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  • Impact of demonetisation on Indian student recruitment

    The government has implemented a deadline of 30 December for people to exchange the old currency notes at banks.

    In the student recruitment market, key impacts have already been felt:

    • There are maximum daily limits for banks to exchange money, which is creating delays in student loan processing for international students, and in Immigration New Zealand’s (INZ) ability to verify financial documents and process visas.
    • Study abroad has become more expensive but conversely, New Zealand has become relatively more cost effective as the Indian rupee has dropped more against the Euro and USD than the NZD and AUD.

    Longer term, the supply of ‘grey money’ to finance significant purchases will be reduced, including for education. This may impact study abroad numbers. However, student loan costs may fall as a reduction in overall money supply (some grey money will not be exchanged) will reduce loan interest rates and inflation. It’s too soon to tell the significance of these impacts, but it’s more likely that rural and agricultural cash-based regions such as the Punjab will be affected.

    ENZ’s Regional Director South, Southeast Asia and the Middle East, John Laxon, said the repercussions of this change are still playing out.

    “The changes are likely to result in some delays in Indian student applications over the next few months for all countries, while any significant longer-term impacts are still to be worked through,” said Mr Laxon.

    “We have provided an update to education agents to keep them informed of New Zealand’s student visa approach. We will monitor visa numbers with INZ and keep education providers updated,” added Laxon. 

  • One million reasons to follow Study in New Zealand

    The SiNZ social media community includes Facebook, Twitter, Weibo, WeChat, Instagram and Snapchat.

    Olivia Silverwood, ENZ’s International Social Communities Manager, said while the one million milestone is a big achievement, the engagement from followers is just as good a reason to celebrate.

    “In the education sector, even 1% engagement is seen as successful. Over the past 12 months, we have seen an average 8% engagement with Study in New Zealand’s social media content,” said Olivia.

    “We know our followers are engaged and enthusiastic about New Zealand education and it’s positive to see results reflect this.”

    Engagement is a measure of how users interact with content, such as sharing a Facebook post, retweeting a tweet, ‘favourite’ an Instagram image or clicking a link to a website. Social media engagement is an important metric as it indicates how effective content is.

    To further measure the effectiveness of the social media activity, Olivia has benchmarked the SiNZ Facebook, Twitter and Instagram accounts against competitors, including Study in Australia, Study in the UK, Education in Ireland, Study Melbourne, Study in Canada and Study in the States.

    “SiNZ consistently outranks all competitors’ Facebook and Instagram pages in terms of followers, follower growth, reach and engagement,” said Olivia.

    “Our Twitter pages also outrank competitors in all areas except followers, where we are second to Education in Ireland.

    “This is a fantastic space to be in and we aim to stay at the top.”

    Olivia added that SiNZ wouldn’t have been able to achieve these great results without the student stories from institutions.

    “There’s always an opportunity to collaborate more with our institutions’ social media team members,” she said.

    If you’re interested in joining a social media working group, please email social@enz.govt.nz.

    In the meantime, keep an eye on the SiNZ Facebook page to see how the milestone is being celebrated. 

  • India communications campaign wins top honours at PRWeek Awards Asia 2015

    The awards, in their 14th year, are among the most prominent and competitive ones in the region. Organised by Haymarket Media Ltd, they celebrate the most inspired and successful campaigns, companies and individuals in the Asia-Pacific communications industry.

    The integrated campaign developed by ENZ’s India team along with support from industry partners created new ways of engaging with Indian students to study in the country’s institutions. ENZ used a combination of public affairs, public relations, advertising, consumer promotions and digital amplification, to highlight its offerings to the Indian student market. Initiatives introduced by ENZ in India were supported by NZ Inc. agencies and ENZ’s India PR agency partner Genesis B-M.

    Speaking about the awards, Ziena Jalil, Regional Director – South and South East Asia, Education New Zealand said, “We are delighted with this recognition. It is a privilege to be considered for these awards with the likes of the UN Foundation and  USAID and emerge winners.”

    The PR Week Awards complete a hat-trick for the India PR campaign, following its win at the Public Affairs Asia Gold Standard Awards in November last year.

    “Industry recognition is a great validation of what we have tried to achieve in terms of raising New Zealand’s profile as a quality student destination and education business partner in India,” says Ziena.

    To learn more about the India PR campaign email: india@enz.govt.nz

  • Attracting PhD students to New Zealand

    The PhD page highlights the initiatives that have given New Zealand an international marketing advantage in attracting PhD students from around the world.

    The page promotes the five key benefits of studying for a PhD here. International PhD students:

    1. pay the same fees as domestic students
    2. can enrol their children as domestic students in our state schools
    3. can work full-time
    4. are able to apply for a 12-month post-study work visa after graduating
    5. entitle their partners to apply for an open work visa.   

    Students can check out the page to find out how our PhD programmes are structured, discover the career benefits of studying for a PhD in New Zealand, read case studies from current international students and learn how to apply – there are links to the PhD areas of each university’s website.

    Vietnamese student Tan Duc Do, for instance, decided to study undertake a PhD in Mathematics at the University of Auckland because of the inspiring teaching of his supervisor.

    “Most of the lecturers here are working mathematicians, so they can give insight and inspiration into the subject,” says Tan.

    For Jeffery Garae, a student from Vanuatu, the major attraction of studying Cyber Security in New Zealand was that international PhD students pay the same fees as local students.

    “I was looking at doing a Masters here and when I read about the PhD fees I thought, ‘Whoa – that’s an even better advantage,’” says Jeffery.

    The new PhD page also shines a spotlight on the academic and research performance of New Zealand universities, and on the wide range of subjects available for doctoral research.

  • Consultation on NCEA offshore delivery

    The proposal would close a legislative loophole which allows private schools and tertiary education providers to award NCEA offshore.

