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  • Insights Accelerator - 3 things for 30 minutes for PTE and ELS providers

    The goal of the Insights Accelerator sessions is to offer concise information and insights to support our PTE and ELS providers. By focusing on three things within 30 minutes, Education New Zealand Manapou ki te Ao (ENZ) hopes to efficiently deliver useful takeaways while being mindful of busy schedules. 

    ENZ’s General Manager, Sector Engagement and Innovation, Wendy Kerr said that two Insights Accelerator sessions have been held so far and were well received by attendees.  

    My team is constantly reviewing ways we can better engage with the sector and add greater value. With this platform, we hope that we can support providers in their strategic planning endeavours through the sharing of useful information about our services, as well as market insights.   

    “These sessions also provide an avenue for us to understand more about our customers. We will be hosting more of these sessions in the coming months so please keep an eye out for the invitation”, added Wendy.  

    For the launch session, Nick Sinclair, ENZ’s Global Brand Manager presented on the international advertising campaign: Learn New Every Day, and talked about the campaign rationale, channels and target markets, and campaign assets as well as where and how the sector can use these. 

    In the second Insights Accelerator, ENZ’s Director Insights Marie Clark presented information on ENZ Intellilab, including 2023 Ministry of Education Student Enrolment Data. Marie shared how providers can access Intellilab and the range of information available. The session also looked at the survey findings from the 2023 New Zealanders’ perceptions of the value of international education research and 2023 International Students Experience research. 

    If anyone missed the sessions, the slide pack and presentation can be accessed via the links below.  

    For further information, please contact Jane Yang, ENZ Business Development Managerjane.yang@enz.govt.nz 

    • Insights Accelerator – 3 things in 30 minutes – Learn New Every Day presentation slides can be accessed here / video here. 

    • Insights Accelerator – 3 things in 30 minutes – Intellilab presentation slides can be accessed here/ video here.  

  • Misako20Pitt

  • Growing offshore interest in NZ through onshore ‘Famils’

    Famil, short for ‘Familiarisation, are visits organised to literally familiarise invited groups of people with a product, or in our case, New Zealand as an international education destination. The intended purpose is that those who attend famils will become valuable advocates for a New Zealand education and therefore drive preference for New Zealand in market.  

    During Covid-19 these visits were stopped due to border closures. Now that borders have been fully open for some time and our international education sector is recovering, this summer provided the perfect opportunity to show off New Zealand, including our regions and unique culture, and the wide range of educational and experiential offerings to representatives from various international markets.  

    The summer of showcasing New Zealand started in November with two media famil groups from India and Viet Nam. This was followed by three groups of education agents from Brazil, Germany and South Korea visiting in March and most recently, a famil co-hosted by ENZ and Air NZ bringing Japanese school teachers to regions in the North Island. ENZ subsidises these programmes with other costs covered by participants, regional economic development agencies, and education providers.  

    Korean delegation at University of Otago

    The University of Otago provided a campus tour with a Korean student and didn't miss the opportunity for a classic picture with its famous Clock Tower.

    ENZ’s General Manager International, Lisa Futschek said that careful planning goes into facilitating these visits to ensure the famil groups are exposed to a range of subsectors that are relevant to the visiting country while also leveraging the visits to benefit as many providers as possible   

    While we’d love to showcase every New Zealand provider, this is obviously not possible. Much consideration is given to the source market and to the subsectors that we know are popular with that country 

    This ensures we are targeted in our approach and our visitors go back to their countries equipped with the most relevant information that helps build that pipeline of future students," said Lisa.  

    The Brazilian agents attended a networking event hosted by AIS for Auckland-based English Language providers.

    We also look for opportunities in which we can make introductions to several providers in one go. For example, a networking function was held at Auckland Institute of Studies (AIS) with Auckland-based English Language Schools invited to meet the agents from Brazil, cultivating many new connections while strengthening existing ones,” added Lisa.  

