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  • 151113 Henry Matthews

  • Japan to headline NZIEC as Country of Honour

    The Country of Honour designation celebrates and showcases New Zealand’s international education connections with partner countries.

    This year, ENZ has joined with the Japanese Embassy to celebrate the growing education connections between New Zealand and Japan.

    Misa Kitaoka, ENZ’s Senior Market Development Manager for Japan, said the timing couldn’t be better to showcase Japan.

    RWC logo“It is an exciting year for Japan and New Zealand relations, with Japan hosting the Rugby World Cup in September this year, and the Olympics and Paralympics in 2020.

    “NZIEC will leverage the attention this will bring to celebrate the strong education relationship between our two countries as well as to ignite a renewed, strategic partnership with Japan that presents new business opportunities for our industry partners.

    Tokyo 2020“We look forward to celebrating this relationship with conference delegates in August, and already have lots of ideas of how to showcase Japanese culture at the event.”

    Japan is New Zealand’s third largest source of international students, with more than 10,000 Japanese students enrolled here annually. These numbers are on the rise, showing solid growth particularly in the school sector.

    The Japanese government’s accelerated plans and policies for internationalisation, in conjunction with the two international sporting events, have prompted Japanese schools and universities to develop overseas study programmes.

    For these reasons, ENZ signed a MOU with Tokyo Metropolitan Board of Education in 2017 and Atsugi Board of Education in 2018.

  • China story2.jpg

  • Grant McPherson4

  • Global demand for English language learning: A market still shifting

    Globally, more than one million students undertook English language study across the major destinations in 2024, generating around 7.6 million student weeks.

    That’s a significant rebound from the pandemic years, but still well below 2019 levels, when the sector reached over 1.3 million students generating more than 10 million student weeks. The expectation was that 2024 would continue the strong momentum seen in 2022 and 2023. Instead, growth slowed.

    As Ivana outlined, this wasn’t due to a drop in interest in learning English. Demand remains strong. What’s changed is the environment around it. 
    Across many of the major destinations, governments introduced tighter visa settings, enrolment caps and more restrictive policies. At the same time, students and families have been dealing with rising costs, weaker currencies and increased uncertainty. The result is a more constrained and more selective market. In 2024, global student numbers declined by around 6 percent and student weeks by 11 percent compared with the previous year.  

    The presentation also highlighted that the shape of demand is changing.

    Adult learners, once a core part of the sector, are declining across many destinations. In their place, younger learners are entering earlier, often for shorter stays. The average age of students’ first study abroad experience has dropped from around 15–16 years pre pandemic to closer to 12–13 today.

    At the same time, traditional patterns of mobility are changing. More students are choosing shorter, more flexible experiences. Some are staying closer to home, supported by the growth of in country options and transnational education offers.  

    There’s also growing competition from newer destinations. Markets such as the Philippines and Dubai are expanding quickly, offering alternatives that can be closer to home or more affordable for students.  

    Taken together, these shifts point to a sector that is no longer simply rebounding, but actively reshaping. As Ivana noted during the session, the key driver is no longer just student demand, it is the interaction between demand, policy settings and economic conditions.

    Download a copy of the report or view the presentation on our IntelliLab website.

    Webinar on the global demand for English language provision | IntelliLab

  • China agencies 1

  • Massey in Colombia 1

  • International Education Strategy 2018 2031

  • August 2016 all slides

  • ENZ to test new digital platform for improving students’ experiences

    “After two years of research and consideration, we have developed a world-leading digital solution to improve student experience outcomes wherever they study and live in New Zealand,” said ENZ Student Experience Director, Hayley Shields.   

    Hayley said ‘nau mai’ was both an invitation and a welcome in Māori and, in this instance, a call to action.  

    The platform, NauMai NZ, has been created in the spirit of manaakitanga – to welcome and respect our visitors, support them as they transition into a new country and culture, aid social inclusion and help them have the best possible experience whilst here.  

    “Students have consistently told us they require improved access to timely, accurate information, and guidance about the best places to find answers to their questions,” said Hayley. 

    “NauMai NZ will help international students get the pre-emptive information they need, and make suggestions to support them as they navigate daily life in their new home.” 

    The new platform will be rolled out in three phases. The first phase will help education providers to meet student needs by directing them to a single source of government information. Information on the site reflects the international student journey from pre-arrival and across the first six months. 

    “NauMai NZ is directed toward life, work and social connections beyond a school or campus – for example, information on housing and accommodation or the New Zealand accent,” said Hayley.  

    During the testing period, ENZ will invite a targeted group of students who are studying at a range of providers to engage with NauMai NZ as we prepare for its official launch.  

    NauMai NZ aligns with a key action in the International Education Strategy launched last August – to continue to improve the availability of clear, timely and customer-focused information about education and immigration to students and providers. 

    It also embodies the key objectives of the International Student Wellbeing Strategy, launched in June 2017, by providing content supporting and enhancing the social, cultural, community, health and wellbeing needs of international students. 

    “NauMai NZ is a distinctively New Zealand initiative, and will contribute to setting New Zealand apart as fully committed to the wellbeing of international students and ensuring they have a great experience here,” said Hayley.   

    “Stay tuned for announcements over the coming months – we will be sharing more once NauMai NZ is confirmed.”  

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