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  • Smart cities and AI technology key focus for KIWI Challenge 2023

    The competition is designed to inspire youth across Indonesia to be engaged in entrepreneurial activities that address societal issues.

    The 2023 theme is “Reforming Indonesia’s mobility and smart cities using AI technology”.

    Education New Zealand Manapou ki te Ao (ENZ) organises the competition in collaboration with a New Zealand university and Kopi Tuli (Deaf Cafe), a deaf community in Jakarta. This year, ENZ is partnering up with Auckland University of Technology (AUT) to co-host the initiative.

    School groups are required to submit video entries to a judging panel made up of AUT academics and ENZ representatives. Submissions are reviewed by the panel and finalists selected. The students will then be supported through a number of workshops and mentoring by the AUT academics.  

    The participating academic from AUT is Senior Lecturer International Business, Strategy and Entrepreneurship, Dr Taghreed Hikmet, who has expertise in smart cities and is passionate about mentoring and inspiring young future leaders. She has had close involvement in multiple programmes like YES, where she mentored young entrepreneurs pitching their business ideas. 

    Dr Hikmet says she is honoured to be involved this year.   

    “It is a delight to have the opportunity to inspire Indonesian students to think creatively about what the future can look like. The development of smart cities is about improving sustainability, creating opportunities for economic development and enhancing the quality of life for people, I’m looking forward to seeing the ideas students put forward,” she says. 

    ENZ Director Asia Ben Burrowes says that this initiative showcases New Zealand’s world-class education and academics in a meaningful way. 

    “Now entering its fourth year, KIWI Challenge has grown into a unique platform for New Zealand and our top academics to remain connected to Indonesian students in a way that is in touch with what matters to them. We continue to work with partners in Indonesia to identify the themes that resonate with students” he says.

    The winners of the competition will be announced on Saturday 25 November, the top three groups will be awarded vouchers worth IDR 2,000,000 – 10,000,000. 

    To date, the competition has attracted more than 1,000 Indonesian students through the programme and each year has showcased a New Zealand university and a particular theme. Previous university partners were Massey University (Tourism), Lincoln University (Agribusiness) and the University of Canterbury (Education Technology).  

  • A Brazil market update

    This trend is mirrored here in New Zealand which has experienced growth from Brazil in all sectors over the last three years.

    In the following market update, ENZ’s Senior Market Development Manager, Ana Azevedo, and International Market Manager, Julian Ashby, talk about recent initiatives that shine a positive light on the Brazilian market.

    Internationalising postgraduate departments

    brazil market update 3

    The opening of the Academic Cooperation Seminar. Seated from left: Professor Jose Alexander Araujo, CAPES, Professor Hernan Chaimovich, FAPESP, ENZ’s Ana Azevedo and Caroline Bilkey, New Zealand Ambassador. At the lecturn is emcee Mr Pedro Marchi, former director of LAE in Brazil.

    Following the recent hugely successful Latin American roadshow, ENZ hosted an Academic Cooperation Seminar – New Zealand & Brazil last month in Sao Paulo to promote collaboration between New Zealand and Brazilian universities.

    Five of the eight New Zealand universities attended, sending nine senior academics to the event. From the Brazilian side, 17 universities were represented by 38 academics and international staff.  

    Ana said the aim of the forum was to capitalise on the recent announcement by the Brazilian Federal Agency for Support and Evaluation of Graduate Education (their acronym is CAPES – which it should be noted is not the same as New Zealand’s CAPEs), which has established a programme to help internationalise Brazilian universities. The Program for Internationalisation of Brazilian Postgraduate Programs (BPP) is a successor to the earlier undergraduate programme known as ‘Science without Borders’.

    brazil market update 8

    Professor Caroline Daley of University of Auckland

    CAPES is investing USD$350 million over the next four years to internationalise the universities’ postgraduate departments. Up to 40 Brazilian universities will be selected by CAPES to participate and proposals involving international partners are due in May. 

    For the next four years, this initiative will be the focus of the Brazilian universities.

    brazil market update 9

    From left: Professor Roberta Campos, Federal University of Rio de Janeiro (UFRJ - COPPEAD) and Professor Suzane Strehlau, School of Advertising and Marketing, ESPM.

    The New Zealand Ambassador to Brazil, Caroline Bilkey, attended the forum as did representatives of FAPESP, the São Paulo Research Foundation.

    “Successful proposals could greatly enhance New Zealand’s engagement with the region,” said Ana.

    Ana acknowledged the support of the Ministry of Foreign Affairs and Trade in contributing funding and logistical support to ensure the New Zealand academics could travel to Brazilian universities after the event to solidify partnerships.

    Future Proof campaign shows high digital demand

    Interest from Brazilian students in New Zealand can be further seen through the results of the Future Proof campaign that is running on multiple ENZ channels.

    Brazil currently has the second most active users globally from the campaign with more than 10,000 views to the Study in New Zealand website and 1,000 referrals to New Zealand institutions’ websites.

    “This demonstrates that whilst the Brazilian audience is generally very happy to view content, they are also engaging with the message to a higher extent than normal,” said Julian.

    “The more we learn about Brazilian students from campaigns like this the more we can actively target those most receptive to our messages,” he said.

