people using My StudyNZ on WeChat browse their study matches for almost two minutes, which is a good level of engagement.

  Students using My StudyNZ in China are more likely to fund their own studies than students globally (76% compared to 33%) and more likely to have tuition budgets of more than $30,000 (30% compared to 15%). Ten percent are interested in studying at a school, compared to 3% of students globally, which illustrates the high value of this market.

  ENZ’s International Social Engagement Specialist, Nicole Baird, said ENZ has a frequent calendar of social media posts to engage with its WeChat audience.

  “We are also increasing our capabilities to segment our WeChat audience to direct content specific to each follower’s needs,” Nicole said.

  ENZ’s Digital Programme Manager, Lucia Alarcon, said ENZ’s bigger and more robust ecosystem offers useful insights to help inform its marketing strategy.

  “We are able to strengthen and increase our data capabilities and gain insights to inform our marketing decisions.”

  Visit the China site here. Read more about My StudyNZ on WeChat here, or take a look at it by searching for its official Chinese name on WeChat (新西兰留学规划) or by scanning this QR code:

  

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