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  • NZIEC KI TUA commits to CANIE Accord

    This will see the conference commit to taking urgent action to reduce greenhouse gas emissions and makes the conference part of a global network of international educators working toward that goal. 

    NZIEC KI TUA’s commitment to becoming a signatory to the CANIE Accord was announced at the closing plenary of NZIEC KI TUA 2023. Additionally, a piece of artwork created by the delegates during the two-day conference, demonstrating the sector’s commitment towards the United Nations Sustainable Development Goals, was presented to CANIE Oceania President Ainslie Moore and co-founder and a global board member of CANIE Dr Pii-Tuulia Nikula.   

    Signing the CANIE Accord means NZIEC KI TUA is committed to actions such as replacing printing and shipping marketing materials with digital marketing technologies, account for greenhouse gas emissions from attendees, and advocate for accelerated climate action within Signatory’s own organisation and with other stakeholders within their sphere of influence. 

    Learn more about New Zealand’s approach to sustainability and climate action in international education at NZIEC KI TUA 2024, register today: https://www.nziec.co.nz/registration  

    Check out the full programme here: https://www.nziec.co.nz/programme  

    You too, can become a signatory to the CANIE Accord, join the sector-wide initiative to commit to responsible stewardship of the planet and join the global network of international educators working toward that goal. It’s free to become a signatory, check this link. 

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  • ENZ hosts Kiwi orientation for Tokyo students

    ENZ hosted an orientation for 33 high school students about to embark on a year of study in New Zealand at the New Zealand Embassy in Tokyo last Friday. 

    From education to lifestyle, representatives from ENZ and MFAT spoke to the students about everything New Zealand has to offer.

    The students are part of the “Next Generation Leadership” programme organised by the Tokyo Metropolitan Board of Education. Under this programme, some 200 high school students in Tokyo are selected annually to receive scholarships for one year of study in the US, Canada, Australia – and as of this year, New Zealand, which will receive 40 students starting February.

    The New Zealand study orientation included an interactive Q&A session discussing pathways to New Zealand universities (including ITP and PTE options), outdoor activities available in New Zealand and how computers and technology are incorporated in the classroom. One student made a speech in English during the day, expressing her excitement for her adventures in New Zealand.

    Ahead of Japan’s hosting of the 2019 Rugby World Cup and 2020 Olympics, the Tokyo Metropolitan Board of Education has been busy working with the city’s school sector to promote international education and student exchange.

    To further strengthen its relationship with the Board, ENZ will be securing a new partnership under the Arrangement on Education Cooperation. The partnership is set to be signed by ENZ and the Board next month with a reception to be held at the New Zealand Embassy in Tokyo.

    Misa welcoming students to the orientation

    Misa welcoming students to the orientation

    Misa Pitt, ENZ’s Senior Market Development Manager – Japan, said the partnership with the Board of Education in the nation’s capital is a significant milestone for ENZ Japan.

    “This partnership will provide a fantastic opportunity for us to promote future expansion of the existing student/teacher training programme in New Zealand as well as to support the Board’s new initiative on inbound student recruitment to Japan.

    “We look forward to working with SIEBA, English New Zealand and other groups to introduce the exciting new programmes available in New Zealand.”

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  • Malaysian students mean business

    The students attended the camp over two weekends, learning about KYS’ study pathways in New Zealand through the Foundation (Accounting and Science) and Bachelor of Commerce in Accounting programmes offered at the KYS campus in Melaka. 

    KYS Business School’s strengths are in its accounting programmes as its founder, Tan Sri Halim Saad, studied Accounting at Victoria University of Wellington in the 1970s.  

    KYS Chief Executive, Datuk Kamaruddin Bin Awang, and CEO & Academic Director, Mr Noor Zaidi Bin Mohd Noor, attended the camps and shared their experiences studying in New Zealand.  

    Desiree Lee, ENZ’s Market Manager, Malaysia & Philippines also joined the events and provided small Kiwi gifts to the students. 

    “The students came from across the country and were delighted with their eye-opening weekend at KYS. There was interest in the FCertNZ from parents too, given the traditional preference for STEM subjects from Malaysian parents. 

    “The event also featured an alumni panel where graduates spoke fondly of their time in New Zealand, particularly the welcoming nature of Kiwis and Muslim-friendly environment – such as the ease of getting halal food.” 

    In the Foundation in Accounting programme, students complete their first two years of study locally in Malaysia before continuing study in New Zealand to qualify as chartered accountants or work towards a Bachelor of Commerce in Accounting.  

    Since 2015, a total of 530 Malaysian students from KYS’ Bachelor of Commerce in Accounting programme have attended university in New Zealand.  

    The FCertNZ is another of KYS’ foundation programme for entry into all science degrees at New Zealand universities. This one-year Foundation in Science study programme enables students to enter into a science degree at any our eight New Zealand universities. 

    KYS Business School is currently joining ENZ for other activities in East Malaysia from 8-16 March, including a commercial fair and schools roadshow.

  • Future Proof 2.0

    The campaign builds on the success of an earlier campaign in March 2018, which reached more than 33 million potential students and achieved 14 million social engagements.