    As well as showcasing the various subsectors, promoting the destination is also hugely important and famil itineraries also include time spent seeing what the regions have to offer international students. This is often organised with the help of the regional economic development agencies.  

    A perfect example of cross sector collaboration was seen in Ōtautahi Christchurch where Christchurch Educated, an international education organisation based in the region, hosted a networking dinner with the regional economic development agency, ChristchurchNZ. They hosted the Brazilian and German agent famil groups and education providers from various sectors in the Canterbury region  

     

    The German agents are pictured here at the Christchurch Educated networking event with a group of Christchurch based education providers (mainly high schools). The event was hosted at Ara’s Visions on campus restaurant with the Brazilian agents in attendance too.

     

    Stefi Porter, International Education Partnership Manager for Christchurch Educated said that bringing everyone together to mutually share the benefits of studying in Ōtautahi Christchurch was a wonderful thing.  

    There is certainly strength in numbers and a perfect example of where collaboration between providers and regional economic development agencies can really deliver greater bang 

    Instead of competing against one another, we are sharing resources, time and energy to show the best of our region and the breadth of study options we can offer international students.” 

    A key outcome of the various famil groups visiting New Zealand is that they become advocates for New Zealand as a place to study, ensuring a steady pipeline of students for years to come. In the post-famil survey, all attendees reported they were either much more likely (87.5%) or somewhat more likely (12.5%) to recommend New Zealand as a place to study for prospective students.  

    Other positive outcomes, include the positive media articles and social media posts produced by visiting journalists and individuals to their networks in their home countries. This positive coverage not only showcases the quality of New Zealand's education system but also shares the New Zealand education experience with prospective students in their home countries through stories featuring students and alumni.   

    The India media famil has achieved five in-depth stories to date in Education Times, India's largest newspaper supplement (circulation 500,000). The stories showcase the research prowess at New Zealand universities, including in biotechnology, managing climate change related disruptions, and feature the New Zealand education experiences of a range of students from India. 

    In Viet Nam 10 articles and four social media posts have been published so far, reaching an audience of 557,000, with more coverage expected in the coming months. Of note is HHT, the top teen magazine in Viet Nam has created a column “letters to New Zealand”, which shares weekly articles about New Zealand written about alumni  

    An example of some of the coverage these visits receive. Featured is a compilation of posts that Brazilian agent, Juliana Viana Silveira, owner of CI Intercambio in Juiz de Fora, made on Instagram to her followers during March while in New Zealand. The role of agents in Brazil in international student recruitment is becoming increasingly more important as reported by StudyTravelNetwork here -https://studytravel.network/magazine/news/0/30492

    ENZ would like to extend a huge thanks to the education providers and regional representatives for hosting our international visitors and leaving them with a strong sense of New Zealand’s education offerings. The way in which ENZ is able to work collectively with providers and the regional economic development agencies to collaboratively plan the famil is ideal to ensure a good mix of experiences and a balance of activities.  This approach helps regions feature strongly in any future famil plans and also helps develop the regional international education ecosystem.  

    We look forward to hearing about more connections with education representatives at the ICEF ANZA conference in Christchurch. 

    Check out our image gallery of the famils which shares further details of each of the groups including who attended, where they went and who they met with.

    Japanese teachers playing a Māori stick gamge

    The Japanese All Girls School Teachers participated in a kapa haka class at New Plymouth Girls High School in New Plymouth. Here they are pictured playing the Tītī tōrea Māori Stick game, a traditional New Zealand game which has been played for generations.

     

      

  • hero matariki herenga waka credit richie mills

  • New Zealand education on the world stage at NAFSA 2024

    More than 8,500 international education professionals descended on New Orleans to take part in the 76th annual NAFSA Association of International Educators (NAFSA) conference from 28 to 31 May. Due to its scale, the conference is an important strategic platform for New Zealand in raising brand awareness for our international education offerings. 

