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• Looking back and looking ahead in India 

  “We’ve seen some successes and we also have some learnings to share with the sector,” says Jugnu Roy, ENZ’s Director of Engagement based in New Delhi. 

  “With New Zealand’s borders remaining closed for the first half of 2022, it was certainly a challenge to sustain the Indian student pipeline into New Zealand for higher studies. We knew going conventional wouldn’t help, and so we amped up our PR efforts.”  

  Aligned with ENZ’s approach of offering future-focused education, the team targeted learning opportunities for tertiary students under the umbrella of an integrated campaign – Unlock Potential for the New You. Using digital platforms as well as mainstream media, the strategy included a mix of suitable learning opportunities and unique ways of engaging with our stakeholders. This successful campaign won Gold awards at 2022 South Asia SABRE Awards, ETBrandEquity Kaleido Awards, STAKES PR & Communications Excellence Awards 2022; Silver at Adgully IMAGEXX Awards 2022 and a Bronze at Campaign India PR Awards 2022. 

  Kick-starting the year with the first event of its kind, ENZ’s India team hosted the ‘Women of the Future’ virtual event. To ensure maximum reach, we collaborated with leading digital platforms such as Femina India and Tweak India, among others, achieving more than 5.8 million impressions. More recently, the collaboration with popular Indian celebrity Soha Ali Khan is helping to create a stronger recall value of New Zealand among Indian study abroad aspirants.  

  2022 was also a year of big announcements from New Zealand such as the global I AM New Campaign, the reopening of New Zealand’s borders, new scholarships exclusively for Indian students, and a series of visits from New Zealand universities to name a few. Supported by our PR agency, Ruder Finn India, these announcements all made headlines in prominent Indian publications and portals including The Hindu, The Indian Express, Financial Express, and Education Times.  

  “It’s always a challenge to be heard,” Ms Roy says.  

  “Some types of stories are much more likely to be picked up than others. For example, stories about our borders reopening, new research on Covid-19, scholarships for Indian students, the United Nations Sustainable Development Goals (SDGs) are of interest, as well as stories about Indian students or academics. 

  “Our team is always interested in success stories involving Indian students, and we look to New Zealand education providers to help us with sourcing these.  

  “It’s also important for institutions to be selective about the timing of their announcements, so journalists have the space to focus on each story, rather than choosing between multiple announcements at the same time.  

  “It's good to establish a single spokesperson for a given institution, and to ensure that Indian journalists seeking information get a timely response – if it’s a wide-ranging article they are likely to go ahead without input from New Zealand, which is a missed opportunity.” 

  The team is busy pulling together their plans for 2023, including how best to profile these initiatives to ensure high visibility.  

  “Finally, I would really encourage New Zealand tertiary education providers to think carefully about what Indian students and their families are seeking from investing in an international education experience, and how individually and as a sector we can work together to meet those expectations,” Ms Roy says. 

• Japanese teachers experience New Zealand’s regional schools

  “Waseda University and its affiliated schools are longstanding and valued partners for us,” says Misa Kitaoka, Director of Education in Japan for Education New Zealand Manapou ki te Ao (ENZ). 

  “It’s exciting to see the strong regional focus they have chosen for their students’ study in New Zealand in 2023 and hear about the planned growth of the programme.”  

  Waseda University schools will be sending up to 60 students on a group programme to schools in Manawatū and Hawke’s Bay for two weeks in March 2023. The two regions were selected to receive students after taking part in an Expression of Interest process. Close to 80 students have already applied to take part, and Waseda plans to increase the number of participants to 100 from 2024, and to increase the length of their visit in future years.  

  ENZ hosted the familiarisation tour (famil) to Manawatū and Hawke’s Bay from 21- 25 November 2022. Four Tokyo schools took part alongside Waseda University: Waseda University Senior High School, Waseda University Honjo Senior High School, Waseda Jitsugyo High School and Waseda Saga Junior and Senior High School. The famil was co-funded by ENZ and Air New Zealand, and Palmerston North City Council and Learning Hawkes Bay played a major role in helping to organise visits to 14 different education providers.  