    We encourage New Zealand education providers to align their marketing activities with Future Proof 2.0 to increase and amplify impact.

    About the campaign

    Future Proof 2.0 is an integrated global campaign run across paid media, social media engagement, studyinnewzealand.govt.nz, email and PR.

    The campaign, which began 8 October and runs for eight weeks, aims to attract high quality students from our key strategic markets by raising awareness of New Zealand’s education quality.

    It integrates all of ENZ’s marketing channels, draws on behavioural data from our database marketing programme and leverages the one million-strong audience on our social channels (Facebook, Instagram, YouTube and, in China, WeChat).

    The campaign will direct prospective students to a Future Proof 2.0 landing page and encourage them to join My StudyNZ, an online tool that helps them find the New Zealand study programmes that best suit their needs. Students can shortlist their favourite programmes, track their application progress and send enquiries to education providers.

    Campaign messaging

    Future Proof promotes a September 2017 report by The Economist Intelligence Unit ranking New Zealand as first out of 35 countries at preparing students for the future. Future Proof 2.0 continues the conversation by showcasing some of the exceptional teachers and academics who make New Zealand’s education system world leading.

    The campaign’s central message is: Our teachers lead the world in preparing students for the future.

    The key messages are:

    1. Our teachers give you the skills to put your knowledge to work in the world.

    • Students in New Zealand learn to think critically and creatively, work collaboratively and develop a global mindset, making them more prepared, and adaptable, for the future world of work.

    2. Our teachers challenge you to reach your potential in an unlimited learning environment.

    • Students in New Zealand gain practical, hands-on skills both inside and outside the classroom.

    3. Our teachers are inspired by a society that encourages curiosity, new ideas and respect for the world around us.

    • Students in New Zealand thrive in an open, welcoming society that embraces new ideas and innovative thinking.

    Future Proof 2.0 will keep the same slogan as the previous campaign: Future Proof yourself in New Zealand.

    We’ve created compelling content – videos, photos and written content – to share stories about New Zealand’s teachers with the world.

    While Future Proof 2.0 will feature many great teachers, our three stars are:

    Professor Kathleen Campbell, a geologist, paleoecologist and astrobiologist at the University of Auckland

    With her expert credentials and involvement in the NASA 2020 Mars Rover Mission, Kathleen is a standout example of the high-quality academics that students can work with at New Zealand universities. 

    Mark Hanlen, a marine studies teacher at Whakatane High School 

    A favourite amongst his students, and with an infectious passion for his subject, Mark's story makes a great showcase for hands-on, real-world learning. He brings the concept of manaakitanga (mutual respect) into his teaching both inside and outside the classroom.

    Dr Faith Kane, a senior lecturer in textiles at Massey University

    Faith brings a creative element with a future focus to the campaign. Her work in laser processing textiles and textile design for sustainability speaks to New Zealand's innovation strengths and real-world problem solving.

     

    How can Future Proof 2.0 help you?

    You can increase the impact of your marketing by aligning your timings and activities with Future Proof 2.0. For example, you might like to highlight your region’s or institution’s teachers while the campaign is running.

    Using our creative assets

    Assets we’ve created for the campaign include videos, imagery and blog posts, quotes and other written content about our teachers and their students. 

    We will add all assets to The Brand Lab as they become available.

    Useful resources

    You can find advice on identifying audiences, channels and story ideas on the Skills Lab.

    For example, there are practical tips on:

  • Sino-New Zealand vocational teacher training in China

    As part of its Model Programme work plan for 2018-2019, a Sino-New Zealand Vocational Education Model Programme Teacher Training Base was established last week in Qingdao Technical College (QTC), one of the key Chinese institution partners for New Zealand ITPs.

    Attendees at the launch included programme partners David Christiansen, Acting CEO of Wintec, and Liu Yufeng, Director from CIVTE, and Liu Baoming, Deputy Director General of CIVTE (Central Institute of Vocational and Technical Education).

    Adele Bryant, ENZ’s Regional Director – China & North Asia said while Chinese TVET teachers have previously travelled to New Zealand to learn from ITPs about curriculum development, teaching and learning approaches, the base offers another avenue – bringing learning to Chinese teachers who cannot travel to New Zealand.

    “The training has been well-received by Chinese teachers who have taken what they learned in New Zealand and put it into effect in classrooms in China. New Zealand institutions have also benefited from the development of new relationships that have formed over the years as more Chinese colleges have entered the programme,” said Adele.

    New Zealand and China have collaborated on vocational education since 2013 when the two countries signed the Strategic Education Partnership Arrangement to encourage joint projects and enhance policy and research dialogue in the technical and vocational education and training (TVET) sector.  

    The Chinese government is due to release its National Implementation Plan for Vocational Education Reform soon and is expected to continue to give high priority and significant investment to the upgrading of its vocational workforce. 

    According to the Chinese Ministry of Education, in 2017 there were 1,388 higher vocational education institutions and 8,181 secondary vocational colleges in China.

  • Senior Advisor Stakeholders and Governance September 2017

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