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  • New Futures Need New Paths

    New Futures Need New Paths launches on 15 April and runs for eight weeks.

    This campaign builds on the messaging introduced in the 2018 Future Proof campaigns while moving towards the updated positioning of ENZ’s Think New brand, which is to be launched later this year. 

    We encourage New Zealand education providers and ENZ Recognised Agencies to leverage ENZ’s digital activity by utilising the campaign assets and key campaign messages/themes in your marketing activity. Campaign assets will be made available to download on The Brand Lab.

    Campaign strategy

    The overarching campaign message of New Futures Need New Paths is that a New Zealand education provides students with the skills required to excel in their future careers and create a positive impact in their world.  

    New Zealand attracts students who think differently, and we expect that this campaign story will resonate with these free-thinkers. Our teaching style and learning environment, alongside our unique cultural values, make us the perfect destination for students who wish to forge their own paths.

    The campaign will go beyond an introduction to New Zealand as an education destination and will focus on telling a richer, more emotionally engaging story.

    The campaign will focus on three strategic objectives:

    1. Target new audiences with the Think New brand messaging through the campaign story, to raise brand awareness globally.

    2. Engage with 'high intent' audiences who are already actively seeking out information about studying in New Zealand.

    3. Engage with ENZ’s existing prospective student audiences in our social media and database channels, inspiring them to take action and choose New Zealand.

    Campaign messaging

    The three key messages underpinning the campaign story and campaign content are:

    • New Zealand excels at teaching skills required for the future: Skills such as creative thinking, problem-solving and collaboration have been identified as key to future success.  

    • New Zealand provides hands-on learning in an unlimited learning environment: Our teaching style is self-directed, interactive and connected both in and out of the classroom.  

    • New Zealand welcomes students who think differently: Our teaching style and learning environment, alongside our unique cultural values, make us the perfect destination for students who wish to forge their own, better paths.  

    Campaign content

    ENZ is creating compelling content pieces that speak to the campaign theme and showcase New Zealand’s education strengths in helping students forge their own paths and prepare for the future.

    Our three “hero” campaign videos feature international students all working towards their vision of a better future:

    • Alexandra Lischka | Germany | AUT

      Alexandra chose New Zealand because of the opportunities to work with internationally respected scientists in her field. Her research in marine biology will help us better understand connections between the marine food chain and human health.

    • Enzo Rodriguez-Reyes | Ecuador | Massey University

      Enzo worked on the Galapagos Islands for four years and witnessed first-hand what was happening as a result of climate change. That’s what brought him to New Zealand. He sees the country as one of the world leaders in conservation, and a place where he can follow his dream to save a dying species.

    • Soheil Mohseni | Iran | Victoria University of Wellington

      Soheil feels lucky to have access to all the top expertise and cutting-edge technology to carry out his research in renewable energy. He says he is helping shape a new path for humanity...one he hopes will transition us to a resilient, low-carbon economy, and a healthier planet.

    How can New Futures Need New Skills help you?

    The above stories as well as additional content assets will be available for education providers and ENZ Recognised Agencies to use in your own marketing.

    A variety of content will be available to appeal across sectors and will come in a range of formats including videos, images, infographics and web banners.

    These assets, alongside tips on how to leverage this campaign, will shortly be available on The Brand Lab for download. 

    As the campaign progresses, we will provide more information and updates via enz.govt.nz and E-News.

  • Crowdsource your NZIEC 2017 experience

    Alongside the usual presentations, workshops and panel discussions, we’re introducing crowdsource cafés.

    Crowdsource cafés are designed to harness the collective intelligence of the group. Rather than listening to ‘a sage on the stage’, these interactive sessions will see you working with others to brainstorm and problem solve.

    “Crowdsource cafés are a neat way to explore the breadth and depth of experience and insights from professionals across our industry,” says Sam Mackay, ENZ Strategic Projects Manager.

    “You’ll connect with other delegates, share challenges, learn what others are doing, and come away with new ideas and inspiration you can implement.”

    There’s a crowdsource café for school delegates to share international marketing tips, and another for all delegates to explore emerging trends and developments.

    “To make the most of these sessions, come prepared to share your insights, tips and best practice with fellow participants,” says Sam.

    "We’ll also be announcing three new session formats in the lead-up to August. Stay tuned!"

  • NZIEC.work.experience.

  • Auckland hosts Voice of The Oceans round the world expedition

    Just over two years after leaving Brazil on the sailboat KAT to sail around the world, the Voice of The Oceans (VOO) initiative arrived in Auckland, New Zealand, at the beginning of November. 

