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- EEL Annual Report 2023
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Noteworthy education programme featured during Prime Minister’s Trade Mission to Japan
Hot on the heels of the Prime Minister’s Trade Mission to Southeast Asia in April, relationships with our partner countries in the region continued to be strengthened for the benefit of the education sector during New Zealand’s most recent trade mission to Japan. This mission supported export sectors, including education, to engage with the Japan market and leverage emerging opportunities while advancing the New Zealand brand. The inclusion of education in the high-level visit acknowledges its contribution to the government’s ambition to lift the value of exports.
The strong people-to-people links between New Zealand and Japan are noteworthy with high student mobility in both directions. Japan is the third largest source of international students for New Zealand according to 2023 international student enrolment data with the school sector making up the largest proportion of enrolments. Japan is also a top destination for New Zealand scholars with many joining the Japan Exchange and Teaching (JET) programme and in the most recent Prime Minister’s Scholarship for Asia group announcement, three groups were awarded scholarships for programmes in Japan.
The international education sector was represented by two delegates nominated by ENZ to participate in the full business delegation. Cheryl de la Rey, Vice-Chancellor University of Canterbury, attended as Chair of the Vice-Chancellor’s Committee on behalf of the wider university sector and John van der Zwan, Executive Director, Schools International Education Business Association (SIEBA). Unfortunately, John had to withdraw due to illness.
The education programme elements woven into the high-level visit included a Memorandum of Understanding (MoU) signing, a visit by Mrs Amanda Luxon to a local Japanese school, and scholarship students participating in the New Zealand Sports and Business Leadership luncheon.
MoU between Massey University and a group of all-girls secondary schools
The Prime Minister promoted awareness of New Zealand’s world-leading universities among high schools in Japan through witnessing the signing of an MoU between Massey University and six all-girls secondary schools in Japan.
Prime Minister Christopher Luxon witnessed the signing of the MoU between Massey University and six all-girls secondary schools in Japan.
The memorandum signing ceremony was held at the New Zealand Embassy in Japan on 18 June. The MoU will develop a special admission system, enabling Massey University’s foundation or bachelor’s programmes to accept outstanding students recommended by the principals of the Japanese high schools. Through this agreement, students who meet Massey University's English and academic requirements and receive a recommendation from their schools will be able to enrol in Massey University's bachelor's programmes. Students can graduate with a degree in three years from the time they start their studies.
Shelly Turner, Deputy Vice Chancellor represented Massey University in Tokyo at the MoU signing and said at the signing “Te Kunenga ki Pūrehuroa Massey University has a long-standing relationship with Japan, reflecting our commitment to fostering international education and cultural exchange, and more recently we have seen a growing interest in our full degree programmes.
“We are dedicated to providing comprehensive support to ensure our Japanese students thrive academically and personally. We recognise the crucial role of women and girls in tertiary education and are committed to empowering them to achieve their full potential during their studies, and transition to successful careers,” said Shelly.
The Japanese school Principals, including Japan Women’s University Senior High School Principal, Yumi Susuki also welcomed the new partnership.
“For the past 30 years, our school has deepened its understanding of New Zealand culture and society through language training programs in New Zealand. With the 2022 agreement between Education New Zealand and our school, and now the new special admission system with Massey University, we hope to build even richer relationships and empower our students to shape their future,” said Yumi.
The Japanese schools that signed the agreement participated in the 'New Zealand Education Familiarisation Tour,' co-hosted by ENZ and Air New Zealand in March 2024. During the tour, they found a high level of compatibility with Massey’s educational philosophy, wide range of academic options, future-oriented learning environment, and extensive support for international students.
Homei Elementary School
Mrs Luxon with teachers and students at Homei Elementary School.
International education opportunities were also highlighted in a well-received visit Mrs Luxon made to Homei Elementary School on 19 June (affiliated to Japan Women’s University). It was Mrs Luxon's first trip to Japan and her school visit enhanced New Zealand's presence and reputation among all-girls' schools and universities in Japan.
