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New brand identity of the Manaaki New Zealand Scholarship Programme launching next week
Education providers and suppliers who are part of the programme will be able to start using the new brand’s design assets from The ENZ BrandLab from 23 October.
The Manaaki New Zealand Scholarship website will also prominently showcase the refreshed brand from next week.
The new Manaaki logo consists of three parts. The tohu is on the left, the Manaaki wordmark is placed in the middle, with the Aotearoa New Zealand fernmark on the right-hand side.
New Zealand Ministry of Foreign Affairs and Trade - Manatū Aorere (MFAT) Scholarships Unit Manager, Alexandra Grace, said it was important for the new brand identity to reflect the transformational nature of Manaaki scholarships to build people’s skills and support them to contribute positively to their communities and countries.
“The new brand is an exciting step forward to unify the Manaaki New Zealand Scholarship Programme’s visual identity to appeal to prospective scholars who are most aligned with our Programme’s values,” Alexandra said.
He parirau is one of the key patterns of the new brand. It is inspired by the takarangi (spiral) and parirau (feathers).
The brand identity development and working group involved kaimahi Māori from MFAT, Education New Zealand Manapou ki te Ao and Indigenous Design Innovation Aotearoa (IDIA) who gifted a specially crafted whakatauākī* for the Manaaki New Zealand Scholarship Programme.
The whakatauākī ‘He Parirau Toro Ao’ translates to ‘stretch your wings to the world’.
ENZ’s Senior Advisor, Rautaki Māori, Craig Rofe, said the whakatauākī is a profound taonga and gift to the Manaaki New Zealand Scholarship Programme.
“It beautifully anchors the programme in āhua Māori (Māori ways of being).”
“We are also pleased with how the whole process of creating the new brand has been steeped in āhua Māori. The way everyone involved in the project used whakawhanaungatanga – the specific act of getting to know one another before we started our work – and wānanga, coming together to meet, discuss and deliberate, every step of the way, made all the difference,” Craig said.
Digital banners showing the application of the brand and whakatauākī.
The new brand was developed following research and interviews with 29 scholars and alumni, and a survey covering 627 people.
The research surfaced three compelling principles for the Manaaki New Zealand Scholarship Programme – manaakitanga, empowering people, communities and countries, and fostering enduring connections.
ENZ’s Manaaki Scholarships Manager, Nancy Linton, said the concept of manaakitanga is integral to the Manaaki New Zealand Scholarships Programme – not only by name, but also in the way that scholars are supported during their entire journey, from application and study to their return home.
“The manaaki we show our visitors by embracing them like part of our ‘whānau’ or family is visible in the way our educational providers extend that support to Manaaki scholars and alumni, who really value it as part of their study experience.
“I am pleased with the way we have incorporated this core element of the Programme, among others, into the new brand identity,” Nancy said.
A brand transition period is in place through 28 February 2025, to allow providers enough time to switch to new brand assets.
Visit The ENZ BrandLab to access new design assets for the Manaaki New Zealand Scholarship Programme after 24 October.
* Whakatauākī are proverbs where the person who said it first is known, as opposed to whakataukī, which are proverbs whose origin cannot be traced to a person.
- GIC 830 card
- Hipkins
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Massey University’s virtual exchange programme a first for New Zealand
The first virtual exchange with the University of North Georgia (UNG) began in the first semester of 2020. It focuses on Defence and Security Studies courses at both institutions.
“Students benefit by being able to take unique courses for no additional fees from an overseas partner while continuing their studies at their home institution,” Massey University’s Manager of Student Mobility, Greg Huff, says. “The universities benefit by being able to expand their offering of courses and subject areas, while also building linkages with other international partners.”
Massey University worked with the Ministry of Education to create New Zealand’s first virtual exchange scheme in 2019, before the effects of COVID-19 began to be felt in the international education sector.
Huff says the exchange began as a way to expand and enhance its students’ academic experiences. Massey expects the demand for virtual exchange opportunities to grow as tertiary providers around the globe continue responding to changes brought on by the pandemic.
“As the demand for virtual learning opportunities increases due to COVID-19, this is a great opportunity for an institution with a proven track record in the virtual learning space to show institutions around the world what Massey and other New Zealand providers have to offer.” ENZ’s Director of Engagement in the US, DuBois Jennings.
Other New Zealand institutions can also benefit by using the structure approved by the Ministry of Education to set up their own virtual exchanges.
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You’re invited to Uiui: a market update on Latin America
Entitled Uiui (a Te Reo Māori word meaning to investigate or examine), the series comprises two Zoom webinars with ENZ Regional Director Amy Rutherford as moderator.
1. Uiui: LatAm Business
When: 8:30am NZT, 30 June
What: A conversational presentation by a panel including NZTE Regional Director Steve Jones and NZTE’s trade commissioners based in Brazil, Chile and Colombia. The panel will provide an economic overview of the region, including the challenges and opportunities presented by the COVID-19 pandemic, and then take questions.
2. Uiui: International education’s new landscape
When: 8:30am NZT, 2 July
What: Speakers from the main local education agent organizations, the Brazilian Educational & Language Travel Association (BELTA) and the Colombian National Association of Education Advisors (ANEX), as well as ICEF Latin America will talk on the LatAm education landscape in light of COVID-19, as well as the current trends, strategy for recovery, and feedback from students.
- keynotes
- Chinese Postgraduate Society help with Auckland Diwali Festival
- Chief Executive expenses 01 Jul 14 30 June 15
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Update from Immigration New Zealand
Peak processing season in full swing
Immigration New Zealand (INZ) has seen an increase in applications submitted during September 2024, ahead of the 1 October visa fee and levy increase and because of our ‘apply early’ messaging.
In September 2023, approximately 3,104 international student visa applications were submitted and in September 2024, approximately 6,893 international student visa applications have been submitted, an increase of 122%.
Now that we are in our peak processing period, we expect these processing times to grow as we receive a higher volume of applications. Students should get their visa application in at least 3 months before they plan to travel to New Zealand for the first semester of 2025.
By now, most students should have received an offer of place from their chosen education provider. Anyone expecting to study in the first term of 2025 should apply now.
We acknowledge that some students who are waiting on key study documentation are unable to apply 3 months ahead. In these cases, they should apply as soon as they have all of their documents, but they need to be aware that late applications may not be processed in time for them to start studying.
Immigration New Zealand has three student processing sites in New Zealand, and has allocated more staff to processing student visas, compared to last year’s peak.
Ensure you submit a complete applicationTo avoid delays, we encourage students, agents and advisers to follow the advice in our student visa information sheets. If they do not include all the required documents when they submit their application, it may be declined.
Applications that have a statement of purpose letter written by the student, telling us about their personal circumstances and plans in New Zealand, help us assess their intent. If a student intends to apply for another visa after study, they should declare this. Students are allowed to apply for another visa after they finish studying.
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