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  • brazil market update 4

  • LINK Symposium connects academics

    The second iteration of the LINK Symposium was held on 27 and 28 November. It was originally slated to take place in São Paulo, but was moved online in response to COVID-19.

    LINK invited art and design practitioners to be inspired by research methodologies that centre their practice. Presenters demonstrated the potential of their practical frameworks in a range of design topics, including emergent design, design education, and Pacific-Atlantic design.

    AUT Programme Leader for Communication Design, Prof Marcos Mortensen Steagall, said “the LINK symposium promotes opportunities for academics from Brazil and New Zealand not only to expand their knowledge about state-of-the-art practice-oriented methodologies in design research, but also to establish networks of collaboration and partnerships. For instance, Brazil can benefit from the way New Zealand incorporates Māori knowledge in their research practices, acknowledging their native traditions.

    “New Zealand can learn and benefit from top-level production practices and Brazil's over 150 million users in the gaming market. It starts with academic interests that can potentially be expanded into business opportunities.”

    University Anhembi Morumbi Prof Sergio Nesteriuk, who specialises in game design with interests in animation, film and transmedia, said: “The event exceeded all our expectations both for the quantity, quality and diversity of works presented, as well as for the exchange and engagement of all participants.

    “We were also honoured to have Education New Zealand's support on this issue. This allows us to project new growth for the event next year, consolidating it as one of the main ones in this area worldwide.”

    ENZ Director of Education - Brazil, Ana Azevedo, spoke at the opening.

    “This is a significant development for the academic relations between Brazil and New Zealand and it is very positive to see it happening in areas that are so valuable to our cultures like Art and Design.

    “New Zealand and Brazil have many shared research interests, including an affinity for practice-based modes of enquiry and pedagogy. I am very pleased that the LINK Symposiums have carved out a niche for Brazilian and New Zealand academics to connect,” she said. 

    International academic cooperation is aligned with the goals of the IES and can bring mutual benefits to New Zealand and partners around the world, developing better solutions for common challenges. Education New Zealand has supported other international cooperation activities as the Tripartite Partnership Fund with China and the joint call for research mobility with the São Paulo Research Foundation in Brazil (FAPESP).

  • PUC fair

  • 2020 Jan Feb2

  • Karen Rolleston3

  • Dr Sissons 2

  • Raising the profile of NZ’s PTEs with China education agents

    In China, large education agencies play an important role in raising the awareness of a New Zealand education to prospective students and their families. For this reason, 10 director-level representatives from the largest Chinese agencies were invited to join a Famil tour by Education New Zealand Manapou ki te Ao (ENZ) to demonstrate in person how New Zealand offers a modern, high quality and sophisticated learning environment for Chinese students.  

    In early May, the group visited education providers in Dunedin, Invercargill, and Auckland with a full and varied programme including visits to high schools, a primary school, universities, institutes of skills and technology, and private training establishments. There were also several cultural and tourism activities planned as well as networking events with economic development agencies, private training establishments and English language schools.  

    A key part of the Famil was the networking function held at the end of the week of activities at Media Design School in Auckland, providing a platform for New Zealand’s Private Training Establishments (PTEs) and English Language Schools (ELS) to engage directly with the visiting agents. Representatives from 24 providers from Auckland, Christchurch and New Plymouth attended the event.   

    ENZ’s General Manager Māori, Ed Tuari, welcomes the guests to Media Design School with a mihi and welcome.

    The event included opening remarks by ENZ’s General Manager Sector Engagement and Innovation, Wendy Kerr, who reiterated to the education agents that New Zealand’s PTEs and ELS play a vital role in New Zealand’s international education ecosystem.  

    “Our PTEs and ELS are renowned for their innovative programs, real world and practical approach and strong commitment to student success and employability.  

    These institutions equip students with the skills and knowledge needed to thrive as global citizens in today’s interconnected world.” 

    ENZ’S General Manager Sector Engagement and Innovation.

    On behalf of ENZ, Wendy also expressed her appreciation to the agents for their ongoing collaboration and support, saying that the agents’ promotion of New Zealand PTEs and ELS opens doors for Chinese students to access world-class education and invaluable international experiences. 

    A panel discussion took place, focusing on the opportunities and challenges in the China market, featuring three directors moderated by Ruth Cooper, Country Director New Zealand of Media Design School and QTI co-Chair.  

    During the panel discussion, the agents suggested that providers could enhance their promotion efforts in China by highlighting employment opportunities and utilising Chinese social media to share the most up-to-date information. 

    Ruth Cooper, Country Director New Zealand of Media Design School and QTI co-Chair (left) facilitates a panel discussion on the opportunities and challenges in the China education market.

     

    With the formalities out of the way, our education providers had the opportunity to mix and mingle with the education agents.

     

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