Search
Showing 10 of 7339 results
- Senior Advisor Governance and Ministerials Position Description September 2016
-
Around the world in five
AUSTRALIA
Australia to consider July entry for international students
International students may be the first cohort of international travellers that will be exempt from Australia’s current travel ban according to the latest three-step process for exiting lockdown that PM Scott Morrison has outlined.
GLOBAL
Early lessons from moving ELT online: start with what makes your school special
Students – and agents as well – are now faced with a wide range of new online language programmes, and are still measuring the quality of instruction and student experience on offer.
CANADA
Canada: new flexible post-grad work rules
Canada’s government has announced “flexible” post-graduation work permit rules for international students studying at a distance, while individual institutions have introduced millions of dollars in support funds to help students struggling financially as a response to Covid-19.
JAPAN
COVID-19 hits student finances, amid calls for wider reforms
Many students in Japan have been forced to give up university studies for financial reasons, after the country’s coronavirus emergency and lockdown resulted in the loss of part-time jobs and problems with family income.
CHINA
China's top universities cancel entrance exams for overseas students
Universities in China have begun canceling entrance examinations for overseas students, citing coronavirus concerns, as the central city of Wuhan reported a new cluster of cases for the first time since its lockdown was lifted.
-
Creating a China-first digital ecosystem
Western websites and social media platforms have issues with accessibility, performance and loading speed in China, so ENZ has had to create bespoke digital technology to share the New Zealand education story with Chinese students.
ENZ carried out focus groups with Chinese international students to gather insights while designing the website to ensure it met the needs of a Chinese audience.
Its new website has a China domain name (.cn), has been search engine-optimised and is tracked with Baidu analytics (China’s equivalent of Google).
The site has also been integrated with ENZ’s database marketing system, enabling ENZ to follow up leads and capture marketing data. Having a .cn domain name enables ENZ to run a marketing campaign to boost its search rankings in Baidu.
The site works strategically with ENZ’s account on WeChat, China’s most popular social media app with more than one billion users.
ENZ has had an account on WeChat since 2014, and now has more than 53,000 followers.
In October last year, ENZ brought My StudyNZ to WeChat. My StudyNZ provides personalised study matches for international students exploring study in New Zealand.
Three-quarters of people using My StudyNZ on WeChat browse their study matches for almost two minutes, which is a good level of engagement.
Students using My StudyNZ in China are more likely to fund their own studies than students globally (76% compared to 33%) and more likely to have tuition budgets of more than $30,000 (30% compared to 15%). Ten percent are interested in studying at a school, compared to 3% of students globally, which illustrates the high value of this market.
ENZ’s International Social Engagement Specialist, Nicole Baird, said ENZ has a frequent calendar of social media posts to engage with its WeChat audience.
“We are also increasing our capabilities to segment our WeChat audience to direct content specific to each follower’s needs,” Nicole said.
ENZ’s Digital Programme Manager, Lucia Alarcon, said ENZ’s bigger and more robust ecosystem offers useful insights to help inform its marketing strategy.
“We are able to strengthen and increase our data capabilities and gain insights to inform our marketing decisions.”
Visit the China site here. Read more about My StudyNZ on WeChat here, or take a look at it by searching for its official Chinese name on WeChat (新西兰留学规划) or by scanning this QR code:
-
Around the world in five
GLOBAL
QS 50 Under 50 highlights competitiveness in global higher education
In a global race to cater for a growing student population and demand for better provision, Asia is a world leader for young outstanding institutions, according to the latest QS Top 50 Under 50 2020 Ranking.
EUROPE
First 17 European Universities’ alliances announced
The European Commission has announced the first 17 projects that will receive funding for a three-year pilot under the European Universities Initiative funded by the Erasmus+ programme.
GLOBAL
How international students use digital and social media to plan study abroad
Institution websites are the most useful tool for international students planning study abroad, while social media channels offer a “sneak peek” of the student experience, according to the 2019 QS International Student Survey.
ASIA
Asia Pacific’s most innovative universities for 2019
South Korea’s Seoul National University tops Reuters’ ranking of Asia Pacific’s Most Innovative Universities, a list that identifies and ranks the educational institutions doing the most to advance science, invent new technologies and power new markets and industries.
GLOBAL
What do international graduates need to compete locally?
The number of people from non-English-speaking countries moving to English-speaking countries for study continues to boom.
- pmsa card
- Whakatipu 3
- ENZ quarterly report 1 April to 30 June 2023
- AgentLab
- 18222456 1306214609486741 6591937241734795619 n3
-
From the CE: The next phase
One of the first projects to be discussed in the early days of lockdown, the Future Focus Programme, was launched last week.
The programme has reallocated $1.2 million of our existing funding to provide our sector peak bodies with the support to reimagine international education in a post COVID-19 world. ENZ has already approved funding for two peak bodies.
Initially, funding will assist peak bodies in developing an innovation plan with their sub-sector. Once planning is complete, funding may also be provided to support the introduction of innovation projects.
ENZ’s Industry Team will work in close contact with the sector on the programme, and although it’s a little while away, I’m looking forward to seeing what creative initiatives come out of it.
Since my last update, we have also stood up an internal group who will be charged with preparing and planning for ENZ’s role in any possible relaxation of border controls for international students.
This group will work with other Government agencies and representatives from the international education community to develop an understanding of what the challenges are in reducing border restrictions and implementing strict quarantine requirements, as well as how the sector can prepare.
We are aware that some international students are experiencing unusual hardship because of changes to their personal circumstances due to the global impacts of COVID-19. The Government has established a hardship grant fund for international students to address urgent, temporary needs, which ENZ will administer.
The $1 million fund is designed to meet emergency, temporary needs, and must be both applied for and administered by either an education provider or a community group. You can find out more information on the ENZ website, International Student Hardship Grant Fund. Applications opened yesterday.
I would like to finish with a whakataukī that has been in high rotation around ENZ.
He waka eke noa (we’re all in this together).
Ngā mihi,
Grant McPherson
Chief Executive
Education New Zealand Manapou ki te Ao
