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  • From the Chief Executive: Stepping up the promotion of international education

    We’re about to embark on education-focussed travel that will include three of our important markets for international education – the United States, Chile and Brazil. As part of the trip, the delegation led by Education Minister Chris Hipkins will attend NAFSA, the world’s biggest international education event, held in Denver, Colorado.

    This trip will also feature the launch of ENZ’s amazing new global marketing campaign on 31 May 2022 at NAFSA – there’s a sneak preview in this issue of E-News.

    I’m also delighted to let you know that planning is well underway for the 29th New Zealand International Education Conference (NZIEC) to be held in August. To ensure we reach the widest possible audience at a critical time for the rebuild of the industry, NZIEC 2022 will be delivered in a virtual format this year, at no cost to attendees.

    Following on from the government’s announcements earlier this month on changes to immigration settings and the restart of student visa applications from 31 July 2022, there have been two further announcements that are important for the international education sector. These relate to the outcome of recent consultation on enrolling international fee-paying students under Year 9, and a refresh of the New Zealand International Education Strategy.  

     

    International students up to Year 9  

    The government has decided to make no change to the ability of international students to enrol in New Zealand primary and intermediate schools. This follows earlier consultation on possible options to restrict the enrolment of international students below Year 9, which closed in March 2022.

    This announcement has been widely welcomed, and demonstrates the government listened closely to feedback received from the sector and other interested parties. It’s good news that we can resume welcoming young students and groups to New Zealand schools across all age levels as our borders reopen.    

     

    New Zealand International Education Strategy (NZIES)

    The existing NZIES dates back to 2018, and the impact of Covid-19 and the changed global education environment mean another look at the strategy is timely.  Consultation on a refreshed NZIES 2022-2030 is underway, and I encourage you to provide your views and feedback before consultation closes on 24 June 2022.

    The draft refreshed NZIES 2022-2030 reflects the government’s continued commitment to international education, and the need for us to focus on building back better from the pandemic. It includes two phases. The first phase is about rebuilding and recovery – promoting New Zealand’s education brand and supporting student recruitment.  The second phase aims to build capability and investment in a more diverse and resilient international education sector.

    As a package, the recent government decisions including the immigration rebalance mean we now have increased certainty about the operating environment for the international education sector. We look forward to working with you to rebuild our international education sector to be a major contributor to New Zealand. And we look forward to students from all around the world enjoying the benefits of a New Zealand education, and New Zealanders enjoying the benefits these students bring to our communities.

     

    He rā ki tua – better times are coming.  

    Grant McPherson

  • Education New Zealand marks reopening of borders with new global campaign

    Denver Colorado, 31 May 2022: Education New Zealand Manapou ki te Ao at the NAFSA Conference in Denver, Colorado today revealed for the first time a new global marketing campaign emphasising New Zealand’s unique attributes for international students as the country opens for business on 31 July after two years of closed borders.

    Central to the campaign are the stories of eight international students from, China, Colombia, Germany, India, Japan, Thailand, USA, and Vietnam. The students share their experience of study and life in New Zealand, and the benefits that result from the weaving together of different cultures in a uniquely New Zealand way.

    Education New Zealand invited the eight students to work alongside world-famous Māori fashion designer Kiri Nathan to collaborate on designing a new type of education garment that embodies the cultural values that make a New Zealand education unique: manaakitanga (care of people), kaitiakitanga (care of place), and the pōtiki spirit of youthful energy and finding a better way. The narratives in the campaign are focussed on the students’ experiences and goals, and explore themes such as work and career readiness, sustainability, and innovation through collaboration. It is a campaign authentically rooted in Te Ao Māori values.

    “The traditional academic gown worn by students when they graduate is a symbol of achievement, capturing a snapshot in time,” says Ms. Nathan. “Our ‘kākahu’ (garment) symbolises not only this attainment, but most importantly the cultural journey these students have undertaken and will continue throughout their lives. Their experience in New Zealand has changed them, weaving and sharing the values of Te Ao Māori into the unique cultures of their own homeland. The final kākahu designs are a unique collaborative effort, globally-minded and inspiring – just like the students.”

    Kiri Nathan is best known for her extensive experience of the modern fashion world infused with her Te Ao Māori roots. She has developed pieces for international figures including Barack Obama, Beyoncé, and the Duchess of Sussex. As a Māori mentor running the Kāhui Collective, she has seen a significant number of NZ Māori fashion designers feature at the NZ Fashion Week, Guangzhou Fashion Week, Hong Kong Fashion Week, and the Fiji fashion week. She also led a delegation to China to meet high level fashion networks and create pathways to market.

    More than qualifications

    At the core of the campaign is the concept that education with New Zealand is far more than the attainment of academic qualifications.

    “What we offer global students is an opportunity to experience something new, different, and ongoing,” says Education New Zealand Chief Executive, Grant McPherson. “It is a new perspective that redefines success in global education beyond degrees and academic achievement and builds greater understanding of the value of continuous learning throughout life.”

    “When you study with New Zealand, you’re invited to bring your whole self. You will benefit from New Zealand’s cultural values as well as our high-quality education that embodies innovation, practical learning, and preparing you for the future.”

    “But we also know New Zealand benefits too. We want students to bring their stories, their culture, and their perspectives so that we can learn from each other and build a future that is connected, strong and adaptable.”

    Across the eight kākahu three sustainable textile options have been used in their manufacture – upcycled commercial linen, sustainable wool from New Zealand mills, and deadstock from fabric wholesalers.

    The campaign was launched as part of Education New Zealand’s participation at the NASFA 2022, the world’s largest international education conference and Expo in Denver, Colorado. The campaign will roll out across New Zealand’s key partner countries from June 2, 2022 and runs for 12 weeks initially.

    The eight students:

    Hanbo Wang (Kevin), from China, studying Viticulture and Wine Science at the Eastern Institute of Technology​ in Hawke's Bay.

    Octavius Jones​, from the United States of America, a PhD student in the Te Kawa a Māui department ​at Victoria University of Wellington​. Octavius is studying digital storytelling, African and Māori studies.

    Tiara Das, from India, studying Science - Psychology and Neuroscience at the University of Otago​ in Dunedin.

    Bryann Avendaño, from Colombia, studying Civil and Natural Resources Engineering at the University of Canterbury in Christchurch.​

    Hanna Watanabe, from Japan, is a ​Year 12 High School student at ​Rangiora New Life School, in Rangiora, Canterbury.

    Khanh Phuong LE​, from Vietnam, studying Law at Waikato University, Hamilton.​

    Atis Suksingha​, from Thailand, studying Commerce, majoring in International Business and Marketing​ at the University of Otago. 

    Malina Grube​, from Germany, studying Law at the University of Auckland, Auckland.​

    To learn more about our new campaign, visit I AM NEW on Study with New Zealand, and watch our campaign hero video below:

    YouTube

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