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• ISANA NZ – COVID-19 Update

  Catch-up cafés

  ISANA NZ is offering members and friends the chance to catch up and discuss the issues they are facing.

  We have a weekly Zoom networking opportunity on Wednesday mornings from 11am. Join special guests each week including officials from ENZ, MoE, NZQA and INZ. MoE is providing responses to concerns and questions raised by the weekly events.

  Register here for this week’s Catch-up Café, or through our Events tab on the website for upcoming Cafes. Please go to our Good Ideas and Responses page to learn more and access previous Café notes and responses.

  Each week, the general Q&A starts at 11am, and special guests are introduced at 11:30am. Email contact@isana.nz to forward any questions ahead of a session.

  Looking Ahead webinar series

  ISANA NZ is pleased to announce our International education: Looking ahead webinar series.

  This series includes professional standards and self-care, enabling international student integration and work readiness, responding to racism and supporting online learning. Keep an eye out in ISANA NZ mailouts, our website and social media platforms for details of our up-coming webinars.

  Feel Good Friday 

  ISANA NZ would like to acknowledge members who are going above and beyond the call of duty.

  Every fortnight on a Friday we would like to acknowledge these wonderful people through our social media channels and give them a chance to go in a draw for a $100 gift voucher to be drawn later in the year. Please send an 100-word explanation as to why you would like to nominate your colleague and also the logo of your institute (optional) to contact@isana.nz

• Innovative ENZ universities’ partnership a key part of sector’s COVID-19 recovery and rebuild

  Education New Zealand and New Zealand’s eight universities have announced a new partnership with UK-based qualifications provider the University Consortium (NCUK) that will allow students from more than 30 countries to begin a New Zealand university qualification without leaving home.

  The partnership will play an important role in implementing the Government’s COVID-19 Strategic Recovery Plan for International Education.

  ENZ Chief Executive Grant McPherson said the Pathway initiative is key to the shift in New Zealand’s international education approach that will make the sector more resilient over the next few years.

  “It is a tangible demonstration of New Zealand providing flexible and diverse education options for students that will enhance sector’s resilience and sustainability in the face of global change,” Grant said.

  This agreement is part of a broader ENZ Global New Zealand Education Pathways initiative, through which ENZ is extending its activities to enable students to connect with blended, online, digital and full qualification study options. 

  In support of this initiative, ENZ has extended its Study in New Zealand website to enable all New Zealand quality-assured education providers to add global delivery sites over time, where students undertake learning for a qualification offshore.

  The pathways initiative enables international students to begin study in their home countries towards Bachelor’s and Master’s degrees at any of New Zealand’s eight universities. It leverages NCUK’s quality-assured global network of 81 recognised Study Centres.

  Students commencing the pathway in 2021 could start their study either online or in New Zealand, in 2022 or 2023, once they complete one of three relevant NCUK pathway qualifications – a one-year international foundation year programme to enter an undergraduate degree in New Zealand; or a one-year international year one programme, equivalent to one year’s study towards a business or engineering Bachelor’s degree; or a pre-Master’s programme towards a Master’s degree in New Zealand. 

  All New Zealand universities are supporting this latest partnership, committing at least $300,000 per annum across the sector in dedicated NCUK scholarships. Universities New Zealand has recognised the NCUK Foundation Year programme as being equivalent to University Entrance.

  Universities New Zealand Chief Executive Chris Whelan said New Zealand’s universities were committed to developing innovative solutions that connect New Zealand to students globally.

  “The partnership will give students flexibility to work towards New Zealand university undergraduate and postgraduate qualifications while borders are closed.

  “International education is a critical component of building the quality of our education offering – specifically in areas such as research and development. The ‘team New Zealand’ approach taken by our universities will enable us to better attract students who are sought after by universities all over the world,” Whelan said.

  ENZ General Manager – Partnerships and Marketing, Paul Irwin, said the initiative also has strong potential to be extended across the wider New Zealand education sector.

  “This has great potential to be developed for the wider New Zealand education sector with diverse study options such as new blended, online, digital and full qualifications.”