    Activating media in Brazilbrazil market update 10

    At the start of April, ENZ hosted two senior (rival) journalists from two of Brazil’s most influential media outlets, Exame and Folha de Sao Paulo, on a one-week trip through New Zealand.

    The journalists sought to answer two key questions:

    1. How had New Zealand become the #1 ranked country in the world for preparing students for the future?

    2. How had New Zealand made international education such an important industry?

    Julian noted the trip therefore provided an opportunity to highlight key messages to the Brazilian market.

    “The journalists visited and interviewed teachers, principals, students (both New Zealand and Brazilian), officials and lecturers across the state education system and the results have been very pleasing,” he said

    Some of the key observations about New Zealand’s education system from Fabio Takahashi of Folha de Sao Paulo were:

    Ask three before me
    Children are encouraged to ask their peers for help before approaching the teacher, the net effect of which frees teachers up for dedicated one-on-one time with students and demonstrates to students that teachers aren’t the only holders of knowledge.

    Learning & teaching same word in Maori (Ako)
    A common refrain from schools is that students aren’t there to be taught but to learn, and that teachers foster this from day one. Fabio latched onto the Maori word that symbolises this – Ako.

    Schools as staging grounds for tertiary study
    High schools provide a high level of autonomy to students in picking their own career path and mirrors tertiary study (choose courses, get credit). This is unheard of in Brazil.

    Freedom vs pets
    One of the most powerful interviews conducted was with a year 13 Brazilian student, who started off stating that NZ teachers were authoritarian and cold compared to the more ‘huggy’ first-name-basis Brazilian teachers. However, as the student talked, he began to reflect on how much independence and responsibility he had in New Zealand bringing him to the realisation that his life in Brazil was like that of a pet…his parents fed him, housed him, ran him around, made all his choices for him, while in New Zealand he was free to go where he liked if he could figure out how to get there and how to pay for it. You could see the pride he took in this epiphany that he was actually free and capable of making life choices.

    Toddlers with tools
    As you’ll see from the photo in the published article above, the other thing that impressed Fabio was the 4-year-olds armed with real saws and hammers!

    The answer then for how we do it was revealed through every level of the education system. Children are encouraged to be active learners and this is achieved through a national curriculum that allows flexibility for each community to adapt aspects of education to their own surroundings.

    Fabio produced a full-page article in the largest national newspaper in Brazil that fully articulates why New Zealand is the #1 country in the world for preparing students for the future. 

    Articles published to date include: “A paradise for learning”, “How teens build successful New Zealand businesses”, “These two MBAs in NZ have 100% employability”, “Brazilian lecturer and PhD student create start-ups in NZ”.

    The reach of Exame’s online readership is in the 20 million range whilst the print edition of Folha De Sao Paulo enjoys 300,000 subscribers.

    For comments or questions on this report, please contact Ana ana.azevedo@enz.govt.nz (Brasila-based) or Julian julian.ashby@enz.govt.nz (Wellington-based).

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  • From the CE: An amazing adventure

    With less than 50 days left in 2023, many of you will be preparing to wrap up this current year. For many it means farewelling some of their international students who have completed their study experiences. For others it is a moment of reflection on how far new learners have come since arriving on our shores at the start of the year. For everyone, while looking forward to a summer of well-deserved rest and relaxation, preparations for the beginning of the new year will also be well underway.  

    Looking across the whole sector I cannot stress enough how important these preparations are in maintaining the momentum of the past 12 months. With, I’m told, close to 60,000 international student enrolments (up from the low of 40,000 students in 2022), we have collectively made significant progress in a very short time. However, now is not the time to rest on our laurels. As we finish this year, the effort that is made now will certainly lead to further success in 2024.  

    Here at ENZ, alongside our sector partners, we have been very active in market putting New Zealand in front of agents, parents, and prospective students across the globe. Fairs in Japan, South Korea, Thailand and Viet Nam spring to mind. The new brand campaign is in the market. It is a positive, upbeat, high-energy picture of what you get from a New Zealand education. It builds on the awareness created by I AM NEW while focusing on what makes us different. As international education campaigns go, it is very different, and that is a good thing. 

    Alongside this work, we are busy preparing for the announcement of the new Minister. This has involved the preparation of briefing papers that will be shared with the new Minister once they take up their office.  While we are awaiting instructions which will come in the form of the Minister’s Letter of Expectation and the introductions that will take place in due course, we do know that international education will be a focus of the new government. This is especially in the areas of international connectivity and economic development.  

    Change and opportunity are ever-present for everyone living and working in international education, it is something we all understand and embrace. 

    Many of you will be aware that this is my last week at ENZ following my decision to leave after almost 12 years steering this waka. I have been with ENZ since its inception and have seen many major achievements and milestones. While getting stuff done is always important, for me the pleasure and the reward has been the many talented and passionate people I have met and worked with. The collective desire to transform the lives of learners, our communities and at the end of the day Aotearoa New Zealand, sees them doing incredible things day in and day out. This is what saw our industry through the most challenging times our sector has faced during the COVID-19 pandemic. This strength and bravery will see our industry continue to rebuild and thrive; of that I have no doubt.  

    It has been an amazing adventure championing a New Zealand education. Thank you. 

    Ngā mihi nui 

    Grant McPherson 

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