In 2022, an Education Cooperation Arrangement between ENZ and Japan Women's University (JWU) and its affiliated schools including the Homei Elementary School was concluded to promote student and teacher exchange as well as gender equality and women’s empowerment.
From 2025, Homei Elementary School will send its first cohort of six graders (11-12 years old) to St. Margaret’s College for a short-term study and homestay experience.
Sports and Business Leadership Luncheon
The Sports and Business Leadership Luncheon held earlier in the programme on 17 June celebrated people-to-people connections and promoted New Zealand as an attractive study destination, including through the “Tobitate” scholarship programme.
The Tobitate programme, managed by Japan’s Ministry of Education, Culture, Sports, Science and Technology (MEXT), sends students abroad and New Zealand has welcomed many students as part of this initiative. Ten Tobitate Alumni were invited by ENZ to attend the lunch in support of the New Zealand – Japan sporting ties and to promote education opportunities in New Zealand to the Japanese audience.
The Prime Minister’s remarks during the event celebrated ten years of the Game on English programme (which combines rugby and study in New Zealand for Japanese high school students), highlighted Fonterra’s contribution to its success, and announced Air New Zealand as a new sponsor.
Upcoming Events in Japan for NZ education providers
ENZ’s Acting General Manager International and Regional Director Asia (excluding China), Ben Burrowes accompanied the delegation and said he is looking forward to the upcoming ENZ events in Japan.
“The team is preparing to welcome providers to Japan later this year for the New Zealand Fair and Agent Seminars from 6 to 8 October.
“The timing of Prime Minister Christopher Luxon’s recent visit to Japan couldn’t have been better. We will look to further leverage this focus by continuing our work with the sector to promote New Zealand’s education offerings with prospective students, families and education stakeholders in Japan.”
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Explore new marketing collateral for you to use
New resources are available to help show prospective students what it’s really like to study with Aotearoa New Zealand. Testimonial videos and photography are available for you to download and share.
On top of that, there are student profiles for each student showcasing the incredible educational journeys and experiences international students have in New Zealand.
The materials can be found on ENZ’s Brand Lab. More resources are on their way!
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Busy season for international education in India
The week after Prime Minister Christopher Luxon’s trade mission to India, Education New Zealand Manapou ki te Ao (ENZ) hosted the New Zealand – India Education Connect 2025 and flew the flag for higher education in New Zealand at the Asia Pacific Association for International Education Conference 2025 (APAIE).
New Zealand – India Education Connect 2025
ENZ hosted the New Zealand-India Education Connect focused on NZ universities strengthening academic and research partnerships with India. The event coincided with APAIE 2025 and was designed to align with India’s National Education Policy 2020 and support the Viksit Bharat 2047 vision.
H.E Patrick Rata welcoming attendees of the New Zealand-India Education Connect.
The inaugural session at the Connect event served as a valuable platform to provide an update on the recent high-level bilateral engagements between New Zealand and India during the Prime Minister's visit. It also highlighted the continued prominence of education as a key theme across these discussions.
The event started with high-level bilateral updates by New Zealand’s High Commissioner to India, Patrick Rata, followed by an education overview by ENZ’s Chief Executive, Amanda Malu. Immigration New Zealand also attended and provided a market update as well as conducted a workshop with a selection of Indian education agents.
The programme was strategically designed to provide university representatives with expert intelligence and insights to support the development of their India engagement strategies, aligning with the evolving priorities and demands within the Indian context.
Panel discussions featured senior government officials and sector leaders, who shared perspectives on the increasing significance of deepening education sector collaboration between New Zealand and India. They also highlighted the opportunities presented by India’s National Education Policy 2020 to further strengthen these bilateral ties.
Following the New Zealand – India Education Connect programme and ahead of APAIE, ENZ hosted its NZ Networking Reception which was attended by more than 100 guests.