    One of the initiative's leaders, David Schurmann, is an alumni from New Zealand – he studied Cinema at Auckland University of Technology (AUT) and at the South Seas Film & Television School in the 1990s. And since then, he was inspired by the ecological awareness of Kiwis. Throughout his career as a filmmaker, in addition to fiction films, David produced documentaries about the importance of preserving the environment. 

    Eloisa and David Schurmann at Viaduct Harbour in front of the Voice of the Oceans sailboat KAT. Photo credit @annupam @withjane

    VOO’s mission is to examine and record the environmental state of the oceans including plastic pollution so that this data can raise awareness and inform education, science, and innovation that improves the health of our oceans. It has the global support of the United Nations Environment Programme. 

    The VOO arrived in Auckland to mark the end of the first stage of their journey, after traveling for two years and visiting more than 100 destinations, recording the levels of plastic pollution they see as they go. 

    The arrival in Auckland featured the event “Brazil and New Zealand: Sustainability & Innovation” – guest panelists discussed how their businesses are innovating in the sustainable space. The event was organised by the Latin America New Zealand Business Council (LANZBC), the leading organisation focused on promoting business growth opportunities and collaborations in Latin America. Support for the event was provided by Education New Zealand Manapou ki te AO (ENZ), the Latin America Center of Asia Pacific Excellence (CAPES), and Viaduct Harbor Holdings (VHH). 

    Host and panellists at the at the Brazil and New Zealand: Sustainability & Innovation event included from left to right Guiliana Silveira, LANZBC CEO, Heloisa Schurmann, VOO, David Schurmann, VOO, Colum Rice, Mint Innovation, Phil Matheson, BioFab, Rachel Williams, Viva Expeditions Ltd , and Dhanya Herath, Climate Club. Photo credit @annupam @withjane

    David and the VOO crew. Photo credit @annupam @withjane

    Giuliana Silveira, CEO Latin America New Zealand Business Council (LANZBC) said that it was a privilege to work with Voice of the Oceans and these amazing NZ businesses to showcase what each of them is doing to innovate in the sustainability sector.  

    “We have to join forces to fight the climate crisis. We hope events, such as this, help to raise awareness and create a dialogue within the business and education communities to share our kaitiakitanga responsibilities," said Guiliana.  

    Following the panel discussion, attendees had the opportunity to mingle with the VOO crew and panelists. Photo credit @annupam @withjane

    Wendy Kerr, ENZ’s General Manager Sector Engagement, and Ed Tuari, ENZ’s Manukura – Chief Advisor Maori, with David Schurmann, VOO during the event which was supported by ENZ along with the Latin America Center of Asia Pacific Excellence and Viaduct Harbor Holdings. The Latin America New Zealand Business Council organised and hosted the event.

    Part of the arrival programme, also included over 70 children from Stanley Bay Primary School joining an environmental afternoon with talks by the Voice of The Oceans crew about the importance of taking care of the marine environment. 

    Eloisa Schurmann talks to the Stanley Bay School children about the importance of taking care of the ocean. Photo credit @annupam @withjane

    As part of the sustainability tour, the children from Stanley Bay School were taken to the Viaduct Harbour Marina to view the sailboat Kat. Photo credit @annupam @withjane

    “It's always a special moment to be back in New Zealand! We have a very close relationship with this country, which has been an important stop on all our major expeditions. My youngest sister Kat was born here, and I decided to stay in New Zealand during my families first expedition around the world, to study film making and start my career as a director”, said David Schurmann at the events in Auckland. 

    The VOO crew will spend the next few months in New Zealand to raise awareness about the state of Earth’s oceans before setting sail again to continue their trip around the world. 

    More information on VOO and their expedition can be found here - Voice of the Ocean - we turn people's attention to the ocean.

  • China.vocational.forum

  • Li and Dinh are moving on

    Dinh Duong

    Dinh Duong, our Market Development Manager in Ho Chi Minh City, is leaving ENZ after more than two years supporting New Zealand’s international education efforts in Viet Nam.

    Dinh has been the main point of contact for our education events and promotional activities in Viet Nam. She has worked closely with our New Zealand-based teams and the international education industry, as well as with our NZ Inc partners in Viet Nam.

    We wish Dinh all the very best with her new endeavours. ENZ is currently recruiting for a Marketing and Strategic Relations Manager for Viet Nam to drive awareness of New Zealand and to build relationships in the market.  

    Li Zhi

    Li Zhi, one of our long-serving team members in China, has decided to move on and pursue other interests.

    As many of you know, Li has been the main point of contact for events in China. Li set the bar high, running a large number of highly successful events in her time with ENZ.

    We have contracted Stephanie Sun to assist us through the Country of Honor events in October. Rosemary from our Beijing office, who many of you will know, is stepping up to assist as well.

    Regional Director – Greater China, Alex Grace, is very confident that she has the best team in place to ensure a series of successful events and is looking forward to seeing many of you soon.