  NCUK Study Centres will start promoting pathway qualifications to study at New Zealand universities from December for the next cohort intake in March 2021. 

  The offshore pathways initiative has involved nearly all ENZ’s teams - both onshore and offshore – including International, Industry, Marketing (Digital and Brand) and Communications.

  The Pathways partnership will help develop a pipeline of international students to study in New Zealand when the time is right. The partnership is part of the Government’s Recovery Plan for international education, which invests $10 million over three years towards innovative products and modes of education delivery that will enable the international education sector to not only recover from the shock of COVID-19, but transform to a more diversified, sustainable future state.

  Further information on the New Zealand Global Education Pathways initiative can be found at http://studyinnewzealand.govt.nz/global-pathways.

• From the CE: Farewell to 2020

  2020 has been both the longest and shortest year of my life. It seems like no time ago we were discussing how we could get large numbers of students into New Zealand in time for semester one. Then we were in the midst of a global pandemic.

  New Zealand study providers have been admirable in their response. I applaud the way they have ensured that international students in their care have had the information, care and support they needed, especially through lockdown.

  Universities, schools and polytechnics, English language schools and private training providers have all moved incredibly quickly. Lectures, classes and assessments were moved online almost overnight.

  We heard of fantastic stories of staff members going above and beyond, like that of assistant principal of Havelock North High School, Jamie Kitchin. Jamie opened his home to student Lucas, who arrived in the country just in time for the first term of the year.

  In addition, providers and their peak bodies have been a key part of a sector-wide approach – made up of student associations, private and public providers, government agencies and not-for-profit organisations – to respond to the strategic, operational, and pastoral care issues we have faced. Hours have been spent together on Zoom discussing pragmatic responses, like the $1 million Student Hardship Fund and the pastoral care issues around repatriating international students.

  I also want to acknowledge education agents both offshore and onshore, who have been instrumental in supporting students and their families and ensuring they were safe and well.

  The challenges of 2020 have demonstrated the high calibre of international education in New Zealand.

  At Education New Zealand, we also had to rip up our plans for the year and start again.

  The 2018 New Zealand International Education Strategy had signalled that change was needed and the sector had to become more sustainable and diverse. The pandemic has accelerated that.

  Now, we are guided not only by the strategy, but by the Recovery Plan for international education, with a focus on keeping the New Zealand education brand alive, seeding innovation within the sector, strengthening the system and building on our international relationships.

  To date, the most advanced workstream within the plan is the retention of students. You can read about that elsewhere in this issue of E-News.

  Elsewhere, ENZ teams around the globe have been engaging with our offshore stakeholders through virtual events, seminars and workshops in support of our new work plan. While travel remains restricted, we’ve found that maintaining those person-to-person relationships are more important than ever.

  We’ve launched two brand campaigns (in the UK, Indonesia, Vietnam and China), to keep New Zealand alive in hearts and minds of prospective students. These campaigns have been our most successful to date. The third campaign, Tū Ngātahi, calls on New Zealanders to support international students currently in the country.

  And that’s only the beginning. I would like to echo the Minister in saying that we hope to see increased strength, resilience and innovation within international education going into 2021. The international education sector will not only weather this storm, but build back stronger.

  Make sure you take time out to enjoy with your family and friends. See you in the new year.

  Ehara taku toa I te toa takitahi, engari he toa takitini.

  My strength is not that of a single warrior but that of many.

  Ngā mihi,

  Grant McPherson

  Chief Executive Education New Zealand Manapou ki te Ao

• Entries open for New Zealand India Sports Scholarships
  “With New Zealand co-hosting the Cricket World Cup next year, a sport that Indians are especially enthusiastic about, this scholarship will raise awareness of New Zealand expertise in sport,” Minister for Tertiary Education, Skills and Employment Steven Joyce says.
   
  “India has one of the world’s largest economies and total trade with New Zealand currently exceeds $1 billion per year. The Government is focused on developing our relationship with India further so that it becomes a core trade, economic and political partner for New Zealand.
   
  “Education is a key part of this activity, with Indian students making up the second largest and fastest growing source of international students to New Zealand.”
   
