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International education drives soft power in offshore markets
Former Ambassador to Brazil Caroline Bilkey knows this only too well. She says our strong reputation in international education is a “success story” which pays dividends down the line, as former students happily help to build our profile globally.
In her role progressing New Zealand interests offshore, Ms Bilkey has seen first-hand the benefits of working within networks of local people who studied in New Zealand.
“Not only is their experience in New Zealand a great conversation starter, but it also means you are more likely to be given the benefit of the doubt, and the person may be more willing to advocate your issue with their peers, because they know and like New Zealand, having studied there.”
Trade and business can benefit from link to international education
With more than 30 years’ experience with the Ministry of Foreign Affairs and Trade and multiple offshore postings, Ms Bilkey knows of countless instances where trade and business have benefited from a direct, or indirect, link to a former international student’s New Zealand education experience.
One such example is an Argentinian-Brazilian woman who returned to Brazil after studying in Auckland, to work for Fonterra and Zespri. Ms Bilkey describes the woman as “able to talk enthusiastically about the New Zealand story behind the products coming in”.
She believes there is something “quite special” about the links built through international education, largely because students are usually young, and their experiences are intense and formative.
Whether it is international students coming to study in New Zealand or Kiwis studying abroad, Ms Bilkey believes that there are many benefits associated with international education, beyond diplomacy, international trade, and the obvious economic benefits.
Positive international education experience opens hearts and minds
There are higher-level, public good benefits, she says. “A positive international education experience contributes to the global good, as it opens hearts and minds and encourages tolerance.”
Other benefits for all of us include the exposure to cutting-edge thinking and breakthroughs resulting from research collaboration between New Zealand and international students’ home countries. “The idea that if you get outside the box and have people coming in with a different approach, that can sometimes generate really positive, new and innovative ideas.”
Ms Bilkey is in no doubt that a positive international education experience in New Zealand boosts our connectivity with the rest of the world by building long-term relationships, enhancing business, opening doors to trade opportunities, and helping shape global citizens, all badly needed in a world facing unprecedented challenges.
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Latest recipient of innovation funding will strengthen indigenous links
Te Whare Wānanga o Awanuiārangi (TWWOA) is the most recent recipient of support from the International Education Product Innovation Fund, administered by Education New Zealand Manapou ki te Ao (ENZ).
TWWOA’s pilot project ‘Iwi taketake: an Indigenous postgraduate curriculum’ will see the co-construction of an international Indigenous curriculum from post-graduate certificates through to doctoral studies.
The new curriculum will be developed and delivered with Indigenous college graduates based at Hawai’i, Washington State, Canada and Australia, and will strengthen relationships with and between Indigenous communities and education providers in the United States. The pilot project will demonstrate how applied Indigenous postgraduate education can deliver value for Indigenous communities who are more used to being the subjects of research, rather than the beneficiaries of it.
The first ‘co-badged’ qualifications, awarded jointly by TWWOA and partners offshore, will be offered to learners from 2024 onwards.
The International Education Product Innovation Fund is a New Zealand Government-funded initiative, managed by ENZ, to reimagine how an education from New Zealand can be delivered and create impact for global learners. Learnings from this stream of work will be shared for wider benefit to the sector in late 2023.
Visit the Product Innovation Fund page to learn more and discover all the pilot projects the Fund is supporting.
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New Zealand tertiary institutions make strong connections in Indonesia
A series of education promotion engagements in Indonesia kicked off with a co-funded activity alongside local education agency ICAN Education that ran from 13 to 18 February.
The schedule was packed with student outreach, school visits and a New Zealand Application Day in both Jakarta and Surabaya.
All eight New Zealand universities, the Southern Institute of Technology, UC International College, Waikato College, UP Education and Le Cordon Bleu were involved in the roadshow.
Jakarta
The team began with visits to two international schools in the Greater Jakarta Area — BINUS School Serpong and Gandhi Memorial Intercontinental School. These sessions gave students a chance to learn about New Zealand’s tertiary education system.
On 15 February, the New Zealand Application Day in Jakarta drew a crowd of around 435 students and parents. The event created a space for prospective students to speak with universities about undergraduate study options, application processes and life in New Zealand.
Crowds gathered around university booths, eager to learn more and take their first steps towards studying abroad.
Surabaya
In Surabaya, the New Zealand Application Day took place on 16 February, the event attracted 183 attendees.
The next day, institutions visited students at Cita Hati West and Cita Hati East schools. Engagement focused on introducing year 10 to 12 students to the New Zealand education system, helping them visualise study pathways and what student life in New Zealand looks like.
Connecting with education agents across Indonesia
Alongside student-focused activities, ENZ organised a series of agent networking events across Jakarta, Yogyakarta and Denpasar. These sessions formed part of the Study with New Zealand roadshow, which ran from 21 to 28 February and created space for deeper engagement between New Zealand providers and Indonesian education agents.
Each event aimed to strengthen relationships, share updates, highlight New Zealand’s unique offerings, and help raise visibility for New Zealand education among prospective students.
A range of education providers participated in the networking event, including University of Auckland, Auckland University of Technology, Lincoln University, Massey University, University of Otago, University of Waikato, Victoria University of Wellington, and UP Education.
Education agents play a matching game with New Zealand tertiary providers and the regions where they are based at a networking dinner in Jakarta.
ENZ Market Manager for Indonesia, Naluri Bella, presented the latest market promotional resources available to agents, followed by interactive quiz games hosted by New Zealand providers. These sessions were attended by around 30 agencies and gave agents the tools and confidence to market New Zealand as a study destination.
Naluri said that there is an appetite in the region for high-quality international education experiences.
“New Zealand is increasingly seen as a destination that offers both academic excellence and a welcoming, supportive environment,” she said.
“Our institutions were able to showcase not only their study options, but the unique values and lifestyle that set New Zealand apart,” Naluri added.
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