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  • ENZ strengthens applied education connections in Viet Nam through targeted engagement

    Education New Zealand Manapou ki te Ao (ENZ) has successfully delivered a targeted engagement programme in Viet Nam for New Zealand’s ITP and PTE sector, supporting providers to build connections, raise profile and position applied education as a strong pathway for Vietnamese students.

    Delivered from 29 March to 5 April 2026, the eight‑day programme spanned four key cities and marked the first sector‑specific, ENZ‑led initiative focused on applied and work‑integrated education in Viet Nam.

    Strengthening sector visibility and connections

    The programme was strategically designed to lift awareness of New Zealand’s applied education offering and to support providers to engage more deeply with the local education system. ENZ led a structured programme of in‑market activity, including:

    • networking sessions with education agents and applied education partners
    • targeted school visits, reaching around 350 students through career‑focused engagement
    • student‑facing outreach activities
    • a country briefing and a high‑level meeting with the Department of Vocational Education under Viet Nam’s Ministry of Education and Training.

    ENZ also worked closely with selected market partners to amplify reach and impact, with partner‑led activity including additional agent meetings, student engagement events and education workshops.

    Above: Representatives from New Zealand education institutions provided career guidance to students at various high schools

    Strong market response and growing awareness outcomes

    Market response throughout the programme was consistently positive, with strong interest from education agents, schools and students in applied and work‑integrated programmes. Key areas of interest included scholarships, tuition affordability, updated entry requirements for Vietnamese students, and post‑study work opportunities that support longer‑term career outcomes.

    The programme also delivered strong media results that significantly strengthened awareness of New Zealand’s applied education offering and reinforced positive perceptions of its education quality and experience in Viet Nam.

    Building momentum in Viet Nam

    ENZ’s Market Manager – Viet Nam, Van Banh, said the programme is helping build momentum and setting New Zealand’s vocational education sector up for sustainable growth in Viet Nam.

    “The response we have seen in Viet Nam has been very encouraging. Education agents, schools and students are showing strong interest in New Zealand’s applied and work‑integrated education, particularly around scholarships, affordability and clear pathways to employment,” Van said.

    “The strong media coverage from this programme has also helped lift awareness of what New Zealand offers, reinforcing its positive attributes around quality, employability and accessibility. We’re looking forward to building on this through targeted digital activity and local storytelling.”

    Building on this momentum, ENZ will deliver a follow‑up digital campaign featuring local influencers and stories from alumni and current students to further amplify the visibility and impact of New Zealand’s ITP and PTE sectors.

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  • International students report high satisfaction as New Zealand sees steady recovery in enrolments

    This year, 87 percent of students gave a positive rating of their overall experience, maintaining the upward trend seen in 2024 (86%). The proportion of students who rated their experience as ‘excellent’ rose to 43 percent, a two percent increase from the previous year. 

    These strong satisfaction results come as international student enrolments in New Zealand continue to grow. Between January and April 2025, 63,610 international students were enrolled with New Zealand education providers, a 16% increase compared to the same period in 2024 (54,690), and a 49% increase on 2023 (42,700). 

    All education subsectors saw growth, with Private Training Establishments (PTEs) showing the strongest increase at +41% compared to 2024. 

    China and India remained the top source markets, followed by Japan, South Korea, Sri Lanka, USA, Nepal, the Philippines, Thailand, and Germany. Notably, Sri Lanka rose to fifth place (from ninth), and Nepal to seventh (from eleventh), reflecting shifting dynamics in student mobility. 

    What students value most  

    Students were most positive about the people and connections they made in New Zealand (92%), the quality of their education (90%), their arrival and orientation experience (89%), the ease of making study arrangements (87%), and their overall living experience (87%). 

    International students’ experiences of making study arrangements have notably improved, with 80 percent of students rating their experience with the visa application process positively (up from 78% in 2024), and 74% positively rating the time taken to get their visa (up from 64%). 

    Education New Zealand and Immigration New Zealand will continue to collaborate on provision of information to students to ensure an enhanced student experience. 

    The survey also shows an increasing proportion of international students regard New Zealand as offering good value for money, with positive perceptions rising from 65% to 76%. 

    Education New Zealand's Chief Executive, Amanda Malu, said the results reflect New Zealand’s ability to provide a high-quality education within an environment that fosters meaningful connections and relationships.

    “This is encouraging news for New Zealand. The fact that students continue to rate their experience here as excellent is a credit to our education providers and speaks to the warmth of the welcome our communities extend to international students,” she said.

    “We’re seeing a steady and encouraging recovery in international education. It’s not a boom, but a sign that our collective efforts are making a difference. What matters most is that students are not just coming to New Zealand, they’re having a high-quality experience that supports wellbeing and a sense of belonging.”

    “Under the International Education Going for Growth Plan, we’re focused on thoughtful, sustainable growth. These insights help us ensure that our progress is not just about numbers, but about delivering long-term value to students, communities, and the wider economy.”

    Education New Zealand’s Director Insights and Performance, Marie Clark, said the survey continues to be a key piece of work for ENZ and a useful tool for the international education sector. 

    “It remains the only national survey focused on international student experience in all subsectors in New Zealand. With several years of data now collected, we’re building a meaningful picture of student experience over time,” she said.  

    “The ability to break down insights by variables like country, sector, and gender makes the dataset especially useful. We expect the report and Tableau dashboards will be very practical resources for anyone working in the sector,” Clark added.  

     For further information: 

    • Sai Raje | Senior Communications Advisor, Education New Zealand Manapou ki te Ao 
      sai.raje@enz.govt.nz | +64 21 479 649 

    Notes to Editors: 

    About the New Zealand International Student Experience Survey 2025 

    The survey aims to better understand the overall experience of international students enrolled with New Zealand education providers, as well as recent graduates. It also identifies areas for improvement to enhance the student journey. 

    Fieldwork was conducted from 28 April to 19 May 2025 with 5,420 respondents across all education subsectors and stages of study. 

     About Education New Zealand Manapou ki te Ao 

    Education New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to helping New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and student experiences.

    With approximately 85 staff in 13 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Private Training Establishments, Institutes of Technology and Polytechnics (New Zealand Institute of Skills and Technology Te Pūkenga), and universities.

    Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.

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