  • NZ Study Tour Alliance 2 1

  • Thank you to NZIEC KI TUA Partners

    The conference was attended by 599 delegates and saw 42 sessions delivered over two days by 85 speakers, including expert panellists.

    Thanks again to our NZIEC KI TUA 2023 Partners; our Country of Honour: People’s Republic of China, CSCSE, Streamliner, Student Safe, Flywire, idpconnect, IELTS, Southern Cross Travel Insurance, Kiwiflora Nurseries, Yoobee College of Creative Innovation, Orbit Protect, Host Families, Christchurch Foundation and the Tui Corridor Project, University of Canterbury, University of Canterbury International College, Lincoln University and The University of Auckland. 

    Being the first in-person conference since 2019, connection was more important than ever and our NZIEC KI TUA 2023 exhibition hall was renamed The Experience Garden where delegates could do just that – engage, connect, and experience.  

    Delegates who visited the team at the Country of Honour’s Chinese Service Center for Scholarly Exchange (CSCSE) table, were able to have their name written in Chinese calligraphy and learn more about studying in China.  

    Locally made ice cream was provided by Southern Cross Travel Insurance, barista-made coffee from Student Safe and a special tea café was brought to delegates by idpconnect and IELTS. 

    Delegates also had the opportunity to experience a virtual reality journey with Yoobee College of Creative Innovation. 

     

     

    Thanks to the Kiwiflora Nurseries massage relaxation corner, delegates also got a chance to rest with a neck and shoulder massage and relax in their cosy and tranquil waiting area. Kiwiflora Nurseries partnered with NZIEC KI TUA and the Christchurch Foundation and the Tui Corridor Project to help us in our commitment to sustainability; for every delegate registration, a native tree was planted, fostering a greener future for generations to come. 

    The Host Families photography headshots activation was a hit with over 80 photos taken by the photographer. 

    The Orbit Protect Better Health Quiz provided delegates with a little downtime and a fun competition as they went head-to-head in earning points for prizes.  

    And last but not least, much appreciation goes to our partner Flywire as the Education New Zealand Manapou ki ta Ao Tamaki Makaurau Auckland office now has a new piece of artwork based on the theme of ‘How collaboration will shape the future of global education’ for their wall. 

    Thanks to all our 2023 partners in making this year’s conference a great one! 

    Check out the photo highlights reel from NZIEC KI TUA here. 

    We look forward to having you join us at Tākina in Te Whanganui-a-Tara Wellington on 6-8 August 2024. 

  • Japanese education agents experience New Zealand’s school education offering firsthand

    Delivered in partnership between Education New Zealand Manapou ki te Ao, Auckland Educated, Christchurch Educated and SIEBA, the visit highlights the value of a joined-up, sector-wide approach to offshore recruitment.

    Building connections through collaboration

    The programme builds on a 2025 initiative where 16 Auckland schools travelled to Japan to develop relationships with education agents and schools. Inviting those agents to New Zealand enabled them to experience local schools, teaching environments and student life firsthand.

    The agents visited 12 secondary schools and one primary school in Auckland over five days, meeting international directors, exploring campus environments, and experiencing local attractions.

    Several agents said the visit reshaped their perceptions of Auckland, with firsthand experience of its expansive school campuses and green spaces highlighting a learning environment that supports both academics and outdoor activity.

    In addition to visiting Auckland Grammar, Botany Downs Secondary College, Gulf Harbour School, Massey High School, Mount Albert Grammar, Mount Roskill Grammar, One Tree Hill College, Rosehill College, Sacred Heart College, St Mary’s College, St Peter’s College,  Waitākere College and Waiuku College, the group of agents also had the opportunity to enjoy New Zealand’s unique lifestyle and hospitality, with local beaches, tourist sites and hospitality sector across Auckland over five days.

    Extending reach beyond major centres

    The group then travelled to Christchurch to attend the SIEBA Hui Agent Forum, providing exposure to over 100 schools and a broader view of education opportunities across regions.

    Christchurch Educated also facilitated connections with local schools (Burnside High School, Cashmere High School, Craighead Diocesan School, Middleton Grange School, and Rolleston College) and hosted a briefing session with international directors, further strengthening sector relationships.

    They also valued the opportunity to engage with a wider range of regions, deepening their understanding of education options beyond major cities.

    Supporting future growth

    ENZ’s Senior Market Development Manager, Japan, Takako Tominaga, said an additional positive development was Air New Zealand’s recent announcement of direct flights between Narita and Christchurch that will begin in November.

    “This is a great development that will further strengthen future promotion opportunities for Christchurch and the South Island in the Japanese market,” Takako said.

  • Ara student Sas

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