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Big audience for ECE symposium streamed live from China
The New Zealand-China Early Childhood Education Symposium streamed live from Qingdao in Shandong Province in September, attracting an audience of around 24,000 viewers on a Chinese language streaming service, 170 at the venue and dozens more online from Norway, Mexico and Turkey.
The audience for the symposium, organised by Education New Zealand, has grown 20-fold since the first event in 2020, proving the appeal of events streamed in several languages.
The theme of this year’s symposium was the best practice for developing high-quality early childhood education (ECE) teachers.
Data from 2020 show there were over 48 million children enrolled in Chinese kindergartens and a shortage of nearly 300,000 full-time ECE teachers.
Delegates heard from New Zealand experts at the Ministry of Education, the University of Auckland, the Open Polytechnic, AUT, Te Rito Maioha Early Childhood New Zealand and Toi Ohomai Institute of Technology.
Toi Ohomai presenter Dr Rosemary Richards spoke from New Zealand on how to interact with children on visual art. She welcomes chances like these to share her work with a large and diverse audience.
“In this increasingly globalised world of education, it is important for educators to find ways to have meaningful connections that extend our intercultural and professional understandings,” Dr Richards says.
“The online symposium and live streaming also allowed for connections with wider communities and audiences that are not possible in traditional formats. Perhaps our future holds more potential for a combination of both.”
ENZ worked with the China Ministry of Education and the China Centre for International People-to-People Exchange to organise the symposium.
Local organisers included the Qingdao Municipal Education Bureau, the China National Society of Early Childhood Education, the Qingdao Preschool Education College and the Shanghai Institute of Early Childhood Education under Shanghai Normal University.
New Zealand and China collaborate on early childhood education under the mechanism of the Joint Working Group on Education and Training, last held in February 2021.
Want to know more about the symposium or upcoming ENZ initiatives in China? Contact China@enz.govt.nz
The University of Auckland’s Dr Marek Tesar and Dr Kiri Gould gave a keynote presentation on the pathway to becoming an ECE teacher. Audience members could scan the QR code on the screen to connect on WeChat.
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Advertising opportunity for Japan’s New Zealand Study Guidebook
The publication is the only one of its kind supported by the New Zealand Embassy in Tokyo and Education New Zealand Manapou ki te Ao (ENZ). KBUNSHA distributes 20,000 copies to Japanese schools, universities and education organisations as well as education fairs and seminars.
ENZ’s Business Development Manager – Japan, Tomomi Kontani said that there is increased demand for information on New Zealand’s education offering.
“We are continuing to see significant interest in New Zealand as an education destination from students and their parents, schools, and education agents here in Japan.
“The KBUNSHA New Zealand Study Guidebook is a trusted publication in Japan and advertising here is a great opportunity for education providers and regions to promote New Zealand education to the Japanese public. Destination marketing plays a key role in student attraction for a market like Japan with a tourism focus and we hope regions can also participate in this special opportunity to introduce their regions and activities”, said Tomomi.
This guidebook was distributed at the annual student fair and education stakeholder events hosted by ENZ Japan in 2023 which attracted over 1,000 people. The New Zealand Study Guidebook will remain the main information source referred to and distributed at upcoming education events in Japan. ENZ encourages NZ providers attending the New Zealand Fair in Tokyo October 2024 to consider advertising in the Study Guidebook to reach your target audience in Japan.
Advertisement rates for individual providers range from approx. NZD 2,500 to NZD 6,020 for guidebook and/or website listings. With the “Premier Plan” and “Advertorial Plan”, the school logo will be listed on the new scholarship campaign page built by KBUNSHA. Individual providers can download the proposal here. Advertising copy can be provided in English.
For regional groups, download the proposal here for further details on the guidebook and pricing (approx. NZD 2,200 for a 2-page colour advertisement and NZD 3,300 for a 4-page colour advertisement).
Bookings must be made by 28 June 2024. For more information, visit the KBUNSHA website here. You can view last year’s guidebook here.
Alternatively, interested New Zealand education providers and regional groups can contact KBUNSHA for any questions (available in English).
KBUNSHA contact:
Minori Takahashi (Director)
Tel: +81-3-3234-1744
Email: minori@kbunsha.com
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