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Study in New Zealand website delivers greater value
Euan Howden, ENZ’s Student Attraction Director, says prospective students are increasingly using StudyinNewZealand.govt.nz (SiNZ) to search for study options, with new statistics showing use of SiNZ’s search widgets (stand-alone applications) surged 117% from last year.
“The addition of the ‘Find a course’ search widget last year, alongside existing widgets for institutions/schools, scholarships and agents, has considerably improved engagement.
“This shows the site is delivering value to prospective students as well as New Zealand providers who want to attract students to their unique education offerings.”
Those using the new search widgets are finding what they are looking for much quicker and are spending more time reading the results, an average of 4.22 minutes, which combined with a bounce rate (people who leave without reading further) of 5.9% is an outstanding result – the industry bounce rate average is 40%.
“The recent improvements to the search widgets have significantly increased our target audience’s exposure to content about why they should choose New Zealand, and we’re very pleased with results to date,” says Euan.
The SINZ search widgets allow prospective students to search for courses, institutions, scholarships and agents.This improved search performance coincides with a suite of other initiatives designed to improve site performance and deliver greater value to students.
Other updates include:
- Default search results are now randomised if a user has not used any search filters. This is a change from the previous approach of presenting results in alphabetical order and means preference won’t be given to institutions with names beginning with ‘A’.
- The start date refinement filter has been removed due to inconsistencies in the data available from institutions, which led to inconsistent search results.
- Keyword search will be enabled in the search widgets to allow for more intuitive search results for users.
These changes are in addition to the launch of My StudyNZ, which helps to connect students to New Zealand study options.
In the last year, more than one million users visited the SiNZ website. To maximise the potential of SINZ for your institution, ensure your institution’s profile is complete and up-to-date.
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Education Tauranga makes first Japan visit
The delegation of 20 education providers ranged from primary school to tertiary, and were keen to establish new connections in Japan.
The three-day programme kicked off with a presentation on the Japan market by ENZ’s Misa Kitaoka. This was followed by visits by most delegates to four primary schools, arranged by the Tokyo Metropolitan Board of Education and the Tokyo Convention & Visitors Bureau.
“The primary school visits provided an excellent opportunity to introduce the Bay of Plenty region including its Maori language and culture as well as the primary school experience available in Tauranga,” says Misa.
On the last day, ENZ and Education Tauranga co-hosted an agent seminar and networking reception for about 40 travel and education agents looking for new partners in the Bay of Plenty region.
Misa said the reception coincided with a visit by the director of the Maibara Board of Education in Shiga Prefecture. Maibara is a city set to act as a ‘host town’ for New Zealand while taking part in the Japanese government’s promotion of exchanges between local municipalities and nations participating in the 2020 Tokyo Olympics and Paralympics.
“The event provided a good opportunity for Tauranga and Maibara to explore future collaboration combining education and sports,” Misa said.
Misa said that, in Japan, destination marketing plays a key role when agents, students and families are choosing an overseas study destination.
“Visits by regional delegations are a good marketing practice because they combine the promotion of a region and the providers within the region.
“ENZ can provide in-market assistance by hosting an event at the New Zealand Embassy in Tokyo and in other cities to gather a group of Japanese agents and educators, resulting in a wider outreach to industry partners and stakeholders,” said Misa.
She added that the City of Atsugi in Kanagawa Prefecture, another host town for New Zealand, will shortly start a programme to send high school students to Otago Polytechnic.
With the new opportunities lying ahead of Japan's major sporting games in 2020, Anne Young from Education Tauranga reported that "many new agent relationships were established” at the reception.
ENZ had been an excellent conduit for building and increasing market opportunities between Education Tauranga and Japan, Anne said.
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Amanda Malu appointed as Chief Executive of Education New Zealand Manapou ki te Ao
Ms Malu is currently Deputy Chief Executive Service Delivery at ACC, and formerly Chief Executive at Whānau Āwhina Plunket, leading that organisation through extensive change over five years in the role. She previously held senior marketing and communication roles including at the Tertiary Education Commission and in the polytechnic sector.
Announcing the appointment, ENZ Board Chair Tracey Bridges said Ms Malu had demonstrated strong leadership, having built united teams in pursuit of positive outcomes across the education and health sectors.
“She brings with her a deep experience in the public sector, education, and marketing, as well as experience across borders and with international education through her past roles,” Ms Bridges said.
Ms Malu will take up the role in September. Until then, the Board is delighted that Dr Linda Sissons will continue as Acting Chief Executive, as she has since November 2023.
For further information
Justin Barnett
Director of Communications
+6421875132
Notes to Editors:
About Education New Zealand (ENZ) https://www.enz.govt.nz/
Education New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to helping Aotearoa New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and students experiences and to encourage New Zealand students to study overseas.
With approximately 110 staff in 16 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Private Training Establishments, Institutes of Technology and Polytechnics (Te Pūkenga), and universities. Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.
