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- Wellington region Shamanthi Jayawardena 01
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ENZ strengthens applied education connections in Viet Nam through targeted engagement
Education New Zealand Manapou ki te Ao (ENZ) has successfully delivered a targeted engagement programme in Viet Nam for New Zealand’s ITP and PTE sector, supporting providers to build connections, raise profile and position applied education as a strong pathway for Vietnamese students.
Delivered from 29 March to 5 April 2026, the eight‑day programme spanned four key cities and marked the first sector‑specific, ENZ‑led initiative focused on applied and work‑integrated education in Viet Nam.
Strengthening sector visibility and connections
The programme was strategically designed to lift awareness of New Zealand’s applied education offering and to support providers to engage more deeply with the local education system. ENZ led a structured programme of in‑market activity, including:
- networking sessions with education agents and applied education partners
- targeted school visits, reaching around 350 students through career‑focused engagement
- student‑facing outreach activities
- a country briefing and a high‑level meeting with the Department of Vocational Education under Viet Nam’s Ministry of Education and Training.
ENZ also worked closely with selected market partners to amplify reach and impact, with partner‑led activity including additional agent meetings, student engagement events and education workshops.
Above: Representatives from New Zealand education institutions provided career guidance to students at various high schools
Strong market response and growing awareness outcomes
Market response throughout the programme was consistently positive, with strong interest from education agents, schools and students in applied and work‑integrated programmes. Key areas of interest included scholarships, tuition affordability, updated entry requirements for Vietnamese students, and post‑study work opportunities that support longer‑term career outcomes.
The programme also delivered strong media results that significantly strengthened awareness of New Zealand’s applied education offering and reinforced positive perceptions of its education quality and experience in Viet Nam.
Building momentum in Viet Nam
ENZ’s Market Manager – Viet Nam, Van Banh, said the programme is helping build momentum and setting New Zealand’s vocational education sector up for sustainable growth in Viet Nam.
“The response we have seen in Viet Nam has been very encouraging. Education agents, schools and students are showing strong interest in New Zealand’s applied and work‑integrated education, particularly around scholarships, affordability and clear pathways to employment,” Van said.
“The strong media coverage from this programme has also helped lift awareness of what New Zealand offers, reinforcing its positive attributes around quality, employability and accessibility. We’re looking forward to building on this through targeted digital activity and local storytelling.”
Building on this momentum, ENZ will deliver a follow‑up digital campaign featuring local influencers and stories from alumni and current students to further amplify the visibility and impact of New Zealand’s ITP and PTE sectors.
- INZ Flyer education providers June 2015 print
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Haere rā to Brazilian students
Farewell events for the students have been held around the country, to demonstrate our appreciation of this opportunity, and contribute to the students’ memories of New Zealand. The events also provided an opportunity for diplomats from both countries, and local government representatives to demonstrate the value of international education in building global connections and long-term relationships.
Events included a sailing trip with Maritime New Zealand, Māori performances, outdoor experiences, and museum tours, organised by Education New Zealand Manapou ki te Ao (ENZ) alongside regional development agencies.
Final farewells from students and their supporters in New Zealand and Brazil.
The final farewell event was online, and included New Zealand Ambassador to Brazil Richard Prendergast, Henrique Choer Moraes, Minister-Counsellor at the Brazilian Embassy in Wellington, and Mr. Roni Miranda Vieira, Director of Education from the Education Secretariat of Paraná state speaking with the students and hearing about their experiences, alongside others involved with the trip.
‘The people were very welcoming – a wonderful experience.’
‘New Zealand is beautiful, this is the best experience of my life, I’m loving it here!’
‘We got to know so many places.’
‘A lovely country and a lovely experience – thank you so much.’
‘We did a boat cruise in Milford Sound.’
‘We went with the school to a lot of different places.’
‘I had a really great time with my host family. They were very kind to me. I’m very sad to leave them.’
‘I’m getting on very well with my host brother – I think I will miss him when I go back to Brazil.’
‘It has been an amazing experience – I am learning so many things.’
‘My host family owns a coffee shop in Rangiora where I go on weekends and have a chance to know different people, they also own a farm and have taught me how to shear a sheep. Another interesting thing I noticed is that depending on the city, I hear a different accent.’
ENZ’s Market Development Manager in Brazil, Bruna de Natale, says this was the first big group of students to come to New Zealand after our borders reopened.
“We had all been waiting eagerly for New Zealand’s borders to open again so this programme could get underway after almost two years, and I know the Kiwi schools involved were very excited to welcome these students. It was good to hear about the special memories the students will take home from their trip, including how much they learned. For most students, this was their first international experience and for many of them, being in a multi-cultural class in New Zealand was a very different experience from home.
“We hope that the students will stay connected to New Zealand and that this experience will be a good basis and incentive for them to explore further international study options in the future – who knows, we might welcome them back to New Zealand someday, that would be lovely!”
The study programme is fully funded by the Paraná Government, through Paraná’s Secretary of Education and Sport, and is expected to continue next year for around 2,000 students. We hope that some of them will be able to come to New Zealand.
Auckland-based students took part in a sailing trip thanks to Maritime New Zealand and Auckland Unlimited
Students from Freyberg High School saw a presentation on the Iny͂ People of Central Brazil exhibition at Te Manawa Museum in Palmerston North
Visiting Milford Sound was one of the highlights for the Invercargill-based students
Students from Western Heights High School experienced a farewell special day out in Rotorua that included Velocity Valley, ZORB, and the Skyline Rotorua Gondola and Luge, as well as a BBQ lunch.
- Wellington region Shamanthi Jayawardena 02
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