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• BizVenture 4

• Vietnamese alumni promote New Zealand education

  Van Banh, ENZ’s Market Manager for Viet Nam, said this was the first alumni event co-hosted by ENZ and the New Zealand Embassy, and was a great chance to recognise alumni and explore how ENZ can work with them to promote New Zealand education in Viet Nam.

  “Many of them remain champions of New Zealand education offerings, and in Viet Nam, they are very high profile among prospective students. Vietnamese students here really look to speak to our alumni, so it is crucial that ENZ leverages the alumni network to profile New Zealand’s education.”

  “For this reason, we always invite our alumni to attend education fairs to answer enquiries about life and study in New Zealand. Their anecdotes and experience really make an impact on the minds and dreams of prospective students.

  “The alumni themselves see these kinds of events as an excellent opportunity to network and exchange ideas for building up a New Zealand-educated community in Viet Nam.”

  At the event, Wendy Matthews, New Zealand Ambassador to Viet Nam, spoke about the important role of alumni and the value of cultivating long-term global connections.

  

  New Zealand Ambassador to Viet Nam, Wendy Matthews.

  Three alumni in attendance, Phong Ngo (Victoria University of Wellington), Van Nguyen (Otago University) and Thu Trang (Victoria University of Wellington) are giving back by setting up an association for New Zealand alumni in Viet Nam and helping prospective students keen on pursuing education in New Zealand.

  ENZ’s Viet Nam team will be running an Alumni Advocacy Campaign in October/November this year. It will feature Vietnamese alumni’s success stories and will also include ENZ-facilitated workshops and one-on-one consultation sessions for prospective students to learn from alumni.

  Approximately 2,500 Vietnamese students studied in New Zealand in 2017, the majority at university level.

• Future proof campaign

• Overall

• 2223 127 Education New Zealand Quarterly Report October 1 to December 31 2022

• Future Skills campaign photo Soheil

• New Zealand Global Competence Certificate Named Finalist for Two PIEoneer Awards

  The PIEoneer Awards recognise innovation and achievement in global education each year. The New Zealand Global Competence Certificate is a finalist in two categories:  

  • Public / private partnership of the year 
  • Progressive education delivery award.

  A model for delivering global competence education virtually and at scale 

  ENZ, AFS, and Massey University joined forces to deliver global competence education virtually, at a time when students were unable to travel and schools were unable to host international visitors due to the Covid-19 pandemic. 

  The Global Competence Certificate was ideal in this situation, as it develops self-awareness, empathy, critical thinking, cross-cultural communication and flexibility—global skills essential to live, work, and make a real impact around the world. 

  ENZ provided full scholarships to increase access; AFS developed a customised version of their Global Competence Certificate and trained a cadre of qualified facilitators in New Zealand; and Massey educators delivered the New Zealand programme so participants got a taste of the New Zealand teaching style. 

  1,000 learners in 13 countries reached  

  Mixed classes with learners from different countries, provided a rich cultural experience and a chance to connect with peers offshore in a virtual exchange, despite travel restrictions. 

  The nearly 1,000 students and teachers in New Zealand and 13 other countries developed global competence skills they described as “life-changing” and “the best thing in the pandemic.” Ninety-eight percent of the programme attendees said they were ‘very satisfied’ or ‘satisfied’ with the Global Competence Certificate, and 95 percent rated their experience as ‘excellent’ or ‘very good.’ 

  Thanks to the overwhelming success of this programme, the partnership will continue as borders reopen and international travel is back on the agenda, with more than 400 learners benefitting from the New Zealand Global Competence Certificate in 2022. 

  Supporting a nationwide international education strategy  

  This collaborative project directly supports the Government’s International Education Strategy and helps students and teachers develop their cross-cultural skills together with their global peers. 

  “As well as helping to develop the global citizens of tomorrow, this programme demonstrates the reciprocal benefits of international education, giving our rangatahi a chance to learn with high school students from around the world, and giving their offshore peers a chance to learn ‘with’ New Zealand and our unique way of thinking,” says Grant McPherson, ENZ Chief Executive. 

  “Interacting and communicating effectively with people around the world is an important skill. Massey University’s significant experience teaching online, utilising the excellent customised content from AFS and the ongoing support of ENZ, provides a great opportunity for students to gain the knowledge and capabilities they need to live, work and learn in a connected world,” says Tere McGonagle-Daly, Students and Global Engagement, Massey University. 

  The award-winning Global Competence Certificate, developed by AFS Intercultural Programs, is used far beyond New Zealand. As of 2022, it’s used in more than 60 countries with 15,000 learners of different ages and backgrounds.   

  “Educating more young people to become global citizens is mission-critical for our world. At AFS we are committed to ensuring that everyone has access to intercultural learning and can gain skills such as cross-cultural communication, empathy, and conflict resolution to effectively bridge differences,” concludes Daniel Obst, President and CEO of AFS Intercultural Programs. 

  Learn more about the PIEoneer awards and see other finalists here. Winners will be announced on Friday 9 September 2022.

• Languages International

• Around the world

• Major engagement for ENZ’s latest marketing campaign

  ENZ’s first marketing campaign for 2019, New Futures Need New Paths, is focussed on expanding prospective international students’ understanding of New Zealand education and sharpening New Zealand’s brand position.

  Because of this, the campaign has been designed to focus on engaging with target audiences, says Patrick Holden, ENZ’s Digital Media Project Manager.

  “Already, we’ve had more than 21 million engagements with our digital paid media. This has come from 38.9 million viewers who have seen ENZ’s paid advertisements through a number of ad placements.

  “We have seen an increased overall engagement rate of 12.60% compared to 8.43% for the previous Future Proof campaign, which is a great improvement! This is because we have tweaked the style and type of campaign content to that which best engages our student audience, including using new ad placements which uses custom-fit content tailored to different channels.”

  The highest engagement has come from Korea, Germany and Japan. In an online website poll, more than 85% of users say they are ‘very likely’ or ‘somewhat likely’ to consider New Zealand as a study destination.

  “While engagement is the campaign’s primary objective, we’re also achieving secondary objectives such as attracting new database leads, as a high volume of our audience are also engaging with our campaign landing page to find out more about studying in New Zealand,” said Patrick.

  The campaign has been integrated with ENZ’s social audiences too. So far, the engagement has been positive.

   

   A screenshot from the Study in New Zealand Facebook page.

   

  Thank you to all our industry partners for collaborating with us on this campaign, in particular by sourcing talent.

  The campaign will run until the end of May.