  Mr Joyce says the scholarship programme is one of several activities underway to deepen New Zealand’s education relationship with India following a steady flow of Ministerial visits over the last few years.
   
  “Many of these initiatives have a focus on increasing the quality and level of qualifications studied by Indian students here.”
   
  The New Zealand India Sports Scholarships are open to Indian citizens enrolling to study bachelor or postgraduate qualifications in New Zealand beginning in 2015. Successful recipients will have their tuition fees funded for the first year of full-time study and also receive some support for living costs.
   
  As a country with an envious track record in sport and a top quality education system, New Zealand is well placed to offer courses in sports related fields such as sport management, coaching, sports nutrition and exercise science. 
   
  Not only will qualifications in this field help Indian students gain rewarding careers for themselves, they will also serve the ambitions of both sporting nations.
  New Zealand is committed to the New Zealand-India Prime Ministers’ Education Initiative and sporting education links are a valuable stream for continued engagement with India.
   
  The New Zealand India Sports Scholarships are a partnership between Education New Zealand and the New Zealand Ministry of Foreign Affairs.

• Positive trends signal growth

  "While the effects of increasing competition linger, hard work by many across the industry is turning the tide," says ENZ Chief Executive Grant McPherson.

  Overall, there were 97,283 international students enrolled at a New Zealand education provider in 2013 – 1.8 per cent less than in 2012.

  "This figure is the result of a really hard start to 2013, where from January to April numbers were 5 per cent down on 2012.  Growth since then helped offset some of the decline; from May to December student numbers increased by 4 per cent on the same period in 2012."

  "There’s no doubt numbers do vary sector by sector and market by market, but I’m confident we’re at a point where they’re heading in the right direction. As an indicator for this year, total student visas approved from January to March 2014 are up 22 per cent on 2013," says Grant. 

  Highlights from the report include growth in students from China and India, with both countries increasing by 3 per cent on 2012.

  "These are countries where ENZ has made a significant investment. This investment is reflected in increasing awareness of New Zealand education – our brand awareness is trending up in China and India and preference for New Zealand as a study destination is level with Australia. We’re starting to get noticed, although we’re still well behind UK and USA.

  "In Japan, where enrolments grew 7 per cent between 2012 and 2013, we have also seen our consideration levels increase from 33 to 39 per cent."

  In conjunction with the snapshot report, the Government released another report – the Business Growth Agenda Leadership Statement for International Education Progress Update. 

  The report sets out progress, since 2011, in achieving the goals of the Leadership Statement for International Education. It outlines key actions by government, and ongoing work to support the growth of international education.

  "International education is New Zealand’s fifth largest export industry, contributing $2.6 billion to the New Zealand economy annually, and building links of lasting benefit to our communities."

  "As an industry, we are working together in many ways to increase that contribution. For example, with more than 1,200 people now subscribed to The Brand Lab we’re telling a unified education story internationally. This can only strengthen our brand as a country, paving the way for providers to promote the distinctive strengths of your region and institution."

• From the Chief Executive: Take a new look at a New Zealand education

  Kia ora koutou,

  I’m excited to share Education New Zealand’s new global brand campaign – “Take a new look at a New Zealand education.”

  The brand campaign is designed to ensure that a New Zealand education remains a highly desirable one.

  The campaign promotes our international education sector and the audience includes students around the world who want to explore new, flexible study options.

  In other words, it’s a move from Study in New Zealand to Study with New Zealand – a broader idea that draws together all our onshore options with online, offshore, pathway and blended learning.

  The campaign is crucial to the evolution of our New Zealand education brand, as we move towards reconnecting with the world.

  It’s one of the keys to the Strategic Recovery Plan for International Education, which aims to diversify New Zealand’s education offerings and create a resilient international education sector.

  Over November and December 2021, the first phase of the campaign will position New Zealand as a global education provider – one that students can choose to study with from anywhere in the world.

  The video-led campaign targets all our markets using a robust email strategy. It is underway in most markets now and will be rolled out in China over the next few weeks. Watch the campaign video here.

