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Go Overseas scholarship brings student leads
Lisa Futschek, ENZ Regional Director – Americas and Europe, said this is the fourth year that ENZ and Go Overseas have run the US campaign, and decided to launch a pilot scholarship for the European market after seeing the success in the US.
“In the US, the campaign has been particularly valuable to the providers working in-market the last four years – seeing the states where most students apply from, and what areas of study they are interested in, can be a big help to recruitment efforts.”
“We committed to a trial campaign in Europe this year in order to get similar insights for industry working in this region.”
The US campaign had nearly 3,000 students apply, with most coming from California, New York, Florida, Pennsylvania and Illinois. The EU campaign also saw a good response for its first year, receiving some 1,500 applications, with the most students applying from the UK, Spain, Netherlands, Italy, France, Germany and Denmark.
“We’re particularly pleased to see that engagement was really high from the UK and the Netherlands – two countries that we have included in our Europe CAP countries of focus for 2018, and where we will be more actively promoting New Zealand education next year”
Lisa said other great things about the scholarship are its paperless application, the recognisable brand it is building, along with the significant reach achieved by Go Overseas through its extensive study abroad networks.
Six New Zealand institutions have already offered additional scholarships to US students that applied for the Go Overseas scholarship.
“The goal of this scholarship is to get students engaged and excited about New Zealand from the get-go, so even if they don’t win, they will still be invested in studying abroad,” said Lisa.
“While only one winner is selected, participating New Zealand institutions are delivered qualified leads with whom they can actively engage to encourage and incentivise them to enrol anyway.”
The US winner, Joshua Golden, is a marine science major at North Carolina State University and, supported by the $15,000 (USD) scholarship, will spend a semester at the University of Canterbury in 2018.
The EU winner, Thomas Harich from Germany, is currently studying towards a Bachelor of Sport and Recreation at the German Sport University Cologne. With the EUR 12,500 scholarship, he will spend a semester abroad at Auckland University of Technology in 2018.
ENZ and Go Overseas went incognito to surprise the winners in person. Olga Elli, ENZ’s Education Marketing Manager Europe, and Julian Ashby, International Market Manager Americas and Europe, teamed up with Thomas’ family and girlfriend to share the exciting news, surprising him in a café as he was ordering a coffee.
Over in the US, Alanna Dick, ENZ Field Director for North America travelled to North Carolina to surprise Joshua with the news on campus, alongside his friends and parents. Watch the video of his reaction here.
If you have any feedback for ENZ on the Go Overseas New Zealand scholarship campaigns, please contact northamerica@enz.govt.nz and europe@enz.govt.nz.
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Register for China vocational education forum
The forum brings together government agencies, and industry and education leaders in technical and vocational education from New Zealand and China.
The aim is for all those involved to share their experiences in developing training institutions, strengthen collaboration between the two countries, and plan the development of model programmes in the sector.
This is the 6th forum which has been held annually in either China or New Zealand under the auspices of the China-New Zealand Vocational Education and Training Model Programme.
With at least 52 senior leaders from higher vocational education institutions in China set to attend, ENZ Regional Director China & North Asia, Adele Bryant, says the event is a unique opportunity for New Zealand vocational and technical education leaders to demonstrate how their institutions are fostering critical and creative thinking in students.
“With ‘The Entrepreneurial Institution’ theme, this year’s forum is a great platform to showcase New Zealand’s strengths in encouraging innovation and entrepreneurship,” Adele said.
“It’s a fantastic opportunity to share ideas, network and form relationships with leaders from China at a time when they are increasingly looking to New Zealand for solutions.”
A range of leaders in vocational education in New Zealand – from CEOs and International Directors to anyone involved in developing innovation and entrepreneurship strategies at vocational training institutions – are invited to present at the forum.
Registration is limited to 50 delegates from New Zealand, with early bird registrations closing 31 August.
For more information and to register for the symposium, click here.
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