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Large contingent of New Zealand education providers at China’s biggest international education events
Kicking off the series of events was the China Annual Conference and Expo for International Education (CACIE) in Beijing from 26 to 28 October. Over 4500 participants from 60 countries and regions attended CACIE 2023. This event is China’s largest annual international education conference and this year saw 16 New Zealand providers spanning all our education subsectors exhibiting at the ENZ hosted New Zealand Pavilion.
New Zealand’s representation was amongst a total of 18 national pavilions and 326 education providers from 33 countries and regions. An estimated 20,480 attended the CEE Beijing fair in person over the two days and our participation generated visibility and fostered relationships with speaking appearances, media interviews and engagement with senior Chinese stakeholders during the conference.
ENZ’s Regional Director, China, Michael Zhang said that the highlight of the government-sponsored event was having New Zealand being offered speaking slots for several keynotes, helping raise the visibility of a New Zealand education to a wide audience, especially given the level of competition from other countries at the Expo.
“The New Zealand pavilion once again secured the prime spot in the expo and during the conference, a reflection of our excellent in-market and government relationships and an important factor in helping to regain New Zealand's visibility in China’s international education sector.
“The student mobility activity in China has come roaring back this year following the pandemic. The market is huge, but competition is fierce. A few key takeaways from this major event were how student enquiries are becoming much more outcomes driven, career focused and detailed in comparison around offerings, compared to the start of the year where students had more broad questions about a New Zealand education.
“It’s also clear students in China are increasingly shopping around and applying to more study destinations before making a decision. This suggests we need to strengthen our efforts around conversion to ensure we remain competitive, and students will choose New Zealand when faced with offers from multiple destinations” added Michael.
ENZ’s Regional Director, China, Michael Zhang, undertook several media interviews, including with tier one Chinese education media channels Study Abroad magazine and China Education Television. ENZ also facilitated media interviews between Chinese media and New Zealand providers at our national pavilion.
Following the China Education Expo, a series of agent seminars were held in Beijing, Shanghai and Guangzhou between 30 October and 3 November.
The Beijing Agent Seminar hosted 38 providers and 80 agents and school counsellors with more counsellors from the international departments of public schools attending than in previous years. New Zealand Ambassador to China, HE Grahame Morton, attended the event and four representatives of Immigration New Zealand’s Beijing office were also on hand to engage with agents and delivered a series of presentations. These in-market presentations attracted full houses across the Beijing, Shanghai and Guangzhou events – reflecting a strong demand for capacity building from Chinese agents. Much of the interest was focused on student visa applications and processing, decision times, and troubleshooting issues.
Attendees at the Beijing Agent Seminar
The Shanghai Agent Seminar saw over 100 agents meeting with the 40 New Zealand Education providers present, with New Zealand Consul-General Ardi Barnard providing opening remarks. An on-site livestream session reached 2,566 viewers across five platforms earning over 6,000 engagements. In total 28 NZ providers representing all sectors opted-in to undertake flash interview sessions during the livestream. Broadcasting by ENZ’s and partner agent online platforms, providers were able to introduce their institutions, programmes, and other features directly to prospective audiences online. Enquiries generated during the livestream are being followed up by ENZ who are directing them to the appropriate New Zealand education provider’s website or contact information and agents.
One of four livestream sessions that ENZ hosted featuring representatives from New Zealand universities, PTEs, Te Pūkenga and other tertiary institutions. ENZ gave advice to students and parents about how to choose study programmes based on the job market trends in both China and New Zealand.
Lastly, the Guangzhou Agent Seminar on 3 November saw 33 different New Zealand institutions meet with over 220 education agents and school counsellors. The seminar was supported by NZ Inc agencies and Rachel Crump, New Zealand’s Consul-General in Guangzhou, provided opening remarks for the events. A photo exhibition supported by MFAT, Connections through time, exhibited just outside the Agent Seminar space. Representatives from Tourism New Zealand and New Zealand Trade and Enterprise hosted a Study Tour photo booth at the Seminar while both agencies talked to interested agents about their New Zealand Study Tour Alliance.
In Guangzhou, eight local media outlets were invited to the event. They all spoke with sector representatives at the seminar about their programmes and enrolment requirements. As of 10 November, seven featured articles have appeared across these channels.
A big mihi/thank you again to all the New Zealand providers who helped make these events such a success.
- Sahinde Pala
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Supporting your international students
Through our NauMai NZ resource, ENZ is continuing to provide up-to-date information and advice especially for international students. We encourage and welcome all international students in New Zealand to join NauMai NZ.
COVID-19 testing
COVID-19 related care – including diagnosis, testing and treatment – is provided free of charge to anyone who requires it, including international students. This is irrespective of citizenship, visa status, nationality, NHI number or level of medical insurance coverage. See more information on free COVID-19 testing.
Some countries require travellers to confirm a negative COVID-19 test before they leave New Zealand. If your student is in this situation and requires a test prior to departure, they can organise this through Healthline or their GP, but they will need to pay for it. See questions and answers on pre-departure COVID-19 testing.
covid19.govt.nz has help and advice in several different languages, including simplified Chinese, Hindi and Korean.
Financial support
This is a really difficult time for a lot of people financially, including some international students.
The Assistance to Foreign Nationals Impacted by COVID-19 Programme opened on 1 July 2020. Any foreign national in New Zealand – including international students – may apply for this support if they are experiencing temporary hardship due to the effects of COVID-19.
If they are eligible, students will receive support to help them meet basic needs like rent, electricity, food and clothing. Each applicant’s circumstances will be considered at an individual level to ensure support reaches those who need it most. Eligibility is established through a series of checks on visa and employment status, savings, outstanding debts and alternative sources of income or in-kind support.
If you know of a student who is in need of temporary hardship support, please encourage them to apply at this link: https://foreignnationals.services.govt.nz/
There may be opportunities for people, including international students, who are in extreme hardship to return home through the Foreign Nationals Programme. If you know of a student who wants to return home but can’t afford the flights, then please encourage them to apply to the Programme for this additional assistance.
If they require assistance with translation support or have questions about criteria and eligibility, they can call 0800 RED CROSS and ask to speak with the Visitor Care Manaaki Manuhiri team.
Visas
Ongoing border closures and travel disruption around the world are making it challenging (and in some cases impossible) for students to return home. If you have international students whose visa is due to expire in the next few months and they are unable to leave New Zealand on the date originally planned, then please make sure they have applied for a new visa.
If they do not apply for a new visa before their current visa expires, they will become unlawful and this will affect any future travel plans. Students also have the option of applying for the COVID-19 short-term visitor visa.
Embassy and consular assistance
If you have an international student in hardship and their situation is not likely to improve in the medium to long term, then they are advised to consider all their options, including returning home.
Students should contact their home country embassy in New Zealand for up-to-date information and advice on travel information or special requirements when returning home, such as medical certificates or quarantine arrangements. Read more information on embassies and consulates.
Thank you for your ongoing support of international students in New Zealand and for sharing this information with them.
- NZGCC E News June 2022
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