    This year, the New Zealand Pavilion featured imagery from ENZ’s new brand campaign Learn New Every Day. The pavilion provided an eye-catching focal point to showcase the New Zealand education brand, our education products and services and proved a friendly meeting point for the hundreds of meetings and engagements held over the course of the week.  

    With an audience of thousands of international education professionals in one place, the University of Otago harnessed the opportunity to launch its new brand. Jason Cushen, Director – International from Otago said that NAFSA was the perfect place to launch amongst our global partners and friends, the university’s new tohu (symbol) and Te Reo Māori name, Ōtākou Whakaihu Waka, a metaphor meaning A Place of Many Firsts. 

    ENZ’s NAFSA team at the celebration of the international launch of the University of Otago’s new brand and Te Reo Māori name – Ōtākou Whakaihu Waka. From left to right: Natalie Lulia, Associate Director of Engagement North America, DuBois Jennings, Director of Engagement North America, Amy Rutherford, Regional Director for Americas, Middle East and Europe, Ben Burrowes (Regional Director for Asia, excluding China and Acting General Manager International), and Janine Huxford, Manager, Global Events and Education Agents.

    To open New Zealand’s participation at the event, ENZ and all eight universities co-hosted a networking event ‘The New Zealand Experience. Welcome remarks were shared by Amy Rutherford, ENZ’s Regional Director for Americas, Middle East, and Europe and Counsellor (Education) with Distinguished Professor Jacinta Ruru, Deputy Vice-Chancellor Māori at the University of Otago, as MC for the evening. 

    Amy said that the networking event was an opportunity to celebrate reciprocal partnerships, which form the cornerstone of the New Zealand International Education Strategy.  

    Key partners and stakeholders from around the globe were invited to connect with our New Zealand education representatives at the networking function. It also gave us the opportunity to showcase and celebrate New Zealand’s international education with old friends and new and set the tone for a busy and positive week of more networking, meetings, and valuable engagements. 

    This entire week is incredibly important for amplifying our visibility and credibility as a small but high-value education host country on the world stage. Having a presence here means we can meet face-to-face and build sustainable relationships with a wide range of players in our sector on a scale that, due to our location in the world, we do not get to do every day,” added Amy. 

    ENZ’s Regional Director AMEE, Amy Rutherford, with Carlos Enrique Vecino Arenas - Director for International Affairs, Universidad Industrial de Santander and Giovanni Anzola, Director International Relations, Universidad Externado during a meeting with Colombia Challenge your Knowledge at the New Zealand Pavilion. Amy is holding poi which were given as gifts to partners.  

    ENZ also took part in a panel talk called ‘What is indigenous-led internationalisation’? The panel explored how indigenous and non-Western knowledge and worldviews are essential for intercultural learning through the experiences and work of Māori education experts. The panel provided examples of how indigenous ways of knowing and being can enhance intercultural learning and what Indigenous-led internationalisation looks like in practice.  

    Moderated by DuBois Jennings, ENZ’s Director of Engagement North America, the panel of experts included Distinguished Professor Jacinta Ruru, Deputy Vice-Chancellor Māori at the University of Otago, Paulette Tamati-Elliffe, Manager at Te Rūnanga o Ngāi Tahu, and Natalie Lulia, ENZ’s Associate Director of Engagement. The session was very well attended with the NAFSA Board Chair LaNitra Berger commenting that the session was incredibly informative and well done.   

    ENZ’s Associate Director of Engagement, Natalie Lulia participating in a panel talk called ‘What is indigenous-led internationalisation?’ at NAFSA 2024.

    Natalie said that it was a wonderful opportunity to be invited to showcase the important work that Aotearoa New Zealand is doing within our indigenous internationalisation ecosystem and our unique approaches to international education. 

    “It is not often you get to hear the perspectives of expert voices from iwi, university, and government agencies who are the driving forces behind this work, let alone on an international platform such as NAFSA. 

