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  • PMS Guidelines Jun 2022

  • More Vietnamese students to study in Wellington

    WREDA’s Study Wellington has signed an MOU with an English language school, Apollo English Vietnam, a language school with 30 locations across Vietnam.

    A major component of the partnership is that most students who pass English language studies at Apollo Vietnam will be recognised as meeting English language requirements for entry into affiliated Wellington high schools.

    WREDA’s Brook Pannell says the partnership with Apollo Vietnam will pay dividends.

    “Apollo Vietnam is a quality provider and represents a large channel of potential students. They have educated around 500,000 students since 1995 and many of those students have a desire to apply their knowledge in a safe, English-speaking environment like Wellington.

    “The company is so confident about the quality of their teaching that if a student doesn’t pass their language test, they can retake the course for free. This gives us confidence that more Vietnamese secondary school-age students will come to Wellington to study, bringing with them significant economic and cultural benefits.”

    Mr Pannell said international education currently delivers approximately $230 million in foreign exchange earnings to Wellington region, with latest data showing 5 percent growth (275 students) in total student visas for the year ending 2017.

    The MOU was made possible through education consultancy Lightpath Consulting, recently established by former New Zealand Ambassador to Vietnam, Haike Manning, as well as NZiFocus and Education New Zealand.

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    A virtual classroom simulation at the ENZ Education Fair in Hanoi for students considering New Zealand as an education destination

    ENZ’s Regional Director South, South East Asia & the Middle East, John Laxon, said: “This partnership is a great example of how in-market partnerships can grow awareness of New Zealand as an education destination. The partnership will provide a trusted local endorsement of New Zealand to students that are more likely to study abroad.”

    The MoU was signed at the ENZ Education Fair in Hanoi on 8 April, which also included a virtual classroom simulation for students considering New Zealand as an education destination.

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  • My StudyNZ connects students to institutions

    My StudyNZ, an online members’ centre on the Study in New Zealand website, enables students to match with the courses and institutions that best suit them. It is designed for students who are not yet sure what to study and need recommendations.

    Lucia Alarcon, ENZ’s International Digital Programme Manager, said students on the database have been invited to join My StudyNZ, where they’ll be able to create a profile, review personalised study recommendations, shortlist matches and track their progress towards applying for courses and visas.

    “We had very positive feedback when we tested the tool with students – 76% of the students we surveyed found it either easy to use or very easy to use!” said Lucia.

    “My StudyNZ uses a sophisticated algorithm to match students’ preferences with the information in institutions’ profiles on our admin platform. Institutions then receive a ‘priority enquiry’ email for each student they’re matched with.”

    Click here to see an example of a priority enquiry email (please note the details in the email are just for example purposes).

    My StudyNZ will continue to evolve and improve with user feedback and the quality of information entered into institution profiles. No institutions are excluded from the matches. If you are from an education institution and would like to make sure you’re getting the most out of My StudyNZ, please check to see that you have an updated profile in Study in New Zealand, or contact us to find out more: info@studyinnewzealand.govt.nz    

    My StudyNZ showcases the latest best practices in database marketing, and is part of ENZ’s increasing use of digital innovation to give students all the help they need to make the decision to study in New Zealand.

    ENZ is using digital tools such as My StudyNZ to:

    • make iteasier for students to find the right courses
    • gain a deeper understanding of prospective students
    • motivate students to choose New Zealand over other countries
    • reduce costs for institutions by referring higher-quality students.

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