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  • Meet the Team: Lisa Futschek

    Hi Lisa. Could you please outline your own role and the role of the International team?

    ENZ’s International Team delivers on the strategies our organisation sets to best position New Zealand as an education partner in our key offshore markets. It’s a two-way flow with our skilled offshore teams not only delivering a vast array of in-market initiatives, but also providing crucial market intel contributing to the setting of our core strategies and objectives.

    We ask a lot of our teams. Not only do they bring crucial language skills and a deep understanding of the cultural context, but they are also marketers, event organisers, Government-to-Government experts, relationship managers, skilled communicators and more. They need to be as comfortable talking with a Minister as they are with a student seeking an education in New Zealand.

    My role is to set the direction, to coach, mentor, energise, and to ensure that the output of our team plays its part in realising the overall vision of our organisation.

    How is the COVID-19 pandemic impacting your team’s work?

    The impacts of COVID-19 on the International Team’s work have been wide-ranging.

    The first order of things related to the closed borders and the need to cancel, postpone or re-imagine the large number of in-market events that had been planned.

    At the same time, there was a square focus for both ENZ’s off- and onshore teams to support the experience of those international students who remained in New Zealand or had been unable to get here. This included everything from their access to online learning, accommodation needs, physical and emotional wellbeing, support through hardship, visa queries and connection to repatriation flights.

    Throughout all of this, the offshore teams have been heavily engaged in communicating with a full range of stakeholders – students, parents, agents, industry partners, NZ Inc partners and governements – to keep them abreast of developments and to assist in responding to their wide-ranging information needs. 

    Can you tell me a bit about your own professional background?

    I’ve always been interested in international relations. I spent 18 years as a career diplomat with the Ministry of Foreign Affairs and Trade (MFAT), living and working in Chile, Germany and New York City.

    Through those 18 years at MFAT, I gained an understanding of New Zealand’s place in the world. There is no doubt that we punch above our weight. Positioning our nation globally through diplomacy is highly rewarding but it is also a long game.

    What I have found particularly satisfying since joining Education New Zealand in 2013 is the short gap between effort and result. We get to see very quickly the impact of our work on thousands upon thousands of people whose lives have been transformed by  a New Zealand education. I’m proud to be able to play a part in that.

    People might think that diplomacy is something which happens exclusively at embassies and at a Government level. But in fact, education diplomacy is part of our organisaton’s DNA. And through our alumni we have created an enormous international network of ambassadors for both a New Zealand education as well as everything else our country has to offer.

    What do you do in your spare time? Can you tell us about the choir you sing in?

    Yes! I’ve been in a local choir called the Doubtful Sounds since 2014. It’s wonderful. It’s complete “me time”.  It’s away from work, it’s away from the family, it’s an escape from the normal preoccupations of life. I find it completely joyful.

    I love making music with other people. We’re not too serious; it’s not an auditioned choir and reading music is not a pre-requisite. I love the fact there’s a whole range of people involved. Our choir master Bryan Crump (of RNZ fame) is a brilliant musician and arranger of music, and is very active in getting us in public. We sing at  weddings, flash mobs in the street, the Fringe Festival, slots on RNZ. We sang last year in the Wright’s Hill gun implacement and at this year’s Newtown Fair. 

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  • ENZ launches Future Proof campaign

    New Zealand was ranked the #1 country in the world for educating students for the future, according to a report by The Economist Intelligence Unit (EIU) released late last year.

    On 19 March, ENZ launched an eight-week global campaign to promote the ranking and encourage international students to sign-up to ENZ’s database marketing programme.

    The first phase of the campaign focuses on awareness. Ten days in, the campaign video has attracted more than 6.1 million views on Facebook and over 1.8 million views on YouTube from the target audience.

    Patrick Holden, ENZ’s Digital Media Project Manager, said the campaign is part of a robust media framework that ENZ developed in 2017 which can be rolled out globally.

    “In the design phase, we used learnings from our previous media activity and leveraged our in-market team knowledge and we’re pretty happy with the results we are seeing so far,” said Patrick.

    “We have also put a lot of work into better understanding our audience’s journey – what students first click on, where that leads them, and what other key information they seek.

    “This helps us understand what information students connect with, such as the future proof ranking, and what attracts them to study in New Zealand.”

    The second phase of the campaign will start in April, and will be focussed on converting the audience into enquiries to institutions.

    The ‘Future proof’ campaign integrates ENZ’s social communities and digital channels via ENZ’s student attraction engine and will be the first campaign integrated with the database marketing platform.