  “Through the five-day famil, our regional and institutional partners demonstrated their strengths and uniqueness,” says ENZ’s Director Marketing and Strategies, Patrick Holden, who travelled with the delegation.  

  “Delegates commented on how welcome they felt and how impressed they were to see indigenous Māori language and customs being incorporated into the school curriculum.   The manaakitanga shown by the different institutions was well received, especially the pōwhiri.”   

  

  The delegation is welcomed with a powhiri at Napier Girls High School

  Misa Kitaoka stressed the importance of destination marketing with support from regional partners.  

  “While decision-making tends to be institution-led in the tertiary sector, decisions for the school sector are often led by the region or city. This famil was a great opportunity for us to showcase the regions first, followed by the education offerings available in the regions.  

  “Japanese school students, parents and educators are also interested in cultural experiences in New Zealand beyond education, including the opportunities to interact with local students and host families, and to embrace New Zealand’s cultural values of diversity and inclusion. 

  “While video-calling offers many benefits and has been vital across the pandemic, bringing famils back into the country means our offshore stakeholders can experience first-hand what New Zealand has to offer. Regional involvement will play a key role in building long-term reciprocal relationships for Aotearoa.”  

  For more on ENZ’s education partnership with Waseda University and its affiliated schools, please click here.   

  For more on the value of short-term programmes for international students in New Zealand and the potential benefits to New Zealand and the educator sector, check out this recent Spinoff article: How educational exchange fosters more than just learning | The Spinoff  

  

  Hamish Cooper, NZ Ambassador to Japan, and ENZ staff Misa Kitaoka, Patrick Holden and Ben Burrowes called on the President of Waseda University, Dr Aiji Tanaka and Prof. Kate Elwood, Dean of Centre for International Education recently to congratulate Dr Tanaka on his reelection as the 18th President of Waseda University

  

   The delegation was welcomed on to the Central Hawkes Bay College Marae where they were given background about the history of the marae and given a quick fire class in flax weaving

  

  Waseda delegation outside Awatapu College

• Around the world in 30

• China.vocational.forum

• Uniform Fashion Show web resize

• Student Visa Dashboard January 2016

• China forumcard

• Screenshot 2024 07 17 101138

• BINUS School Serpong wins the KIWI Challenge 2022

  The winning team’s ‘Beyond Borders’ idea involved the development of a travel planning app that streamlines and personalises the travel planning process. The team also had a strong focus on local community engagement and inclusivity across people with different abilities. 

  The KIWI Challenge is an annual ENZ initiative run in partnership with one of New Zealand’s universities. This year Te Kunenga ki Pūrehuroa – Massey University was nominated and chose the topic of sustainable business and entrepreneurship in the tourism industry. 

  The competition sees participating students from schools across Java and Kalimantan provide an innovative solution or idea on a given theme.  

  ENZ runs the competition in collaboration with in-market partner, Kopi Tuli (Deaf Cafe), a hearing-impaired community in Jakarta. This partnership is aligned with ENZ’s strategic framework to nurture and encourage diversity, equity, and inclusion, while also showcasing sign language as one of New Zealand’s official languages. 

  Education Minister Chris Hipkins officially launched the 2022 KIWI Challenge during his visit to Jakarta in October.  

  The top prize includes vouchers worth $1,000 NZD with team members being able to undertake a virtual internship with Massey University. 

  The virtual internship will teach students practical skills to ‘take their idea to the world.’ Through eight hours of customised supervision from some of Massey’s academic marketing experts, students will learn how to add value to their idea and create a digital marketing plan to effectively launch their business solution.  

  The judging panel included ENZ’s General Manager – Marketing and Communications, Geoff Bilbrough; Massey University’s Director of Strategic Partnerships, Dr. Jeffrey Stangl; and co-founder of Kopi Tuli, Tri Erwinsyah Putra.  

  “I was hugely impressed with what I saw today, you [the students] can be very proud of yourselves and feel very optimistic about the future that you have before you,” Mr Bilbrough said. 

  Dr Stangl added, “If the future of the planet is in your [the students] hands, then we’re in good shape. Each one of the teams have thought through some very innovative ideas and solutions to problems unique to Indonesia.”  