  ENZ has also produced new creative materials for education providers to use in their own promotions and marketing activity. I am really pleased to see how these materials – brand messages, photographs and video – reflect the shift to the Study with New Zealand message.

  All brand and campaign materials are available to you on this ENZ Brand Lab link. Please use them in your work and encourage our education agent partners to do the same.

  Our digital platforms will also be evolving to reflect the shift to the Study with New Zealand message.

  I’m grateful to our education providers, who worked with us on this project. It was great to develop this campaign in consultation with people from the sector and to meet their request for unified marketing and messaging for New Zealand education.

  He moana pukepuke e ekengia e te waka
  A choppy sea can be navigated by a waka

  Grant McPherson
  Chief Executive, Education New Zealand Manapou ki te Ao

• Kiwi innovation shines in the Expo Hall

  To expand US perceptions of New Zealand beyond tourism and adventure, New Zealand’s presence at NAFSA showcased Kiwi innovation and creativity, with the campaign line New Ideas Grow Better Here.

  Thirteen New Zealand institutions, including all eight universities, featured on the New Zealand pavilion. Each chose a creative or innovative student project to highlight, ranging from a fully recyclable electric car to New Zealand’s first virtual reality movie. The projects were shown on the pavilion and printed in ENZ’s NAFSA guide book which was handed out to all conference delegates.

  Kaylee noticed that innovation was a key word for a number of countries. 

  “India, Ireland, Portugal, Europe, Malaysia and Germany all included taglines about innovation on their booths – but their storytelling wasn’t as compelling as our own.

  “By using real student stories, we were able to communicate ‘innovation’ in a more authentic way and really bring the messaging to life – we showed how students in New Zealand ‘Think New’.”

  

  Kaylee said touring the NAFSA Expo Hall was a great opportunity to consider New Zealand’s education offering.

  “Visiting other booths gave us a sense of competitor country education branding and messaging, which is important for understanding how we can uniquely position the New Zealand education story.

  “It’s difficult not to sound biased but the New Zealand pavilion had the most brand personality, and stood out above the other country booths in terms of impact, thanks to our strong and unified presence.

  “A number of conference delegates said New Zealand set the bar high!”

  Other country taglines at NAFSA were:
  Spain: “Education, Our Art”
  Israel: “Jumpstart your Future”
  Germany: “Land of Ideas”
  Poland: “Study and be successful”
  Russia: “Learn from everyone, copy nobody”
  Ireland: “The warmest of welcomes”
  Canada: “A world of possibilities”

  

  Clockwise from top left: Australia’s pavilion, Canada’s pavilion, Spain’s pavilion and Japan's pavilion.

• Around the world in five

  GLOBAL

  Becoming a global citizen – The power of an arts and social sciences degree

  Computers may have speed, precision and data on their side, but how about creativity?

  Read more

  US

  Bill aims to keep international student STEM talent in the US

  Four senators have introduced a bill to remove “unfair barriers” for science, technology, engineering and mathematics (STEM) educated international students who want to work in the United States after completing their advanced degrees.

  Read more

  CHINA

  Safety as crucial as rankings for study abroad

  Students from China are as concerned about the safety of a study destination as they are about its education quality, according to the latest Beijing Overseas Study Service Association report.

  Read more

  JAPAN

  New policy allows international students to launch businesses

  International students in Japan can now apply for a special visa that will let them launch a business, a government measure that will be part of a new growth strategy for the country.

  Read more

  INDIA

  Why the number of Indian students going to Britain is rising again

  Post-Brexit, a number of UK government-led policies are making it easier for international students from India to choose postgraduate study in the UK.

  Read more

• NZ education making headlines across Asia

  Key coverage since then has included feature articles in target publications in China, India, Malaysia, Indonesia, Viet Nam, Thailand and the Philippines.

  "Carving a name for themselves in the land of Kiwis”, “Open spaces, open hearts invite ASEAN minds to think new” and “Engineering options in New Zealand” – these are just a few recent headlines about New Zealand education featuring in media across Asia.