    The campaign emphasises New Zealand’s strengths outlined in The EIU Worldwide Educating Students for the Future Index, including:

    • An education system that develops in-demand skills such as critical thinking, creativity, independence and teamwork.
    • We offer diverse learning experiences inside and outside the classroom, and our practical, hands-on approach teaches students to use their knowledge in real-world situations.
    • New Zealand is a modern, progressive and open-minded country. The experiences students have here enable them to grow personally as well as academically.

    Check out this infographic to find out more about New Zealand’s top performance in the index.

    To learn more about Future Proof, visit the campaign landing page.

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  • Special offer on ICEF Academy NZ Education Agent Course

    ICEF Academy, the professional training arm of ICEF, has launched a new online course that is designed to equip education agents with the resources they need to provide the highest quality of guidance to students wishing to study in Aotearoa New Zealand.   

    The New Zealand Education Agent Course (NZEAC) has been developed in collaboration with Education New Zealand Manapou ki te Ao (ENZ) and adds to the ICEF Academy’s portfolio of destination training. 

    ICEF is now offering a promotional rate for readers of E-News. Education agents can use the code NZEAC30 during checkout to purchase the exam with a 30% discount. This offer is available until 31 December 2024.  

    Since its 27 June launch date, the course is already proving popular. As of 14 August, 618 education agents have enrolled in the course, 532 have started, 127 have completed the course, and 16 have graduated.  

    Commenting on the course’s uptake, Sahinde Pala, General Manager Sector Services at ENZ said it was encouraging to see that the course was proving popular amongst education agents.  

    About the course itself, she said “The course offers comprehensive insights for education agents to help them advise students on study in Aotearoa New Zealand. It will help them become better informed about the country’s policies, culture and education system so that their advice to students is current, accurate and helpful.” 

    In undertaking this course, education agents will have the opportunity to study modules which will encompass New Zealand’s culture and history, education system, work policies and legislation, as well as effective student recruitment and support. The course is self-paced and free, however those seeking to highlight their knowledge as a destination New Zealand specialist have the option to undertake a paid certification exam, for which the 30% discount applies. 

    Education Agents interested in learning more about the New Zealand Education Agent Course can learn more at: New Zealand Education Agent Course (NZEAC) | ICEF Academy. Education agents are also reminded to register with AgentLab to keep up-to-date with all agent-related news and information.   

  • Dr Linda Sissons appointed as Acting Chief Executive

    Many of our international education community in New Zealand will know Dr Sissons from her two-terms on the ENZ Board and more recently in her role as Advisor to Grant, supporting the strategy development work.  

    Dr Sissons has considerable experience in the tertiary and vocational education sector and her understanding of the opportunities and challenges ahead means she is well placed to step in at the current time. She has served as Chief Executive for UCOL, WelTec and Primary ITO and recently completed two terms as Chair of the Board of Governors of Commonwealth of Learning, an intergovernmental agency delivering technology-mediated learning for sustainable development throughout the Commonwealth.

    Dr Sissons and Grant will work together between now and mid-November to ensure a smooth transition.  

    The Board is working on the process to recruit a permanent Chief Executive and aims to be advertising this role in the market by the end of October.  

    The Board would like to take this opportunity again to acknowledge Grant’s long and dedicated service to Education New Zealand Manapou ki te Ao and the international education sector.  

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  • Seeking schools for Digital Lead Research Project

    The research project will help ENZ improve the effectiveness of ENZ’s digital marketing campaigns for the school sector, including the quality of the prospective student leads generated.

    The project is being carried out by Enroller on behalf of ENZ and will take place between December 2018 and May 2019.

    Participating schools will be provided with lead management software for the duration of the research* to help them evaluate the usefulness of ENZ digital leads alongside their other existing channels.

    Clive Jones, ENZ’s General Manager, Strategy and Insight, says the aim is to better understand and improve ENZ’s digital channels to ensure New Zealand schools get the most value.

    “We’re particularly interested in understanding the current volume and conversion rate of our digital leads for schools alongside existing recruitment channels – with the aim of improving the relevance and value of our digital leads for the school sector,” says Clive.

    “Places in the research project are strictly limited, and we’re keen to get underway as soon as possible.”

    If you are willing and able to assist, please contact ebd@enz.govt.nz before 20 December 2018.

    *Some terms and conditions will apply.  No upfront or setup costs involved but a success fee may be payable for every international student enrolled.

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