  This year, the competition had 36 teams from 18 schools across the Java and Kalimantan regions participating with their innovative ideas and business pitching skills to develop their idea and create a 2–3-minute video presentation to submit to the competition.  

  Five teams were shortlisted to attend the finals, which were held live in-person (Jakarta) and online (Zoom). Finalists then presented their business solution for sustainable tourism, followed by a question-and-answer session with the judging panel.  

  

  The winning BINUS School Serpong team present their ‘Beyond borders’ strategy. Pictured above (from left to right): Isabel Jo Orleans, Darlene Christabelle Wijaya, Rafael Rangga Natariano, and Calista Zahra Caesariyani

• Huge education potential with Viet Nam

  “It was a great privilege to be part of this visit. We were warmly welcomed everywhere, and there was a lot of interest in New Zealand education,” says Grant McPherson, Chief Executive at Education New Zealand Manapou ki te Ao (ENZ).  

  “An education forum in Ha Noi was a late addition to the programme, in response to a request from Viet Nam’s Ministry of Education and Training - this shows the high level of enthusiasm and energy for this relationship.” 

  Eleven representatives formed the New Zealand delegation for the education forum. Key officials and education sector representatives from Viet Nam joined the event, which was hosted by Vice Minister Nguyen Van Phuc. Institutional autonomy, scholarships, and foreign investment in education were the three main topics on the agenda, generating animated questions and discussion. 

  Three education arrangements were signed during the Prime Minister’s visit. The Education Cooperation Arrangement between the Ministries of Education in both countries was renewed, with the signing witnessed by the two Prime Ministers. 

   

  University of Auckland Vice Chancellor Dawn Freshwater also signed two arrangements with Ho Chi Minh City University of Technology (HCM-UT), relating to qualifications in computer and data science. 

   

  The visit also included an opportunity for the Prime Minister and the delegation to meet with around 70 Vietnamese alumni.  

  

  “Over the years, many Vietnamese students have studied in New Zealand, and they have become part of a network of influential alumni. These relationships span every sector of Viet Nam business and government,” Mr McPherson said. 

  “Five alumni showcased their businesses and social projects at the event and had the opportunity to discuss their work with Prime Minister Ardern Dave Quach, Hoa Pham, Nhien Le, Van Nguyen, and Ngan Le. Their work spanned sustainable textile manufacturing; a kindergarten that applies values of New Zealand’s early childhood education curriculum, Te Whāriki; mindfulness photography for social development; a tech-enabled platform that supports young people to pursue their study abroad dream; and an innovative agribusiness model for women of ethnic minorities in northern Vietnam.” 

  In recognition of the achievements of alumni and to support them as a community, Prime Minister Ardern  launched a digital badge for Vietnamese alumni, I AM NEW, at the event. 

  Education was on the agenda at a business dialogue on 15 November and a business breakfast on 17 November provided a valuable opportunity to catch up with local institutional partners and agents. 

  The Prime Minister’s visit generated significant media and social media coverage in Viet Nam, and built on an earlier series of targeted events to promote New Zealand education in Viet Nam: 

  • Viet Nam Agent Seminars that enabled numerous New Zealand institutions to connect with education agents in Ha Noi and Ho Chi Minh City on 28 and 31 October, and where agents heard directly from Immigration New Zealand about student visa requirements 
    
    
  • ENZ’s Viet Nam Education Fairs on 29 and 30 October in Ha Noi and Ho Chi Minh City, enabling New Zealand providers to connect directly with prospective students and their families. These fairs generated similar levels of interest to events pre-Covid, and again included an opportunity for students to hear directly from Immigration New Zealand about student visa requirements 
  • Viet Nam School Leaders and Counsellors Meet-ups on 28 and 31 October in Ha Noi and Ho Chi Minh City, which enabled New Zealand tertiary providers to connect with representatives from international and private schools 
    
    
  • Launch of Te Pūkenga at an event that was well attended by education agents in Ho Chi Minh City on 31 October 
    
    
  • Education Workshop on Micro-Credentials in Future-focused Education on 1 November, in association with The MindLab and NZQA.  

  The sector has recognised the opportunities in education with Vietnam. Sector and government agencies’ work so far is helping to raise the profile of New Zealand and the quality of an education delivered by New Zealand.