APAIE 2025
Running in tandem with New Zealand-India Education Connect, ENZ coordinated the New Zealand pavilion at the 2025 APAIE Conference, held in New Delhi from 24-28 March.
The pavilion featured 11 NZ institutions including, all eight New Zealand universities alongside representatives from the Southern Institute of Technology, Whitecliffe College, and Ignite Colleges. The pavilion also had in-attendance key representative from Immigration New Zealand to support providers and stakeholders.
This is the first time APAIE has been held in India that resulted in phenomenal engagement from Indian stakeholders, especially coinciding with this year’s theme on ‘Cultivating Global Citizens for the Future: The Higher Education Imperative in the Asia Pacific and Beyond’.
New Zealand featured strongly across eight panels, with ENZ Chief Executive Amanda Malu contributing to three panel discussions on Indigenous Perspectives in the Internationalisation of Higher Education; a regional update from New Zealand and Laos; and National Strategies for International Education: Three Perspectives from Asia-Pacific. The wider New Zealand speakers led critical conversations on international collaboration, indigenous knowledge, and sustainable education practices.
Director of Engagement for India, Jugnu Roy, said the New Zealand pavilion was buzzing across the three days of the conference.
“APAIE 2025 was an incredible opportunity to connect with global colleagues, exchange ideas, and gain fresh perspectives on the future of international education. The conversations offered plenty of inspiration and practical insights to take away,” she said.
APAIE aims to advance education through enabling greater cooperation between institutions to enrich and support international programmes, activities and exchanges; and to promote the value of international education within the Asia-Pacific region.
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Neuseeland still a popular destination for German High School students
Germany takes the number one spot in all of Europe for the number of international students it sends to New Zealand and the fourth largest in the world for sending high school students after China, Japan, and South Korea. In 2023, 1,417 German students were enrolled at high schools across New Zealand which represented 10% of the total number of school students in the country.
There are positive signs that this number will continue to increase in 2024. 82 high school students were recently farewelled by the New Zealand Ambassador to Germany, Craig Hawke, and Education New Zealand Manapou ki te Ao (ENZ’s) Associate Director of Engagement in Germany, Olga Elli at an event at Frankfurt Main Airport on Sunday 14 July.
The event was organised by Study Nelson, a Nelson-based education agency, that supports German students to find a high school in New Zealand, mainly in the Nelson-Marlborough area. The event was an opportunity for the students, aged between 14 and 19, to meet and engage with each other before they embark on their international study adventure. The students will spend between three and 18 months in New Zealand, depending on their programme and some plan to complete their NCEA Level 3 university entrance here.
One particularly excited member of the group included Emely Soffel, the I AM NEW scholarship winner from 2019, who due to the pandemic, had to wait five years to make her New Zealand study abroad dream come true.
Ambassador Hawke with high school student Emely Soffel, the 2019 I AM NEW scholarship winner who was not able to travel during Covid. They are pictured here with ENZ’s Associate Director of Engagement in Germany, Olga Elli.
Olga said that Germany’s strong recovery in the high school subsector can be attributed to the experienced German agent network who have had long-standing and enduring relationships with high schools back in New Zealand.
“These agents have been building strong bridges between Germany and New Zealand for several years now, some for decades, and have made positive impacts for thousands of young people.
“They have such a deep understanding of the unique offerings that our high schools in New Zealand provide and are an invaluable service to students when trying to decide where to study,” said Olga
She added “German students love coming to New Zealand especially for the opportunity to try out subjects that aren’t typically offered at German high schools. Subjects like outdoor education, fashion design, marine biology, and food technology for example, are always really popular choices.
Ambassador Hawke mingled with the students and enjoyed hearing about their chosen schools in New Zealand. In his farewell speech to the group, he wished them a warm ‘Haere rā/farewell and said, “I invite you all to make the most of the excellent educational experience on offer in our country and also the opportunity to immerse yourself in our diverse culture. I hope you all become lifelong ambassadors for New Zealand.”
Ambassador Hawke farewells the students at Frankfurt Main Airport.