  From March to June, 21 media from seven target markets visited 20 different education providers throughout the country on Education New Zealand’s visiting media programme.Key coverage since then has included feature articles in target publications in China, India, Malaysia, Indonesia, Viet Nam, Thailand and the Philippines.“ENZ invites overseas media to visit New Zealand to report on our world-class education experience – filming, writing, blogging and tweeting about their experiences,” says John Goulter, General Manager, Government and Partners.“ENZ developed programmes that saw the journalists visit a wide range of education providers from across all sectors and get a real taste of New Zealand’s education strengths most relevant to their audiences.”“The impressions these visiting journalists form, and the coverage they give New Zealand as a result, relies on the rich experiences they have and the engaging students they meet. Thank you to those involved earlier this year for the effort and time you invested in delivering a great experience.”

  Highlights include:

  • A two-page feature on the front of the ‘Learning’ section of the Philippine Daily Inquirer. “Open spaces, open hearts encourage ASEAN students to ‘think new’” reached over 2.7 milion readers through the stories
  • of two students studying IT and cooking. The article compared New Zealand’s work-relevant programmes, choice of subjects, strengths in niche areas such as Computer Science with those offered in the Philippines, and praised New Zealand’s diversity and equality.
  • A story on New Zealand’s rising prominence as a high-quality, value-for-money destination for international students, published in the Bangkok Post as part of an ASEAN 40 visit to celebrate four decades of diplomatic relations between New Zealand and ASEAN nations. The newspaper has a daily circulation of 75,000. You can read the story here.
  • Multiple-page features in Malaysian newspapers the New Straits Times (average daily readership 240,000), Sin Chew Daily (500,000 readers) ande  Berita Harian (983,000 readers). Articles highlighted New Zealand’s strengths in a variety of subject areas, the student experience in NZ, and qualifications that equip students with work-ready skills.
  • Full-page features in India pointing out the advantages of studying media design and hospitality and adventure tourism in New Zealand (New Indian Express, circulation 335,616).
  • One-page profiles on each New Zealand university in the Indonesian youth magazine High End Teen, which reaches a targeted youth audience aged 13 to 18. Each profile highlighted the university’s distinctive strengths and included a student profile.

• New Zealand Cracks Top Five Preferred Overseas Study Destinations for China’s Wealthy

  Rupert Hoogewerf, Founder, Chairman and Chief Researcher of the Hurun Report, noted “New Zealand breaking into the ‘Big 5’ shows how far it has come to building a global education programme, attracting many of China’s most successful families to send their children to study there.  With 80% of these families now looking to send their children to study overseas, New Zealand’s all-round education system is able to compete at the very highest levels in the world”.

  ENZ received a “Best of the Best” award for this achievement.  The awards are based on the annual Chinese Luxury Consumer Survey (CLCS), now in its 11th year.  Between September and November 2014 the Hurun Report surveyed 376 Chinese individuals with at least CNY 10 million (NZD 2 million) personal wealth.  62% surveyed were from the first tier cities of Shanghai, Beijing, Shenzhen and Guangzhou.

  Those surveyed were asked, “what is your preferred overseas study destination?”.  New Zealand followed the US, UK, Australia, and Canada (out of 12 countries), and edged out Switzerland, a popular education destination with the world’s wealthy.   

  “This recognition hasn’t come about by accident”, said Regional Director Alexandra Grace.  “We have made a deliberate effort to connect with the Hurun Report’s readership, and to showcase that New Zealand education is something to which to aspire.  We have done this in various ways, including through Hurun media interviews with our Prime Minister, Hon Steven Joyce, and with leaders such as Auckland Mayor, Len Brown.  The messaging in all has been consistent: New Zealand offers high quality, personalised education in a world-class environment.  Our education system fosters creativity and innovation; ideas are born in our country.  And future leaders across all sectors are developed in our country”.

  This isn’t the only award won recently by ENZ’s China Team.  “We had a very successful year on the awards and recognition front in China last year”, said Alex.  “We are off to a good start this year by also being awarded an “international partner award” from the China Education Association for International Exchange”.