    “We are seen as a world leader in this area, which is why the session proved so popular and people were having to sit on the floor! I am looking forward to continuing this discussion next week at the British Columbia International Education Week Conference in Vancouver where I have been invited to speak on this topic, alongside the CE for Te Whare Wānanga o Awanuiārangi, Professor Wiremu Doherty,” added Natalie 

    Following the success of New Zealand’s participation at NAFSA 2024 it will be ENZ’s turn to host our friends from NAFSA in a few weeks. We will be welcoming Dr Fanta Aw, CEO and Executive Director of NAFSA, and LaNitra Berger, NAFSA President and Chair of Board of Directors, to New Zealand when they will attend the NZIEC KI TUA conference from 6 to 8 August in Te Whanganui-a-Tara Wellington.  

     

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  • New Zealand top of the world in university sustainability stewardship

    New Zealand universities have come out on top of the world for sustainability stewardship in the Times Higher Education Impact Rankings 2024. 

    New Zealand universities’ approach to sustainability and equality has been announced as world-leading by Times Higher Education (THE) in its most recent Impact Rankings (2024). The stewardship rankings saw New Zealand score an average of 85.3 to come out ahead of Australia (84.4) and Hong Kong (81.9). All eight New Zealand universities participated in the rankings. 

    Now in its sixth year, the Impact Rankings is the only ranking system in the world that measures universities’ contributions to the United Nations’ Sustainability Goals (UN SDG’s). The Rankings assess the commitment made by universities to sustainability across four broad areas: research, stewardship, outreach, and teaching.  

    In topping the table for sustainability stewardship, New Zealand’s universities have scored well against indicators such as tracking food waste and having sustainable food choices on campus (SDG 2), the proportion of senior female academics (SDG 5), having water reuse policies and measurements (SDG 6), ensuring energy efficiency with renovations of buildings (SDG 7), and guaranteeing a living wage (SDG 8). 

    New Zealand universities also came second equal in the world against sustainability outreach, meaning high scores were achieved for contributing to policies addressing poverty (SDG 1), collaborating with health institutions (SDG 3), providing programmes for the local community to learn about energy efficiency (SDG 7), participating in cooperative planning for climate change disasters (SDG 13), and providing expert advice to government (SDG 16). 

    ENZ’s Acting Chief Executive Dr Linda Sissons welcomed the results and said the global recognition for New Zealand’s universities working hard to make a positive impact in the face of pressing environmental and social challenges world-wide was significant  

    “New Zealand’s education system is guided by Kaitiakitanga (the Māori concept of guardianship). This principle instils a deep sense of connection to our land and a commitment to ensuring its health and vitality for future generations.  

    "Kaitiakitanga informs the approach taken by our universities to resource management, conservation, and sustainable development that all contribute to the UN’s SDGs particularly in the areas of food security, bioenergy, sustainable urban development, and climate change,” said Dr Sissons. 

    Dr Sissons added “It is incredibly positive to have our approach to sustainability stewardship and outreach recognised as world leading. This is particularly important to us as we know that students around the globe are increasingly prioritising environmental and social responsibility and choosing to study at institutions that align with their personal values.” 

    In this year's Impact Rankings, a record 2,152 universities from 125 countries/regions were assessed. Progress is measured for each of the individual 17 SDGs, and across the goals as a whole. View the full Impact Rankings 2024 results here.  

     

    Top countries/regions for sustainability stewardship in THE’s Impact Rankings 2024  

    Country/region  

    Number of ranked universities  

    Average stewardship score  

    New Zealand  

     

    85.3  

    Australia  

    21  

    84.4  

    Hong Kong  

     

    81.9  

    Ireland  

     

    81.4  

    Canada  

    24  

    80.5  

    United Kingdom  

    68  

    79.7  

    United States  

    46  

    69.1  

    South Korea  

    24  

    67.9  

    Belgium  

     

    65.2  

    Netherlands  

     

    64.5  

    Note: Table only includes nations with five or more ranked universities. Credit: Times Higer Education Rankings 2024 

