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Final cut on first sector story
ENZ is delighted to share, along with Institutes of Technology & Polytechnics (ITPs) and Industry Training Organisations (ITOs), that the Professional and Vocational Education (PAVE) story is now complete and available on the Brand Lab.
A sector story video, a set of key messages in the form of posters and a photography library was produced in collaboration with a working group of ITPs and ITOs.
“Building a strong New Zealand education industry and sector brands was prioritised by many during the Strategic Roadmaps development last year. It’s great to see this first sector story coming to fruition, and I’m looking forward to seeing the schools and universities stories next,” says Business Development General Manager Clive Jones.
The PAVE sector story delivers a message of New Zealand’s applied learning and real-world skills using imagery of hands at work.
“This concept immediately communicates the style of education in this sector, and demonstrates the huge range of industries, jobs and futures these skills are important for. It highlights the advantages and outcomes of learning from a culture that is inherently hands-on and practical, and connects strongly with our Think New brand,” says Kaylee Donald, International Brand Manager.
The Professional and Vocational Education (PAVE) story collateral is available in the Sector Stories folder located under the Marketing section on the Brand Lab, and you can check out the story video here.
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From Russia to New Zealand: "I've lived two different lives"
Home was Petropavlovks-Kamchatsy, on the far eastern seaboard of Russia, almost 7000km from Moscow, and the decision to leave was a relatively spontaneous one. “The whole experience was pretty surreal.”
He was introduced to the possibility of an education experience in New Zealand by ACG (Academic Colleges Group), which held a fair in his hometown back in 2008. “I had never heard of them visiting Russia before, let alone my hometown as it’s so remote.”
Andrey admits that at the time he wasn’t keen to stay on in Russia and “jumped at the opportunity” to come to New Zealand for a six-month stint in Year 13 at ACG Parnell College.
“Looking back on it, I really wanted to go somewhere far from home and different. I placed all my hope on it being a better place and it turned out that it was. That internal drive to explore took over and I followed my intuition.”
Student life provides connections
Having improved his English, Andrey went on to study for his Bachelor of Commerce in finance and economics at the University of Auckland, where he found his tribe. “Life in Russia did not resonate with me in the way that life in New Zealand did,” he says. “I think what was missing for me at home was the kind of openness and connectivity which is so apparent here.”
Coming to New Zealand I was exposed to other people’s perspectives and backgrounds, and I really connected with that.
"I felt a sense of belonging and that I could be who I am without judgement. Breaking away from being expected to fit a certain mould at home was a big thing for me.”
With new-found confidence and his degree completed, Andrey travelled the world on modelling contracts before “returning to the original plan” and establishing a career in e-commerce and project management.
And he has the perfect credentials for his current role at The Mind Lab, helping to launch Mission New Zealand, an online education portal aimed at international students. “It provides short courses and micro-credentials as a taster of what education in New Zealand is like and what it can provide. It’s a full circle moment for me.”
Mission New Zealand highlights what makes an education experience in Aotearoa unique through the lens of creativity, sustainability, tech innovation, and culture. “I think it puts us on the map in terms of global education.”
Looking back, Andrey says he would have loved the opportunity to access a platform like this as a student travelling to a foreign country, “to really get an understanding of what it’s like on the ground”. He says he is excited to see what impact Mission New Zealand can have.
Life-changing move
The decision to leave Russia for New Zealand has been life-changing for Andrey. He is now a citizen and knows his future lies here. “There is so much social and career mobility here and that’s exciting for me.”
He arrived determined to carve out a new path in life and he has certainly achieved that. “I have grown into a person who is more confident and assured, and not afraid to explore new opportunities.”
He now has plans to explore and better understand the significance of te ao Māori. “I want to immerse myself in that space. I love that in New Zealand there is more than one way of seeing the world. It is so important that there is an alternative perspective,” he says.
“I would like to get a deeper understanding of the tenets of te ao Māori, to see the challenges we are facing and the potential solutions through a different lens.”
His advice to students considering coming to New Zealand is to get fully immersed in the culture “and absorb it all”. “Don’t come to recreate what you had at home. If you do, you’ll miss huge opportunity for personal growth.”
Andrey says his life now looks nothing like his old life. “It’s like I’ve lived two different lives.” And he’s not done yet.
“Coming to New Zealand has drastically changed how I view myself in the world,” he says.“ Through international education you realise that your actions do matter, that you do have the potential to make a real impact. You start seeing yourself as an individual in a connected system.”
“Keep exploring is my motto for the future.”
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ISANA NZ Awards 2020
Nominations for the ISANA NZ Awards for 2020 are now being sought now and must be submitted by 5pm on 4 December. The three awards include:
- The ISANA NZ Professionalisation Award recognises a practitioner who has exemplified an outstanding professional commitment to their international education work.
- The ISANA NZ Award recognises an individual for their resourcefulness and outstanding commitment to international student welfare.
- The Tracy Evans Scholarship recognises the outstanding work of an individual working in the New Zealand schools international education sector.
Visit the Awards and Scholarships page on the ISANA NZ website.
Nominations to be sent to: contact@isana.nz by 5pm, 4 December.
Click here to register for the ISANA NZ Awards Ceremony at 11am, 9 December.
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International Education Conference reveals new pathways to success
The conference is an annual part of Study Auckland’s international education programme and featured speakers from throughout the industry including Ministry of Education, Education New Zealand, NZQA, The Mindlab, The University of Auckland, Auckland University of Technology, Howick College and Whitecliffe College of Arts and Design.
International Education Manager Debbie Chambers says the conference provided some interesting insights and direction for the industry.
“There’s some incredibly exciting things happening in the international education sector in Auckland with more institutions doing innovative things and thinking outside the box than ever before. It was great to be able to share some of these ideas and best practices throughout the day.”
The conference also presented the chance for ATEED to highlight its new structure and focus for international education emphasising the strategic importance of the industry to Auckland.
Part of this work to help grow the sector includes working in conjunction with Education New Zealand’s through its Regional Partnership Programme.
This exciting partnership will see ATEED deliver three key projects:
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Telling the Auckland Story – Pathways to success: ATEED will work with the Futures Group to provide institutions and stakeholders with multi-lingual and multi-media collateral and case studies to enable them to tell Regional Auckland’s education, employment and experiential pathway success stories.
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Enhancing the Student Experience: Facilitate a series of events that help international students, education institutions, and employers to connect and engage in order to match their respective needs
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Building Capability – New Product Development: Increase the capability of Auckland’s international education sector by helping them to identify a particular customer need and then develop a new education, tourism and cultural product, which will then be taken to a specific market to be sold.
Debbie says this year’s event really highlighted what an exciting time is to be working in the international education.
“It was heartening to see the support we have from the sector with such a great turnout of attendees and there was a real buzz throughout the whole day. You could see people were hungry for information, new ideas and ways they could work together and share best practice,” she says.
“It was awesome to have our student ambassadors on stage. Hearing their stories about their lives in Auckland and knowing that their lives have been changed for the better as a result of studying here makes all the work we do worthwhile.”
The Director of Marketing at ACG, Kim Harase, says, “The best Study Auckland Conference to date. It had the right mix of presentations, ranging from government agency updates to industry best practice and student experience. There was something for everyone and the Study Auckland team did an excellent job with the organisation of the event."
Diocesan Director of International Students Simone Clark says, “It was a terrific opportunity to hear from those who are passionate about International Education and appreciate its importance to Auckland. Student satisfaction is key; it is vital that their expectations are met – not only at their chosen educational institution but in their overall experience of Auckland. The panel of current International students and their candid, honest feedback was a highlight for me.”
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