    Exceptions would be made to allow the continued awarding of NCEA through Te Aho o Te Kura Pounamu for domestic students based offshore, and where government relationships exist to support it (such as in the Cook Islands and Niue). Where tertiary education providers are awarding standards that lead to other qualifications as well as NCEA, they will continue to be able to award standards leading to those other qualifications. 

    As NCEA has been developed for a New Zealand context, it is not readily transferable internationally. Therefore, awarding NCEA for study done overseas would present difficulties in moderation and quality assurance, which could create risks to the quality and international credibility of NCEA qualifications.

    The Ministry would like to hear your views on this proposal.

    Click here to download the NCEA Consultation Document.

    To have your say, email your submission to legislation.consultation@education.govt.nz

    Consultation closes 14 June 2019.

     

  • Building online brand ambassadors

    In June this year, to make sure we were getting the best out of our social media we merged 11 local Facebook pages into one global Facebook page – www.facebook.com/studyinnewzealand

    This move was important to both grow our online community of brand ambassadors and deliver a consistent global message to prospective students.

    At the time of the merge, our Facebook community had 120,679 ‘likes’. The global page has well and truly surpassed all our initial goals, rocketing to 268,300 fans in just five months. On average we reach 3 million fans a week, including 80,000 engaged fans each week.

    Breaking it down, our Facebook audience is 45 percent female, 55 percent male and is aged between 18 and 24. Our largest audience is in India followed by Thailand, Brazil, Malaysia and Colombia.

    Compared to competitor countries, Study in New Zealand is performing very strongly with more ‘likes’ than Australia, Canada and the UK – we just have the USA to catch.

    In recent weeks our global community manager has noticed a significant shift in the conversation among prospective students on Facebook. When we first launched the global page, most of the questions were very high level – ‘how do I study in New Zealand?’ and ‘what is New Zealand like?’ The questions we’re getting now are much more specific and qualified;

    “I am from Bangladesh. I am interested to pursue a diploma at SIT, will Invercargill be an affordable place to live?”

    “What is the different b/w diploma and masters? Which is more job oriented?”

    “I want to know how’s New Zealand for aeronautical engineering in bachelor program & what is the cost for it?”

    Another notable change is that our community is starting to self-moderate – answering each other’s questions with great advice or helpful links. We have a number of New Zealand institutions and agents who are joining in to provide great support through this channel to prospective students with questions.

    In November a social campaign will be launched to further grow and stimulate this online audience with further activity planned for 2015. With an absence of Facebook in China, we are currently developing an equivalent social media platform on the popular site Weibo .

    Join the conversation at www.facebook.com/studyinnewzealand.

  • ENZ 1copy

  • What’s new in IntelliLab

    ENZ’s Intelligence team has added new content to IntelliLab:

    • Visa dashboard for December 2017 (full year summary)
    • IVY – an interactive visa tool
    • Market factsheets (for China, India, Korea, Japan, Columbia, Vietnam)
    • International student Barometer survey results for university and ITP sectors
    • Updated country forecasts from The Economist Intelligence Unit

    IVY contains a wealth of visa information and will replace the 50-page monthly visa trends report (the last visa trends report was November 2017). The monthly visa summary dashboard will continue in its current form.

    IVY is updated monthly, so users will need to download a new copy each month to access the most up-to-date information. (Please note: IVY has a large file size, so some patience may be required while we explore ways to improve it.)

    Our interactive enrolments tool TED (The Enrolments Data) is being updated. You may notice revised student numbers when comparing student nationalities by New Zealand region – this is due to the large number of unfunded PTE and ELS students now being assigned to regions based on their provider. The top-line numbers, such as total number of students and students by country, remain unchanged.

    We appreciate any feedback you may have – please use the ‘contact us’ button on IntelliLab.

  • Massey University’s virtual exchange programme a first for New Zealand

    The first virtual exchange with the University of North Georgia (UNG) began in the first semester of 2020. It focuses on Defence and Security Studies courses at both institutions. 

    “Students benefit by being able to take unique courses for no additional fees from an overseas partner while continuing their studies at their home institution,” Massey University’s Manager of Student Mobility, Greg Huff, says. “The universities benefit by being able to expand their offering of courses and subject areas, while also building linkages with other international partners.”

    Massey University worked with the Ministry of Education to create New Zealand’s first virtual exchange scheme in 2019, before the effects of COVID-19 began to be felt in the international education sector.

    Huff says the exchange began as a way to expand and enhance its students’ academic experiences. Massey expects the demand for virtual exchange opportunities to grow as tertiary providers around the globe continue responding to changes brought on by the pandemic.

    “As the demand for virtual learning opportunities increases due to COVID-19, this is a great opportunity for an institution with a proven track record in the virtual learning space to show institutions around the world what Massey and other New Zealand providers have to offer.” ENZ’s Director of Engagement in the US, DuBois Jennings.

    Other New Zealand institutions can also benefit by using the structure approved by the Ministry of Education to set up their own virtual exchanges.

  • Introducing our joint work programme with Immigration New Zealand

    The joint work programme will support the sector by sharing clear, consistent and relevant information. Aims include encouraging decision-ready applications coming into the immigration system, improving processing times, reducing pressure on the system and attracting genuine students.  

    First-time international student visa application checklist 

    The joint work programme has developed a student visa application checklist for people applying for a student visa as an international student for the first time. 

    The checklist provides a step-by-step guide for students. It will help first-time applicants avoid missing out information and including the correct supporting evidence needed so INZ is able to make decisions more quickly.    

    Not only does it include general application information, it also has further information for eight countries that require specific forms of verifications.    

    The checklist was developed in conjunction with ENZ and peak bodies and this feedback has been incorporated into the final version.

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