     

    Top countries/regions for sustainability outreach in THE’s Impact Rankings 2024  

    Country/region  

    Number of ranked universities  

    Average stewardship score  

    Hong Kong 

    5 

    81.4 

    New Zealand 

    8 

    80.4 

    Canada 

    24 

    80.4 

    Australia 

    21 

    80 

    Ireland 

    8 

    76.4 

    United Kingdom 

    68 

    75.6 

    Belgium 

    5 

    71.9 

    Germany 

    8 

    68.1 

    South Korea 

    24 

    67.9 

    Netherlands 

    6 

    66.2 

    Note: Table only includes nations with five or more ranked universities. Credit: Times Higer Education Rankings 2024 

     

    For further information 

    Stephanie Morison, Senior Communications Advisor 

    Education New Zealand Manapou ki te Ao 

    Stephanie.Morison@enz.govt.nz | +64223020104  

     

    Notes to Editors:  

    About Education New Zealand (ENZ) https://www.enz.govt.nz/   

    Education New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to helping Aotearoa New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and students experiences and to encourage New Zealand students to study overseas. 

    With approximately 110 staff in 16 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Private Training Establishments, Institutes of Technology and Polytechnics (Te Pūkenga), and universities. Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.    

  • From the Acting CE: Forward together

    Tēnā koutou katoa  

    Last week we took time internally to reflect on our work over the 2023/24 financial year. So much excellent work has happened over the past twelve months – it was wonderful to come together virtually as an organisation to celebrate the achievements. 

    There are good reasons to celebrate. International students are returning to New Zealand. The latest enrolment figures show that there were 69,135 international student enrolments with New Zealand education providers in 2023. This represents a 67 per cent increase compared to the full year in 2022 and 60 per cent of annual enrolments in 2019.  

    This is positive news for our education sector and good for our communities. 

    A key part of our strategy is to partner and connect and to be an enabler of international education for New Zealand, so I thought I would share with you some recent engagements with that in mind. 

    This past month I had the pleasure of speaking at the opening plenary session of the annual SIEBA (Schools International Education Business Association) conference in Auckland. The theme of the hui was Global Threads Local Ties. The school sector is very important to New Zealand’s international education offering. It is the second largest sub sector after universities, representing about 20 percent of the value of our entire industry and it is where we find the highest economic value and the greatest opportunity to pathway through to other New Zealand providers.  

    Likewise, in early August I was pleased to welcome to our Wellington office a delegation of twenty indigenous students visiting from the University of Toronto. Canada is one of New Zealand’s closest and longstanding international partners and it is pleasing to see indigenous-to-indigenous cooperation between both countries increasing. We are really noticing growing interest in this overseas as you will read in this article here. - Indigenous Internationalisation a hot topic 

    Turning our attention to the next 12 months, in June the ENZ Board approved our business plan for this financial year (1 July 2024 to 30 June 2025). The plan has four clear priorities: 

    • To grow and diversify the number and value of international students studying with New Zealand 

    • Partner and connect to be the trusted voice and enabler of international education for New Zealand 

    • To deliver sector growth through services that are valued by the sector, international students and New Zealand Inc partners, and 

    • Optimise ENZ to be a more efficient and effective Crown Agency. 

     When it comes to delivering valued sector services, the upcoming New Zealand International Education Conference (NZIEC KI TUA) in August will be provide an excellent opportunity to come together as a sector to listen, learn, discuss, contribute, and network with specialists and colleagues. 

     If you haven’t yet registered, I encourage you to check out the conference website. This year it will be held from 6 to 8 August 2024 at Tākina Convention Centre in Wellington.  

     We have a stellar line up of speakers and it promises to be an engaging and informative event. 

     

    Whaowhia te kete mātauranga 

    Fill the basket of knowledge. 

     

    Ngā mihi nui,    

     

    Dr Linda Sissons  

    Acting Chief Executive  

    Education New Zealand Manapou ki te Ao 

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